Google Plus Guide for Marketers

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Kick-start your Google Plus Account and get the best out of Google. A Google Plus Account gives you: …

Kick-start your Google Plus Account and get the best out of Google. A Google Plus Account gives you:
Organic Presence - Generates high CTRs and thus, more traffic to your website.
Social Presence - Builds relationships with your prospects and customers.
Local Presence - Enables local listings & helps you get automated leads to your phone.

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  • 1. Google+ Guide for Marketers
  • 2. Who can benefit from this E-Book? 02 How will it benefit?  Business Owners who want to drive social engagement  Digital Marketers who want to increase footprint on organic search  You will learn how to set up your Google+ Account (Local / Page)  You will learn the best practices of engaging & building a community on Google+  You will learn Google+ tricks to rank higher on organic search
  • 3. What’s Inside! 03 Why Google+? 04 Google+ Accounts (Local & Business) and steps to create them 12 The Ideal Google+ Page 19 Drive Engagement with Google+ 21 Establish Credibility in the eyes of Google Google Authorship Blogging and Publishing Google Reviews Google+ Sharing Buttons 22 29 33 35 36
  • 4. 04 Google+ Organic Presence Social Presence Bigger Footprint on Search Presence in the inbox – Email Local Presence Why Google+? High Correlation between +1s & Search Rank Google Authorship Author Rank Do-Follow Links Publisher Markup Searchable Hashtags Social Extensions in your Google Ads Helps Businesses in Local SEO Each Post on G+ has its own URL Posts shared on G+ get indexed easily Tagging Photo Editing Targeted Sharing Hangouts Communities Business pages Google Places
  • 5. 05 Over 20 million unique mobile monthly users Over 1 billion Google+ accounts 70% of business brands are on Google Plus +1 button is clicked more than 5 billion times a day Google+ is growing at 33% per annum 359 million monthly active users
  • 6. Here’s why you should consider using Google+ 06 Organic Presence1 • There is high correlation between Google +1s & Search Rank. • Helps generate high CTRs and in turn more traffic Source: SEO MOZ
  • 7. 07 Enhance Social Presence and Build Relationships2 Create Circles Organize Hangouts Build Communities Publicize Events
  • 8. 08 Bigger Footprint on Search3 Establish your business as a credible publisher in the eyes of Google with Publisher Markup Search for your business and there it pops up on the right
  • 9. 09 Presence in the inbox – Email4 Google Publisher authentication gives credibility and presence to your business in Gmail Inboxes. Here it is again, in your Gmail inbox!
  • 10. 10 Local Presence enables Local Listings and gets automated leads to your phone with Click to Call 5 Local Listings Click to Call
  • 11. Set Up Google+ Account
  • 12. 12 Google+ Accounts (Local and Business) and steps to create them Pick the type of Account based on your Business Needs01 Social interaction Local Listings and post socially as a business Local Listings for a local audience Google Plus Business Page Google Places for Business Account Google Plus Local Page ! Google is also auto-upgrading some verified Google Places accounts to Google Local Pages; if it doesn’t happen for you automatically and you have a verified business, you might see the upgrade option in your dashboard. If you want:- Create a:-
  • 13. 13 Google+ Accounts (Local and Business) and steps to create them Steps to Create a Google Plus Local/Business Page 1 Log in to your Google+ account and go to ‘Home‘. Select ‘Pages‘ from the drop-down box, and ‘Create a page’. ! Without a Google Plus Account, you cannot create a Google Places Account or a Google Local Page. So create a Google Plus Account first and then proceed.
  • 14. 14 Google+ Accounts (Local and Business) and steps to create them Select ‘Local Business or Place’. For selections other than ‘Local’, skip two slides.2a
  • 15. 15 Google+ Accounts (Local and Business) and steps to create them Verify and continue. Select the last option and proceed. (If you are creating a Google plus page for your business, for the first time, it will surely not show up in the search results) 3a 4a
  • 16. 16 Google+ Accounts (Local and Business) and steps to create them Fill in the details. ‘Verify by postcard’ and conclude or ‘Continue and verify later’. Thereafter, get started with your Google Plus Local Page! Until you verify your page, features like reviews and other benefits will be restricted to you. ! 5a 6a
  • 17. 17 Google+ Accounts (Local and Business) and steps to create them Fill in the details, ‘Continue’ and get started with your Google Plus Business Page!3b
  • 18. 18 The Ideal Google+ Page Complete the Look! Image (Brand Logo) Name of the Company/Brand Location Contact number Link to the official website 02 Fill in essential details required for your profile page. Remember to have the -
  • 19. The Ideal Google+ Page An ideal local page should have the following components: Location Image (Brand logo) Name of the Company/Brand Contact Number Link to the official website 19 Location on the map 0 0 Reviews
