Search Engine Marketing - Optimizing Your Company Profile for Search

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SEARCH ENGINE MARKETINGBuilding your organizational profile on search enginesPresented by Sean Jackson – CEO of Ecordia-formerly Lead MaverickSearch optimization can be challenging for everyone. With so many technical and content issues any organization that elects to optimize its presence on search engines is faced with numerous barriers.In this presentation, Sean Jackson, CEO of Eccordia (www.ecordia.com), provides a simple way to focus on the single most important part of SEO (Search Engine Optimization) by providing insight in to the creation of great content.This presentation, made at the District 10 AAF Conference, is designed for the SEO novice who seeks ways to minimize the technical and focus on the substantive.

In this example Sean Jackson shows how the search results for the “AAF in Texas” does not provide an accurate picture of the organization. The second and third listings having nothing to do with the AAF in Texas, indicating that many sites in the District 10 of AAF do a poor job in promoting their AAF Affiliation.

Search engines generally gather information for its search index from four primary sources, including websites, directory sites, blogs, and news release sites.

Search engines have become the de-facto gateway to all information online with more than 7 billion searches conducted per month, 64% of businesses using a search engine for research and 91% of internet users using a search engine.

Many people use a search engine to find your organization, even if they don't \"know your organization.” Primarily they look for events, educational information, profiles of people/businesses, and news about your industry, solution or organization.

BUILD YOUR SEARCH PROFILE

There are three rules to consider in creating information for search engines.The first rule is to give search engines great content that is unique, frequently updated, can be trusted, and is relevant.

Rule #2Any content created for search engines should be FOCUSED on one thought. Make sure it includes industry terms, common phrases, is specific to an industry, and local to your market.

Rule #3Once the content is created, make sure it includes clear calls to action. The interface should have less clutter with all calls to action obvious. The design and layout of the content should be simple and quickly digestible by the reader.

This screen shot is an example of a search result for “SEO Consultants In Dallas.” As you see in this shot, sample content in Ecordia’s Lead Maverick system is included in results 3 and 4 of page 1.

This screen shot shows the landing page from the selection in Slide 10 and illustrates the concept of simple design with clear calls to action.

THE “SECRET FORMULA”

Creating websites with rich content does not need to be hard. aggregate or create press releases for the industrycreate lists of companies or other resources for the industryidentify and link to bloggers within your industryincorporate RSS feeds into your site

As the screen shot shows, by following a few elements of the secret formula listed in Slide 13, any organization can rank well in search results -- just like the Dallas Ad League website .(search term: dallas advertising; www.dallasadleague.org is number two on page one)

Sean JacksonCreator/CEO, Ecordia-formerly Lead Maverick972-704-4104 xt. 101www.ecordia.cominfo@ecordia.com

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Search Engine Marketing - Optimizing Your Company Profile for Search - Presentation Transcript

Building your organizational profile on search engines. Presented by Sean Jackson – CEO of Ecordia
Information Collection 2008 7 billion Searches Per Month Search engines have become the de-facto gateway to all 64% of Business Research information online. 91% Internet Usage
Search Matters Events Every day your audience is SEARCHING for you… News Your Education …even if they don’t Audience “know” you. Profiles
#1 Rule -Content Matters Unique Search engines WANT good content, so…. Frequent Give them what Trusted they want! Relevant
#2 Rule - Focus Industry Terms All content should be focused on one Common Phrases theme/idea/thought! Industry Specific Local
#3 Rule – Easy to Act On Low Design Clear calls to action Obvious without the noise! Simple Quick
Example
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Building your organizational profile on search engines. Presented by Sean Jackson – CEO of Ecordia