Search marketing services for agencies
Presented by Sean Jackson – CEO of Ecordia

Who is this guy?
Sean Jackson
CEO of Ecordia
• #1 search marketing technology
company in Texas
• 40 certified agency partners
• SEMPO Circle Member
• Better Business Bureau Member
• VP of DFW Search Engine Marketing
• Past President of Dallas Ad League
• Member Dallas Round Table
SEO FOR AGENCIES www.ecordia.com

Information Collection 2008
Search engines have 12 Billion Searches Per Month
become the de-facto
gateway to all
40% of Online Ad Spending
information online.
91% Internet Usage
1.2 Billion in SEO Spending
SEO FOR AGENCIES www.ecordia.com

Search & the Sales Funnel
Source Eric Picard, August 2008
SEO FOR AGENCIES www.ecordia.com

What Makes SERPs Surge
SEO FOR AGENCIES www.ecordia.com

Search Options for Agencies
SEO FOR AGENCIES www.ecordia.com

SEO FOR AGENCIES www.ecordia.com

Lead Maverick & the Sales Funnel
Source Eric Picard, August 2008
SEO FOR AGENCIES www.ecordia.com

Lead Maverick & the Sales Funnel
Stage Write SEO Content…
Category Awareness …about the category.
Brand Awareness …for an extra SERP in the search mix.
Brand Consideration …to create lists of competitors and highlight differences.
Brand Preference …about the brand of the company; include reviews.
Purchase Intent …about where or how to buy or discounts available.
Purchase …on ways to purchase or where to purchase.
Customer Retention …promotions for current customers.
Customer Advocacy …about user groups, member clubs, how to get involved.
SEO FOR AGENCIES www.ecordia.com

Revenue Generation Opportunities
Recurring Contractual Terms Agency Control
 3 to 12 month terms  Private Pricing
 Strategy & Analysis  Exclusive Access
 Design  Comprehensive Support
 Copywriting  Real-time Reporting
SEO FOR AGENCIES www.ecordia.com

SEO FOR AGENCIES www.ecordia.com