Best Practices: Landing Pages


Published on

LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Best Practices: Landing Pages

  1. 1. Marketing Expertise At Your Fingertips Landing Page Best Practices LeadLife Solutions
  2. 2. <ul><li>LeadLife has incorporated “best practices” </li></ul><ul><li>throughout its software that allows B2B marketers to automatically track, score, prioritize and nurture leads. </li></ul>
  3. 3. Embedded Best Practices Best practice guidance and insights in LeadLife are intuitive, corresponding to the user’s activity within the product. Best Practices
  4. 4. <ul><li>With this knowledge enhancement, </li></ul><ul><li>marketers can more easily apply marketing </li></ul><ul><li>automation to their businesses, quickly </li></ul><ul><li>driving near-term value and ROI. </li></ul>
  5. 5. From the Marketing Experts It’s like having your own marketing automation expert working along side you while creating your campaigns! Get help specifically with what you are working on.
  6. 6. Lead Scoring Best Practices <ul><li>Include one distinct landing page dedicated to each of your marketing campaigns. </li></ul><ul><li>On average, it takes a person 7 seconds to size up your landing page to decide whether they are interested or not in your offer. </li></ul><ul><li>Let your audience know what you do by the first glance of your page. </li></ul><ul><li>Know your target audience and craft your page’s content to appeal to that particular audience.  </li></ul><ul><li>Let them know why you are different from your competitors. </li></ul><ul><li>Use bullet points to break up your content. </li></ul>Learn some best practices on lead nurturing from the marketing automation experts at LeadLife… Reminders
  7. 7. Lead Scoring Best Practices <ul><li>Be clear in your value proposition. Tell your audience exactly what you want them to know and precisely what it is that you’re going to give them in exchange. </li></ul><ul><li>Your copy should be short and to the point, not sales like, but educational. </li></ul><ul><li>Important: Keep your form short and don’t ask a lot of questions up front. </li></ul><ul><li>Include only one call to action and be clear in your message. </li></ul><ul><li>Test, test, test your landing pages. </li></ul><ul><li>Complement your images to your content, don’t distract visitors away from your main message or call to action (i.e. a cover shot of the whitepaper being offered). </li></ul>
  8. 8. More Best Practices <ul><li>LeadLife also has the following best practices embedded throughout its software… </li></ul><ul><li>Lead Scoring </li></ul><ul><li>E-Newsletter Campaigns </li></ul><ul><li>Drip Marketing </li></ul><ul><li>Lead Segmentation </li></ul><ul><li>List Importing </li></ul><ul><li>Measuring and Tracking Marketing ROI </li></ul><ul><li>And more… </li></ul>
  9. 9. Connect with LeadLife
  10. 10. <ul><li>LeadLife with embedded best practices is available now to new and existing customers! </li></ul>Want to Learn More? To request a Product Demo from LeadLife visit , email [email_address] or call 1-800-680-6292
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.