Best Practices: Landing Pages
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Best Practices: Landing Pages

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LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing......

LeadLife has incorporated “best practices” throughout its software functionality that allows B2B marketers to automatically track, score, prioritize and nurture leads. It’s like having a marketing automation expert by your side, helping you turn prospects into sales-ready buyers!

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  • 1. Marketing Expertise At Your Fingertips Landing Page Best Practices LeadLife Solutions www.leadlife.com
  • 2.
    • LeadLife has incorporated “best practices”
    • throughout its software that allows B2B marketers to automatically track, score, prioritize and nurture leads.
  • 3. Embedded Best Practices Best practice guidance and insights in LeadLife are intuitive, corresponding to the user’s activity within the product. Best Practices
  • 4.
    • With this knowledge enhancement,
    • marketers can more easily apply marketing
    • automation to their businesses, quickly
    • driving near-term value and ROI.
  • 5. From the Marketing Experts It’s like having your own marketing automation expert working along side you while creating your campaigns! Get help specifically with what you are working on.
  • 6. Lead Scoring Best Practices
    • Include one distinct landing page dedicated to each of your marketing campaigns.
    • On average, it takes a person 7 seconds to size up your landing page to decide whether they are interested or not in your offer.
    • Let your audience know what you do by the first glance of your page.
    • Know your target audience and craft your page’s content to appeal to that particular audience. 
    • Let them know why you are different from your competitors.
    • Use bullet points to break up your content.
    Learn some best practices on lead nurturing from the marketing automation experts at LeadLife… Reminders
  • 7. Lead Scoring Best Practices
    • Be clear in your value proposition. Tell your audience exactly what you want them to know and precisely what it is that you’re going to give them in exchange.
    • Your copy should be short and to the point, not sales like, but educational.
    • Important: Keep your form short and don’t ask a lot of questions up front.
    • Include only one call to action and be clear in your message.
    • Test, test, test your landing pages.
    • Complement your images to your content, don’t distract visitors away from your main message or call to action (i.e. a cover shot of the whitepaper being offered).
  • 8. More Best Practices
    • LeadLife also has the following best practices embedded throughout its software…
    • Lead Scoring
    • E-Newsletter Campaigns
    • Drip Marketing
    • Lead Segmentation
    • List Importing
    • Measuring and Tracking Marketing ROI
    • And more…
  • 9. Connect with LeadLife
  • 10.
    • LeadLife with embedded best practices is available now to new and existing customers!
    Want to Learn More? To request a Product Demo from LeadLife visit www.leadlife.com , email [email_address] or call 1-800-680-6292