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4 Potential Opportunities for Marketers
Why Whatsapp? Read the original article Here!
>450 monthly active users, ~70% active on a given day growing by >1M
registered users per day
WhatsApp messaging volume approaching entire global SMS telecom volume
(19B sent & 34B received per day)
>600M photos uploaded per day
>200 voice messages sent per day
>100M video messages sent per day
>100% year over year growth for all of the above
Facebook WhatsApp deal makes more sense
*Inspite of the deal, WhatsApp will run independently.
So, what does the
Implications that may take place when Facebook decides to integrate
• Through WhatsApp, brands can
embrace marketing on mobile.
• If Facebook lets marketers integrate
business pages on WhatsApp, brand
page visitors can then be directed to
• If Facebook allows ‘Poke’ on
WhatsApp, marketers get an
opportunity to share offers, promos,
and branded content for limited time
• If WhatsApp gets commercialized,
brands can leverage their
products/services with targeted
• WhatsApp Voice Communication –
Brands can get celebrities/endorses
to market their product with voice
• E-commerce brands can sell directly
to customers via WhatsApp.
capture, manage & engage your leads till they convert
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