Facebook WhatsApp Deal

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Facebook buys WhatsApp for $19million, and this deal gives numerous opportunities to the marketers. See how and what!

Facebook buys WhatsApp for $19million, and this deal gives numerous opportunities to the marketers. See how and what!

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  • 1. 4 Potential Opportunities for Marketers Facebook WhatsApp Deal
  • 2. Why Whatsapp? Read the original article Here! >450 monthly active users, ~70% active on a given day growing by >1M registered users per day WhatsApp messaging volume approaching entire global SMS telecom volume (19B sent & 34B received per day) >600M photos uploaded per day >200 voice messages sent per day >100M video messages sent per day >100% year over year growth for all of the above
  • 3. Facebook WhatsApp deal makes more sense *Inspite of the deal, WhatsApp will run independently.
  • 4. So, what does the Facebook WhatsApp deal mean for marketers?
  • 5. Implications that may take place when Facebook decides to integrate the two. • Through WhatsApp, brands can embrace marketing on mobile. • If Facebook lets marketers integrate business pages on WhatsApp, brand page visitors can then be directed to other apps/pages. • If Facebook allows ‘Poke’ on WhatsApp, marketers get an opportunity to share offers, promos, and branded content for limited time period.
  • 6. • If WhatsApp gets commercialized, brands can leverage their products/services with targeted location-based ads. • WhatsApp Voice Communication – Brands can get celebrities/endorses to market their product with voice messages. • E-commerce brands can sell directly to customers via WhatsApp.
  • 7. With LeadSquared, capture, manage & engage your leads till they convert Sign up for LeadSquared Trial Enjoyed reading? Share it with others Blog.Leadsquared.com