There's no doubt about it: Trade show organizers have a rocky road in front of them. Learn how our surveyed show organizers are handling the difficult economic times, and how they see the future of trade shows moving forward. As pressure on show management intensifies to do more with less, this slideshow explores the ways in which you can be innovative but still increase efficiency and optimize productivity. For more useful tradeshow tips visit our blog: http://www.bartizan.com/blog
The results of our survey filled nearly 500 pages of transcripts. Using this invaluable data, alongside recent research from CEIR, Tradeshow Week, research organization MAYA, and the International Association of Exhibitions and Events, the Trade Show Organizers’ Survival Guide highlights key points for trade show organizers to keep in mind as you plan and market your shows in today’s difficult times, and in tomorrow’s better days.
We focus on four factors:
1. The impact of the current downturn on trade shows and their organizers.
2. The use of technology to manage, promote and support those shows.
3. The changed and changing face of marketing.
4. Keys to success moving forward.