Show Organizers: 50 Social Media Ideas for Your Tradeshow


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Part of Bartizan’s Thought Leadership Series for members of the tradeshow industry. Social media dramatically affects the way exhibitors and attendees interact with each other—and how they interact at events like yours.

Specifically the slideshow focuses on:

* 50 of the hottest social media tips and tactics for your conference.
* Creative strategies and tactics using Facebook, LinkedIn, You Tube and Twitter.
* Actionable tips to boost your engagement and grow fans organically.
* A plan of action you can put into place now.

For more useful tradeshow tips visit our blog:

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Show Organizers: 50 Social Media Ideas for Your Tradeshow

  1. 1. Welcome to the webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow
  2. 2. Today’s Quick fire Session We only have ten minutes so - - let’s get to the tips!
  3. 3. 50 Social Media Ideas for Your Tradeshow
  4. 4. 50 Social Media Ideas for Your Tradeshow
  5. 5. 50 Social Media Ideas for Your Tradeshow <ul><li>Recruit exhibitors, sponsors and attendees by adding your event to LinkedIn Events – use keywords. Will rank high in Google’s results for your event name and those keywords. Visit: http:// / . </li></ul><ul><li>Use LinkedIn Groups to create a “Your Event” Alumni Group to keep all former attendees, speakers and exhibitors in the loop. </li></ul><ul><li>Answer industry-related LinkedIn questions: Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader, as well. When you find a relevant question, respond and include a link to your website. Visit: </li></ul><ul><li>Engage visitors by offering Foursquare discounts and prizes when attendees check in at your conference, pubcrawl, special event or scavenger hunt – encourage your exhibitors to do the same. Visit: </li></ul><ul><li>Create an event hashtag (#ExpoExpo) for Twitter to expand your audience before, during and after the event. Use them every time you tweet to help people find you. Don’t forget your post-show thank you’s. </li></ul>
  6. 6. 50 Social Media Ideas for Your Tradeshow <ul><ul><li>Make it easy for your tweets to be re-tweeted. Keep them short enough so your followers can add hashtags and short comments. Keep your Twitter name short, too, for that reason. With only 140 characters, each space is valuable. </li></ul></ul><ul><ul><li>Improve the attendee experience at your show, tweet unplanned changes to schedule, reminders and notifications. </li></ul></ul><ul><ul><li>Twisplays are LED signs that allow you to conveniently display whatever Twitter streams you desire at your conference - your attendees’, your events’, your exhibitors’. Check it out: </li></ul></ul><ul><ul><li>HashTracking , is a paid service you can use post event to track campaigns on Twitter. They offer a free sample report and one report starts at only $40. The Consumer Electronics Show (CES) is a client. </li></ul></ul><ul><ul><li>At the closing general session – have a slide that acknowledges the Twitter handles that tweeted the most at your event. </li></ul></ul>
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  14. 14. At Bartizan, we are obsessed with improving connections at tradeshows <ul><li>With our latest Lead retrieval Services, exhibitors and attendees connect better than </li></ul><ul><li>ever. We offer: </li></ul><ul><li>iLeads Lead retrieval using Smartphone's. Offers Instant follow up! iLeads creates and sends a custom auto generated email as soon as the lead is captured! Prospects walk away from a booth with a thank you already in their inbox! This is a first for any lead retrieval system. </li></ul><ul><li>Award Winning Event Planning Software Including Event Registration and Management. We offer 13 web-based event planning software tools that cover every major function in the event planning lifecycle. </li></ul><ul><li>Attendee Connection- Kiosks located on the show floor that give attendees access to exhibitor brochures and session handouts. This helps attendees find the product info they need – fast. </li></ul><ul><li>Product Interest Lead Codes – codes are provided to exhibitors for products. Attendees can download iLeads, punch in the product code and have product info emailed. </li></ul><ul><li>Visit our website, </li></ul>
  15. 15. In Conclusion <ul><li>I can be reached right after this webinar for </li></ul><ul><li>any questions. Call me, Lew Hoff, directly at: </li></ul><ul><li>914-375-7981 </li></ul><ul><li>Visit us at for a quote </li></ul><ul><li>For iLeads pricing call our Sales Dept. : 914-375-7982 </li></ul><ul><li>Love this presentation? Share it. </li></ul><ul><ul><li>Tweet about this! Share on Facebook </li></ul></ul>Visit to download our free social media checklist