Social Media Release XML
A proposed draft of the XML specification for
Social Media Releases
Proposed by Sean Jackson, CEO of Ecordia-formerly Lead Maverick
http://www.linkedin.com/in/seanajackson
October 31, 2008

Agenda
 Acknowledgements
 General Overview
 Line-by-line details & explanation
 Issues & Omissions
 Follow-up

Acknowledgements
 Social Media Release work of…
◦ Kevin Dill
◦ Shannon Whitley
◦ Brian Solis
◦ Todd Defren
◦ Chris Heuer
 Citations & Reference…
◦ SocialMediaRelease.org
◦ IABC.org
◦ hRelease
◦ PRX Specification

General Overview
 Addressing 3 key components
◦ Transportability
 XML syndication, RSS inclusion, completeness
◦ Flexibility
 Future functionality without XML structural
change
◦ Usability
 Easy to consume XML information

Line By Line
1. <?xml version=\"1.0\" encoding=\"utf-8\"?>
2. <smRelease version=\".20\">
3. <item>
4. <title>
5. <description>
6. <summary>
7. <image type=\"jpg\">
8. <language>
9. <copyright source=\"\" type=\"\"
descriptionUrl=\"\" imageUrl=\"\">
10. <guid isPermaLink=\"true\">
11. <notificationUrl type=\"Trackback\">

Line By Line
12. <location type=\"geo\">
13. <position>
14. <latitude>
15. <longitude>
16. </position>
17. <placename>
18. <region>
19. </location>

Line By Line
20. <category>
21. <generator>
22. <pubDate>
23. <lastBuildDate>
24. <expireDate>
25. <rating>

Line By Line
26. <source>
27. <name>
28. <description>
29. <reference type=\"website\">
30. <category type=\"\">
31. <contact type=\"Telephone\">
32. </source>

Line By Line
33. <newsBody>
34. <![CDATA[
35. Text here
36. ]]>
37. </newsBody>
38. <quotes>
39. <quote id=\"\">
40. </quotes>

Line By Line
41. <contacts>
42. <contact type=\"\">
43. <name>
44. <title>
45. <orgName>
46. <picture type=\"\">
47. <shortBio>
48. <comm type=\"Telephone\">
49. <address type=\"work\">
50. <street>
51. <box>
52. <locality>
53. <region>
54. <postalCode>
55. <country>
56. </address>
57. <reference type=\"Facebook\">
58. <reference type=\"LinkedIn\">
59. </contact>
60. </contacts>

Line By Line
61. <media>
62. <file id=\"\" type=\"\" size=\"\" url=\"\">
63. </media>
64. <related>
65. <link id=\"\" url=\"\">
66. </related>
67. <tags>
<tag id=\"\" url=\"\" type=\"TagCloud\">
68. </tags>

Line By Line
69. <comments>
70. <comment id=\"\">
71. <title>
72. <dateTime>
73. <author>
74. <details><![CDATA[]]></details>
75. </comment>
76. </comments>

Line By Line
77. <resources>
78. <resource id=\"\" type=\"\" url=\"\">
79. </resources>
80. <disclosure>
81. <![CDATA[ Text here]]>
82. </disclosure>

Issues & Omissions
 TYPE attributes need to be defined
 Trackback Information excluded in
XML
 Comments Back option not included

Follow Up Information
 http://www.socialtext.net/hRelease/ind
ex.cgi?hrelease#
◦ PDF Overview
◦ Sample XML file
 Comments welcome
◦ Sean Jackson -
Sean.jackson@leadmaverick.com
SJackson@ecordia.com