Marketing Expertise At Your
Fingertips
Lead Scoring Best Practices

LeadLife Solutions
www.leadlife.com
LeadLife has incorporated “best practices”
 throughout its software that allows B2B
  marketers to automatically track, sc...
Embedded Best Practices

Best practice guidance and insights in LeadLife are intuitive,
  corresponding to the user’s acti...
With this knowledge enhancement,
marketers can more easily apply marketing
 automation to their businesses, quickly
    dr...
From the Marketing Experts

It’s like having your own marketing automation expert
working along side you while creating yo...
Lead Scoring Best Practices

Learn some best practices on lead scoring from the
marketing automation experts at LeadLife…
...
Lead Scoring Best Practices
   Setup basic scoring rules to identify leads as they start to interact:
      Score based on...
More Best Practices

LeadLife also has the following best practices embedded
throughout its software…

• Drip Marketing
• ...
Connect with LeadLife
Want to Learn More?



LeadLife with embedded best practices is
    available now to new and existing
                cust...
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Best Practices: Lead Scoring

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LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!

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Best Practices: Lead Scoring

  1. 1. Marketing Expertise At Your Fingertips Lead Scoring Best Practices LeadLife Solutions www.leadlife.com
  2. 2. LeadLife has incorporated “best practices” throughout its software that allows B2B marketers to automatically track, score, prioritize and nurture leads.
  3. 3. Embedded Best Practices Best practice guidance and insights in LeadLife are intuitive, corresponding to the user’s activity within the product. Best Practices
  4. 4. With this knowledge enhancement, marketers can more easily apply marketing automation to their businesses, quickly driving near-term value and ROI.
  5. 5. From the Marketing Experts It’s like having your own marketing automation expert working along side you while creating your campaigns! Get help specifically with what you are working on.
  6. 6. Lead Scoring Best Practices Learn some best practices on lead scoring from the marketing automation experts at LeadLife… Make sure your definition of a “sales ready” lead works for both marketing and sales. Start simple and then grow your scoring Reminders as you verify the results (what score is giving you “sales ready” leads). Think through what interactions and demographics you want to score and which you don't. Develop a “sales ready” scoring model based on your target prospect profile. Your scoring model might encompass: company size, industry, title, downloads, events attended, etc.
  7. 7. Lead Scoring Best Practices Setup basic scoring rules to identify leads as they start to interact: Score based on behavior that means something as defined by marketing and sales – if you don’t know, give a point for each page and/or asset then measure for value. Score based on the lead’s title, industry, etc. that you are collecting but understand many people won’t tell you the truth when filling in forms. Keep scoring simple – not too many rules or points initially. Your company’s specific scoring scheme will vary depending on your needs and processes. A very basic scoring scheme might look like this: ** Do not expect to get it right the first time. It’s a process, so remain flexible to adjust based on experiences.
  8. 8. More Best Practices LeadLife also has the following best practices embedded throughout its software… • Drip Marketing • E-Newsletter Campaigns • Landing Pages • Lead Segmentation • List Importing • Measuring and Tracking Marketing ROI • And more…
  9. 9. Connect with LeadLife
  10. 10. Want to Learn More? LeadLife with embedded best practices is available now to new and existing customers! To request a Product Demo from LeadLife visit www.leadlife.com, email sales@leadlife.com or call 1-800-680-6292

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