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Social Media Release Xml

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This is a proposed specification for the XML format of a Social Media Release

This is a proposed specification for the XML format of a Social Media Release

Published in: Technology, News & Politics
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  • 1. Social Media Release XML A proposed draft of the XML specification for Social Media Releases Proposed by Sean Jackson, CEO of Ecordia-formerly Lead Maverick http://www.linkedin.com/in/seanajackson October 31, 2008
  • 2. Agenda  Acknowledgements  General Overview  Line-by-line details & explanation  Issues & Omissions  Follow-up
  • 3. Acknowledgements  Social Media Release work of… ◦ Kevin Dill ◦ Shannon Whitley ◦ Brian Solis ◦ Todd Defren ◦ Chris Heuer  Citations & Reference… ◦ SocialMediaRelease.org ◦ IABC.org ◦ hRelease ◦ PRX Specification
  • 4. General Overview  Addressing 3 key components ◦ Transportability  XML syndication, RSS inclusion, completeness ◦ Flexibility  Future functionality without XML structural change ◦ Usability  Easy to consume XML information
  • 5. Line By Line 1. <?xml version=quot;1.0quot; encoding=quot;utf-8quot;?> 2. <smRelease version=quot;.20quot;> 3. <item> 4. <title> 5. <description> 6. <summary> 7. <image type=quot;jpgquot;> 8. <language> 9. <copyright source=quot;quot; type=quot;quot; descriptionUrl=quot;quot; imageUrl=quot;quot;> 10. <guid isPermaLink=quot;truequot;> 11. <notificationUrl type=quot;Trackbackquot;>
  • 6. Line By Line 12. <location type=quot;geoquot;> 13. <position> 14. <latitude> 15. <longitude> 16. </position> 17. <placename> 18. <region> 19. </location>
  • 7. Line By Line 20. <category> 21. <generator> 22. <pubDate> 23. <lastBuildDate> 24. <expireDate> 25. <rating>
  • 8. Line By Line 26. <source> 27. <name> 28. <description> 29. <reference type=quot;websitequot;> 30. <category type=quot;quot;> 31. <contact type=quot;Telephonequot;> 32. </source>
  • 9. Line By Line 33. <newsBody> 34. <![CDATA[ 35. Text here 36. ]]> 37. </newsBody> 38. <quotes> 39. <quote id=quot;quot;> 40. </quotes>
  • 10. Line By Line 41. <contacts> 42. <contact type=quot;quot;> 43. <name> 44. <title> 45. <orgName> 46. <picture type=quot;quot;> 47. <shortBio> 48. <comm type=quot;Telephonequot;> 49. <address type=quot;workquot;> 50. <street> 51. <box> 52. <locality> 53. <region> 54. <postalCode> 55. <country> 56. </address> 57. <reference type=quot;Facebookquot;> 58. <reference type=quot;LinkedInquot;> 59. </contact> 60. </contacts>
  • 11. Line By Line 61. <media> 62. <file id=quot;quot; type=quot;quot; size=quot;quot; url=quot;quot;> 63. </media> 64. <related> 65. <link id=quot;quot; url=quot;quot;> 66. </related> 67. <tags> <tag id=quot;quot; url=quot;quot; type=quot;TagCloudquot;> 68. </tags>
  • 12. Line By Line 69. <comments> 70. <comment id=quot;quot;> 71. <title> 72. <dateTime> 73. <author> 74. <details><![CDATA[]]></details> 75. </comment> 76. </comments>
  • 13. Line By Line 77. <resources> 78. <resource id=quot;quot; type=quot;quot; url=quot;quot;> 79. </resources> 80. <disclosure> 81. <![CDATA[ Text here]]> 82. </disclosure>
  • 14. Issues & Omissions  TYPE attributes need to be defined  Trackback Information excluded in XML  Comments Back option not included
  • 15. Follow Up Information  http://www.socialtext.net/hRelease/ind ex.cgi?hrelease# ◦ PDF Overview ◦ Sample XML file  Comments welcome ◦ Sean Jackson - Sean.jackson@leadmaverick.com SJackson@ecordia.com

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