Best Practices: Lead Nurturing


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LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!

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Best Practices: Lead Nurturing

  1. 1. Marketing Expertise At Your Fingertips Lead Nurturing Best Practices LeadLife Solutions
  2. 2. <ul><li>LeadLife has incorporated “best practices” </li></ul><ul><li>throughout its software that allows B2B marketers to automatically track, score, prioritize and nurture leads. </li></ul>
  3. 3. Embedded Best Practices Best practice guidance and insights in LeadLife are intuitive, corresponding to the user’s activity within the product. Best Practices
  4. 4. <ul><li>With this knowledge enhancement, </li></ul><ul><li>marketers can more easily apply marketing </li></ul><ul><li>automation to their businesses, quickly </li></ul><ul><li>driving near-term value and ROI. </li></ul>
  5. 5. From the Marketing Experts It’s like having your own marketing automation expert working along side you while creating your campaigns! Get help specifically with what you are working on.
  6. 6. Lead Scoring Best Practices <ul><li>Track all interactions and get better conversions by creating specific landing pages based on specific interest. Avoid using home pages or all-inclusive, multipurpose landing pages. </li></ul><ul><li>Track all responses, not just opens and links clicked, but what pages your leads go to after they click, how long they spend on different pages, what they download or what they view. </li></ul><ul><li>The definition of a lead could include some of the following: company size, industry, geographic location, yearly revenue, job function, title, authority level, stage in the buy cycle, timeframe, budget, what they downloaded, etc. </li></ul><ul><li>Be sure to keep the communication to your prospects useful, and unique, not only promotional oriented. </li></ul>Learn some best practices on lead nurturing from the marketing automation experts at LeadLife… Reminders
  7. 7. Lead Scoring Best Practices <ul><li>Outline an effective lead nurturing schema. </li></ul><ul><ul><li>Note: Your specific plan will might be different based on your sales cycle. </li></ul></ul><ul><ul><li>A basic nurturing schema might look like: Touch 1 - Day 1: Thank you email for downloading a whitepaper Touch 2 - Day 3: Introductory phone call and follow-up email Touch 3 - Day 10: Email another whitepaper of interest Touch 4 - Day 20: Email an industry article of interest Touch 5 - Day 30: Email links to a recent Webinar download Touch 6 - Day 40: Email recent industry analyst report Touch 7 - Day 50: Personal invitation to attend an upcoming seminar Touch 8 - Day 60: Send your monthly e-newsletter Touch 9 - Day 70: Mail customer case study Touch 10 - Day 80: Send an email to &quot;touch base&quot; Touch 11 - Day 90: Email a recent customer win article Touch 12 - Day 110: Prospect calls or responses back to your email Now you have a qualified lead! </li></ul></ul>
  8. 8. More Best Practices <ul><li>LeadLife also has the following best practices embedded throughout its software… </li></ul><ul><li>Lead Scoring </li></ul><ul><li>E-Newsletter Campaigns </li></ul><ul><li>Landing Pages </li></ul><ul><li>Lead Segmentation </li></ul><ul><li>List Importing </li></ul><ul><li>Measuring and Tracking Marketing ROI </li></ul><ul><li>And more… </li></ul>
  9. 9. Connect with LeadLife
  10. 10. <ul><li>LeadLife with embedded best practices is available now to new and existing customers! </li></ul>Want to Learn More? To request a Product Demo from LeadLife visit , email [email_address] or call 1-800-680-6292