LeadLife Solutions Combining Lead Management Expertise & Marketing Automation Technology to Increase Sales Opportunities Brawn + Brains Marketing Automation Technology Powered by Experts
What is Lead Management? Email, Adwords, Banners, Webinars, Offline Events Sales Lead Management provides a flow between marketing and sales so that your company can maximize revenue by increasing the number of sales ready leads. Marketing Automation Technology allows marketers to automatically track, score, prioritize and nurture leads. Lead Nurturing is staying top of mind with relevant email content. Once prospects are ready to buy, your company’s expertise will be top of mind. Inquires/Suspects Conversions Sales Ready Lea ds Qualified Opportunities Closed Sales Sales Nurture Nurture Marketing
What is Lead Management?
One component of a lead management program is the software. Marketing Automation technology helps automate the tracking, scoring and nurturing of prospects.
Develop a lead management process to align your sales and marketing teams. Define a common “sales ready lead” criteria for the best quality leads.
Segment your leads and/or set up lead scoring criteria to better qualify sales opportunities. Send qualified lead data to sales teams in real time using sales rep alerts.
Build automated nurturing campaigns with targeted content that drives your prospects through the sales cycle.
Integrate with your CRM system to flow leads to sales and track campaign performance/ROI.
Spreadsheets / CRM Database Generate & Qualify Leads?? Basic Lead Management Process Banner ads Events Website Email Existing Lists
Existing legacy lead management process
For every 100 raw leads, only 4 to 7 are ready to buy.
Sales teams are spending 20% of their time generating leads, not selling.
80% of leads that are generated by marketing are not followed up with.
New lead management process combined with technology
Best-in-class companies using marketing automation experience a 107% better lead conversion rate.
44% of marketing automation users said that a lack of defined lead management process was their main obstacle to success.
416% increase in closed deals
$570,000 in more revenue (based on an average selling price of $150,000)