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Re tooling with two best-in-class platforms and the right consulting provider
 

Re tooling with two best-in-class platforms and the right consulting provider

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LeadMD.com provides you the best consultation services and it is capable to bring your business to a stable and profitable platform. We collaborates with Latice provide you such system that can run on ...

LeadMD.com provides you the best consultation services and it is capable to bring your business to a stable and profitable platform. We collaborates with Latice provide you such system that can run on both CRM and Marketing Automation platform. This pdf by LeadMD.com guides you some ways through which you can re-tool your business with two best-in-class platforms.

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    Re tooling with two best-in-class platforms and the right consulting provider Re tooling with two best-in-class platforms and the right consulting provider Document Transcript

    • LeadMD Case Study Lattice Semiconductor Re-tooling with Two Best-in-Class Platforms and the Right Consulting ProviderLattice started their enterprise marketingautomation efforts at the same time theybegan to implement Salesforce.com. Withlimited experience in these two functions,the Lattice team knew they needed to con-sult an experienced team to help with theirintegrated lead generation and nurturingstrategy. Lattice was ready to invest in anenterprise marketing automation softwareplatform and after doing their homework,selected Marketo as the best fit for theirbusiness.LeadMD helped them do the rest.
    • LeadMD helps Lattice build a system to better track their content andmarketing efforts Summary Lattice is a service-driven developer of innovative low cost, low power programmable design solutions. For more information about how Lattice’s FPGA, CPLD and programmable power management devices help customers unlock their innovation, visit www.latticesemi.com. The Challenge"Marketo seemed to Lattice started their enterprise marketing automation efforts at the same time they began to implement Salesforce.com.have what we needed. With limited experience in these two functions, the LatticeThe question then team knew they needed to consult an experienced team to help with their integrated lead generation and nurturingbecame, how do we strategy. Lattice was ready to invest in an enterpriseimplement this to its marketing automation software platform and after doing their homework, selected Marketo as the best fit for theirfullest capability and business.integrate with our “When we decided to explore a purchase of enterpriseexisting systems." marketing automation software, we realized there were several systems on the market and not all of them would be the right fit. The main goal in hiring LeadMD was to make sure we implemented correctly, starting with best practices, and we wanted to get it up and running quickly. Marketo seemed to have what we needed. The question then became, how do we implement this to its fullest capability and integrate with our existing systems,” said Rachelle Kerr, Online Marketing Specialist for Lattice. Lattice needed a system in place to help their marketing teams, engage customers with more relevant material and better track their content and marketing efforts. Lattice’s initial labors into using non-enterprise marketing automation did not provide enough insight into what was working and what was not, since the tools did not easily integrate with its website. The Lattice team was looking for a qualified company that had expertise in both Salesforce and Marketo to assist them with their implementation efforts. They saw the LeadMD had the experience they needed with the
    • Marketo platform, and showed to be a useful, knowledgeable "We often work withresource. organizations where“We often work with organizations where CRM and Marketing CRM and MarketingAutomation are fighting each other. With Lattice startingfresh on both platforms we wanted to make sure that did Automation arenot happen. Our ability to see the world through Salesforce fighting each other.and Marketo eyes allows us to prevent issues in theimplementation process – instead of creating them. Lattice With Lattice startingwas open to these changes and it will continue to benefit fresh on boththem in the long run,” says Justin Gray, CEO of LeadMD. platforms we wantedThe Solution to make sure that didWhen LeadMD started working with Lattice, the company not happen."customized a plan that would work with Lattice’s uniqueneeds, such as a working with their custom contentmanagement system. LeadMD provided a complete buildout of Marketo including all technical setup, integration withSalesforce and direction into creating best practices withinthe Salesforce and Marketo relationship.They focused on developing a successful process that wouldhandle incoming leads and qualifying each lead for sales.They also needed to develop a process that would smoothlytransition their old CRM and lead generation into their newMarketo/Salesforce processes.“LeadMD helped us to set up Marketo and Salesforce in away that successfully worked for our unique model. Theirexpertise in both platforms was extremely valuable,” saidKerr. “This can be a painful process to implement andLeadMD made it considerably easier. Their professionalismand service was impressive. LeadMD took the time to learnand really understand our business and technology sothat they could make qualified recommendations on bestpractices that were specific to our needs.Results:The Lattice and LeadMD team worked hard to achieveimpressive results in a remarkably short time.These results include:+ Seamless integration with Salesforce resulting in a unified
    • and agreed upon sales and marketing process+ 100% acquisition-based attribution for all new name leads that enter the system+ Multi-variant programs for lead management based upon both behavioral and demographic lead characteristics+ Creation of reports to closely monitor the success of campaigns and marketing efforts+ Landing page implementation+ Full marketing asset tracking+ New, highly scalable lead scoring process that was custom designed for Lattice+ Periodic assessments of all aspects of the program and suggesting ways to increase the success of Marketo.+ Custom reports that provide analytics into advertising placements drilled down to the detail of cost per lead.
    • About Lattice SemiconductorLattice is a service-driven developer of innovative low cost, low power programmabledesign solutions. For more information about how Lattice’s FPGA, CPLD andprogrammable power management devices help customers unlock their innovation, visitwww.latticesemi.com.About LeadMDLeadMD is a conversational marketing services firm specializing on organic leadgeneration. Headquartered in Phoenix, LeadMD helps companies fix their funnel byleveraging cutting edge sales and marketing technology to produce quantifiable revenuebased results www.LeadMD.com.