Bartizan's 10 Steps to Facebook Success for Your Meeting or Tradeshow PDF Handout


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Our session was jam-packed with takeaways. Here is the PDF handout. For more useful tradeshow tips visit our blog:

Thank you for your support and we hope you can make next month’s event industry webinar.

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Bartizan's 10 Steps to Facebook Success for Your Meeting or Tradeshow PDF Handout

  1. 1. Welcome to the webinar, it will begin shortly.10 Steps to Facebook Success for Your Meeting or Tradeshow
  2. 2. Today’s Quick Fire Session Out with the old way of reaching prospects – customers don’t want It. Phone Caller ID, Don’t Not Call Lists Direct Mail Not Green Email SPAM, Junk Filters TV Ads Tivo Radio Ads Satellite Newspapers Blogs, Social Media New Way: Search Engine Optimization, Blogs, Third Party Validation, Permission Based Content, Word-of-Mouth Marketing and Social Media. Not everyone is using Twitter yet – but with more than 500 million active users, everyone is on Facebook. 1© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  3. 3. Step One: Create a Page Note: All of the following tips are up to date with Facebooks February 2011 redesign. • Avoid A Big Mistake: Create a page, not a profile. It goes against Facebook’s rules to create a profile for a business. They can remove your page. Create a Page – Follow this Link: • Too late? If you mistakenly created a personal Facebook profile for your company use this newly launched tool: Facebook Business Page Migration Tool: • Come up with a name that makes it clear who you are and what you do. If you are creating a page for a show, make sure you include the full name, or tagline, for example: “TAPS – The Annual Pizza Show or the Pizza Conference – Show for Chefs.” • Write and include keywords in your “About Us” Tab this will help your SEO rankings. 2© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  4. 4. Step Two: Add Customized Elements to Your PageExample of Good Profile Picture • INSIDER TIP: Use a free tab application to enhance your page: Facebook lets you create additional tabs that can display any extra info that is not standard. Create as many additional menu items your event needs, including: A Welcome Page, Discounts, Calendar, Contests, Hotel Info, Documents, and more. • Heres how you add a customized tab: In the Facebook search box Search for: Static FBML App, download it and then go to your page, find the app on the left navigation and edit, add text, video links, photos. • If you dont do anything else, add a Tab for a personal “Welcome Page” with the Static FBML tool and make it the default landing page. Extra Modules will make your page more user friendly and look more like a regular website, it will also convert more visitors to fans. • Heres how to make your new “Welcome Page” your the landing page: Go to Edit Profile>Manage Permissions>Default Landing Tab>Select your new Welcome Tab • Make sure you take advantage of the new max size for Facebook page profile pictures - 180px by 540px. Examples on 10 creative ways of making Facebook banners. 3 © Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  5. 5. Step Three: Build a Following • Invite Your Friends - Suggest your page to friends and colleagues who might “like” it. • Invite Existing Email Subscribers - Leverage your rather huge email list and offer an incentive to become a fan. Import a list of current attendees, sponsors and exhibitors to notify of your new page. • Create an Interactive Promotion to embed on your page using a company like Wildfire to set it up: Campaign formats include quizzes, contests, coupons, virtual gifts and more. Includes analytics. • Once you get 25 Fans youre allowed to register your unique username, ex: Register here: 4© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  6. 6. Step Four: Start Posting Status Updates • What to post? Share your content, news releases, blog posts, webinar invitations. Important: Add necessary show contact info to your page. As long as its relevant to your event participants. • Green up your show. Post digital copies of your show guides, floor map, schedules, session handouts, exhibitor sales collateral. Create an “Event Documents” Tab. • Stuck for Post Ideas? How about these: Facebook Fan Only Event Invitations, Contests, Discounted Event Admissions, Exclusive Two-for-One offers. Behind-the-scenes photos and videos, advanced event announcements, interviews with exhibitors, list common Exhibitor or Attendee mistakes. • Videos: Exhibitor booth setup, product demos, announcements, testimonials, presentations and events during the course of the show. Interviews with exhibitors and attendees. Guest spots from editors or other industry experts, “Live” drawings for products and prizes. • Deals. Remember that most people become a fan of a page because of a promotion, its important to keep rolling out good promos to keep them interested. • No Fluff Zone. Dont post for the sake of posting either – theres nothing wrong with remaining silent for months then start up again as your event approaches. Your fans will appreciate it. • Have the Page Admins setup on mobile phone to easily add event photos, videos, last minute changes, updates, contest results and promos. • When to post? Click through rates on Facebook updates are better on Mondays, Tuesdays and Wednesdays – Highest is Tuesdays (Source: Vitrue Findings) • Try posting on the weekend or after hours when many users log on. Save some good promos or an early bird special for a Saturday. 5© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  7. 7. Content Tip: Don’t Make These Mistakes Source: May 6, 2011 Internet and Marketing Report More Info on Mistakes: The 7 Biggest Fan Page Marketing Mistakes: 6© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  8. 8. Step Five: Promote your Page – Everywhere.Your Facebook page is your new business card. Promote your page on your eventor association website. • Encourage sharing by adding “Like” buttons on your events website and emails. Allow people to “Like” or “Share” session descriptions, parties, speaker profiles, etc. Quick way for users to share content, it fires directly into attendee’s and exhibitor’s newsfeeds. You can download a “Find us on Facebook” badge to promote your Facebook Page here: • Learn how to make "Post to Facebook" links. It’s simple, just use the code below and add in the link and/or text youd like people to share via a status update: Facebook: add your link here • Try a Facebook Ad: Don’t be afraid to pay for an ad, they are very effective. Test it out by paying as little as $1 per day. You choose your ad’s audience based on targeted criteria to drive traffic to your Facebook Page. Ads can be seen by potential exhibitors, attendees and sponsors. Learn more: • No brainer. Add your social media icons to all email signatures, letterhead, print ads, business cards and mailings. 7© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  9. 9. Step Six: Respond to Comments and Questions • Improve public relations. Fans expect quick resolutions from social media – meet expectations. Remember the old adage that an unhappy customer tells 10 people, now with social media they tell 10 million. • Get Fans to add content. Ask questions, ask for advice. Ask for Ideas to improve the show experience. 8© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  10. 10. Step Seven: Set Up Timed Events to Establish an Exclusive Location Check In • Create an event directly from the “Events” box on the right- hand column of your home page. By typing your event into the "What are you planning?" field, a form will open. After you add a time and place, your event will be created. • How to create and manage events: • Encourage check-ins at your event and parties. Using Facebooks mobile app press “Check In” a the top by your status update – from here its easy to add your event to the list of locations. Everyone who check ins will see whos checked in. • Create mini “Events” for sessions, keynotes and parties add a start and end time, add descriptions and photos. All mini events can be set up in advance. Anyone with a mobile phone can check in. 9 © Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  11. 11. Step Eight: Use Facebook Tools • Free Polling Tool: Facebook Questions is a free tool and lets you create a custom multiple-choice poll. Located at the top by the newsfeed. • Cool Tool, Facebook Direct Messages: To share important updates, use the Send an Update feature to email all fans that have liked your page. Don’t overdo it. • Add Facebook’s Free Social Plugins on your website: • Import your blog entries via the Notes app, here’s how: 1. Type “Notes” into the search box at the top of the screen. 2. Click the Import a blog link on the right side of the page. 3. Enter the URL (web address) of your blog into the text box. 4. Once you do this, your previous posts will appear as notes and any new posts you make will automatically display. 10© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  12. 12. Step Nine: Measure Your Success • Check Facebook stats: Visit your Page and click Facebook Insights. This can be found by logging in as an admin and clicking "View Insights" on the left navigation. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions have started. Get Insights for your domain: • Use Google Analytics to see how much traffic is coming from Facebook. 11© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  13. 13. Step Ten: Post Show Content and Gather Feedback • After your event is over, create a photo album and video highlight reel and post it on your Facebook page. This is a good opportunity to send out a Facebook Direct message with the highlight material, include a link to your post show poll. • Create a Value Highlight package for event attendees to justify your show’s value to their managers. Include listings of topics covered, keynote videos, etc. • Post all session handouts via PDF on your Facebook page. Attendees spent money to attend sessions, they want the PDF handouts. • Setup a Post Show Poll to get feedback on sessions, events, services, venue and city choice. Let the respondents know that their feedback will be used to improve next year’s show. • Post a follow up with a summary of your poll findings and actions you will be taking based on the polls. 12© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  14. 14. Thank You For Attending Today Remember that using social media gives you the edge over other events (even larger ones) that haven’t adopted these free strategies – so get to work! Social Media is not a substitute for good old fashioned face-to-face conversations and meetings. At Bartizan we’ve helped millions of customers form relationships and exchange information at tradeshows. Bartizan offers smart technology for tradeshows including complete event management software suites, event registration, lead retrieval and data collection technology. Scan or click the image to visit Bartizan’s website: © Bartizan Connects, LLC 13© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  15. 15. At Bartizan, we are obsessed with improving connections at tradeshows With our latest Lead retrieval Services, exhibitors and attendees connect better than ever. We offer: iLeads – Lead retrieval using Smartphones. Offers Instant follow up! iLeads creates and sends a custom auto generated email as soon as the lead is captured! Prospects walk away from a booth with a thank you already in their inbox! This is a first for any lead retrieval system. Award Winning Event Planning Software – Including Event Registration and Management. We offer 13 web-based event planning software tools that cover every major function in the event planning lifecycle. Attendee Connection – Kiosks located on the show floor that give attendees access to exhibitor brochures and session handouts. This helps attendees find the product info they need – fast. Product Interest Lead Codes – Codes are provided to exhibitors for products. Attendees can download iLeads, punch in the product code and have product info emailed. Visit our website, 14© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •
  16. 16. Services Built To Improve Connections at Tradeshows I can be reached right after this webinar for Full line of event services including: any questions, call me, Lew Hoff directly at: 914-375-7981 Registration Hotel block management Event marketing Lead retrieval Mobile Apps for Event & Lead Retrieval Interactive on-site kiosks Visit us at for a Quote Charging Stations For iLeads Pricing Call our Sales Dept. : 914- On-site registration 375-7982 Event support Management assistance Click here to request a quote for our services at your next show. Click or scan to visit our website 15© Bartizan Connects • 217 Riverdale Ave. • Yonkers, NY 10705 • Toll Free: (800) 899-2278 • •