  • 20. The Ideal Google+ Page An ideal business page should have the following components: Image (Brand logo) Name of the Company/Brand Link to the official website 20 Follow button
  • 21. 21 Drive Engagement with Google+ 03 Engage with Customers and Prospects Organize Hangouts and connect with prospects/customers Join Communities to find out what’s trending Notify prospects about Events like webinars and workshops Organize your leads and share content relevant to them with Circles
  • 22. 22 Establish Credibility in the eyes of Google 04 Establish Credibility in the Eyes of Google ! A Publisher Markup would help you do that. It establishes and verifies you as a Google verified publisher
  • 23. 23 Establish Credibility in the eyes of Google …you can achieve this by creating a Google+ Badge Google Plus Profile Badge for marketers Google Plus Page Badge for businesses Google Plus Community Badge for communities ! Google+ Badge: Similar to a Share Button; a Google+ Badge helps visitors to connect with your business straight from your website. There are 3 types.
  • 24. 24 Establish Credibility in the eyes of Google ! Steps to create the Badge: 1 Go to Developers.Google.Com and select your preferred options.
  • 25. 25 Establish Credibility in the eyes of Google ! 2 Copy the code given right below the badge. You will need to place on your website.
  • 26. 26 Establish Credibility in the eyes of Google ! 3 Go to your WordPress dashboard, click on ‘Appearance’ and select ‘Widgets’. 4 Drag and add a ‘Text Widget’ to the Sidebar Section of the page (blog or website), on which you want your badge to appear The following steps are for WordPress users. !
  • 27. 27 Establish Credibility in the eyes of Google ! 5 Paste the code in the ‘Test Widget’ and your badge will start appearing on the page
  • 28. 28 Establish Credibility in the eyes of Google ! Alternative Steps Header Section Paste your code in the text widget after adding it to the sidebar.Sidebar of the Homepage Footer Section Add a text widget to the footer section of website and paste the code there. Put the code in the header section of your website, depending upon where you want the widget to render. Place on website:
  • 29. 29 Google Authorship 0405 Get Google Authorship Helps you authenticate your creative work; gives it prominence over normal snippets and brings credibility to your content.
  • 30. 30 Google Authorship Here’s why… Authorship is how you (individuals/authors) claim ownership over their content. Benefits: Authenticates the author and thus, the credibility of the content. Prevents content plagiarism. Authorship established posts get higher Click-through Rates and better search ranks. Maybe rewarded with a better Author Rank (measure to see how credible an author is)
  • 31. 31 Google Authorship Steps for a verified email address: Visit the Google Authorship page and submit your email address to Google.Step 1 Prerequisites: • Email address must be on the same domain as your content. Eg.: Edwin@followsteps.com (if ‘followsteps.com’ is the domain) • Published posts must have byline with the author’s name. Eg.: “Author: Edwin David”.
  • 32. 32 Google Authorship Steps for an unverified email address: Step 1 Step 2 Create a link to your Google+ profile from your webpage. Like this: <a href=”[google+_profile_url]?rel=author”>Google</a> Add a reciprocal link back from your profile to the site(s) you just updated. 1. Edit the Contributor To section. 2. In the dialog that appears, click Add custom link, and then enter the website URL. 3. If you want, click the drop-down list to specify who can see the link. 4. Click Save.
  • 33. 33 Blogging and Publishing 0406 If you blog, here’s what you can do… Share links of your content on Google+: Links shared on Google Plus are ‘Do-Follow’, thus giving you a benefit of Rank.
  • 34. 34 Blogging and Publishing Use Searchable Hashtags: Google indexes G+ hashtags for search results Customize Posts: Make use of the options available. _I am italic Text_ = I am italic Text *I am bold Text* = I am bold Text *_I am italic and bold Text_* = I am italic and bold Text -I am strike through Text- = I am strike through Text
  • 35. 35 Google Reviews 0407 Encourage Customers to write reviews (Local Pages) Reviews show up in organic search results. For example: Liked our food? Give us your feedback ‘here’. (Hyperlink ‘here’ to your Google Plus Local or Google Places page) Reviews of business appear on the left side of the page.
  • 36. 36 Google+ Sharing Buttons 040408 Add Google+ Sharing Buttons to your Website Embed sharing buttons on your website! Whatever is shared on Google Plus is instantly indexed by Google.
  • 37. 37 In Conclusion… So get started with Google+ today! So marketers, you now have all the information to kick-start your Google+ account, and start engaging with relevant people. Follow this guide to the letter. Create quality content and engage without spamming. By doing so, you would be able to get the best out of what Google+ has to offer.
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