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Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
Miami Dade County Public Schools, 10-3-13
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Miami Dade County Public Schools, 10-3-13

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Dr. Joe Mazza, Keynote …

Dr. Joe Mazza, Keynote
Miami-Dade County Public Schools, Office of Community Engagement
How can teachers, parents, leaders leverage social media to meet families where they are while building a collaborative & transparent learning community.
leadlearner.com

Published in: Education, Technology, Business
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  • Every population is different, but we know that 80% are on the Internet, on mobile phones
  • Too many to choose from. Less is best.
  • Reference Epstein Book at this time
  • Transcript

    • 1. GET CONNECTED Miami-Dade County Public Schools October 3, 2013 Dr. Joe Mazza Sharing your learning? Use #MDCPS13 1
    • 2. #PARENTCAMP Sat, 11/2/13 2
    • 3. Resource Links for Today’s Session • TodaysMeet Backchannel link: www.todaysmeet.com/MDCPS13 • Knapp Elementary Family Engagement Wiki • On Twitter? Use #MDCPS13 to share your learning today • Leadlearner.com • Following today’s sessions, visit slideshare.net (search MDCPS13) and you will find all slides & links. 3
    • 4. My work Lead Learner at @KnappElementary “Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013 Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, eFACE Today, LeadLearner.com National IEL Consultant PennGSE Innovation Coach Weekly #PTchat Moderator on Twitter #PTchat Radio Host (iTunes) 4
    • 5. Connecting Schools in a Digital Age #MDCPS13 5
    • 6. 6
    • 7. Commodore 64 kid #MDCPS13 7
    • 8. #MDCPS13 8
    • 9. Hubbard Woods School (K-4) Winnetka, Illinois Supporting Post: 3 investment good leaders make in creating other leaders #MDCPS13 9
    • 10. 10
    • 11. 11
    • 12. Community-building through technology WGST - Hubbard Woods Supporting Publication: Methods That Matter II #MDCPS13 12
    • 13. COMMUNITY - BUILDING Collaborative Transparent Relationship-driven Builds trust Implemented with (not to) Partnership and shared #MDCPS13 13
    • 14. Collaborate by default Shared problem Shared action plan Shared research Shared actions Shared next steps Shared parents’ perspectives #MDCPS13 14
    • 15. #MDCPS13 If we’re serious about collaborating we’re using collaborative tools by default. 15
    • 16. Image credit: http://www.secularstudents.org Family engagement insanity = continuing to expect parents to come to us... #MDCPS13 16
    • 17. Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships 460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011) Supporting Post - Case for eFACE #MDCPS13 17
    • 18. Where to begin? 18
    • 19. Invest in Communication Without Technology Beyond the Bakesale (2007) - Four Core Beliefs #MDCPS13 19
    • 20. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #MDCPS13 20
    • 21. Welcome. Honor. Respect. #MDCPS13 21
    • 22. Get Connected ...See through the lens of those already using these tools #MDCPS13 22
    • 23. Joined Twitter Summer 2011 as @Joe_Mazza Began following 10 @NMHS_Principal @LarryFerlazzo @ShellTerrell @Edutopia @GCouros @Cybraryman1 @TomWhitby @ChrisLehmann @webclassroom @l_hilt Image credit: coroflot.com Supporting Post - Parents’ Guide to Twitter 23
    • 24. Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark. #MDCPS13 24
    • 25. Family engagement Technology integration Collaborative transparency #MDCPS13 25
    • 26. #MDCPS13 Weekly Hashtag Chats 26
    • 27. 27
    • 28. #PTchat (Parent-Teacher Chats) Wednesdays at 9PM EDT 28
    • 29. #MDCPS13 Meets virtually every Monday night at 9PM CST Supporting Post: The origin of #ohedchat by Jeremy Evans 29
    • 30. Recent #OHEDCHAT Conversations ■ RtI/IAT ■ Content Area Literacy ■ Students Creating Textbooks & Digital Literacy ■ Ten Trending Topics ■ Educational Leadership ■ Project Based Learning (PBL) ■ Standards-Based Grading ■ Professional Development, Part I & II #MDCPS13 30
    • 31. What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships? #MDCPS13 31
    • 32. #MDCPS13 March 2011: Is there any research out there re: the use of social media to connect home & school? 32
    • 33. Dissertation Debrief Use of Social Media Tools By School Principals to Communicate Between Home & School Joe Mazza, University of Pennsylvania #MDCPS13 33
    • 34. Qualitative Case Study Analysis -> 3 Principals -> 3 Parent leadership groups -> Actual social media evidence What works? What doesn’t? Next steps? #MDCPS13 34
    • 35. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #MDCPS13 35
    • 36. eFACE electronic Family And Community Engagement voicemail Email fax machine P.A. system 460,000 per day (Pew Internet Survey) #MDCPS13 36
    • 37. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #MDCPS13 37
    • 38. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #MDCPS13 38
    • 39. Family Engagement Core Values 1) All parents have dreams for their children and want the best for them. 2) All parents have the capacity to support their children's learning. 3) Parents and school staff should be equal partners. 4) The responsibility for building partnerships between school and home rests primarily with school staff, especially school leaders. (Henderson & Mapp, 2007) Image credit: http://www.howstuffworks.com #MDCPS13 39
    • 40. Using Social Media: Research Questions •What communication benefits are being experienced? •What communication challenges are being experienced? •What does the actual social media evidence found publicly online suggest? #MDCPS13 40
    • 41. Methodology Convenience Sample Qualitative Case Study Analysis 3 Principals 3 Parent focus groups 3 Sets of social media artifacts #MDCPS13 41
    • 42. Findings School principals are responsible Limited leadership preparation for using social media tools Tools offer two-way communication by default Tools offer direct and immediate access to principal Educational “branding” occurs #MDCPS13 42
    • 43. Findings (cont.) Learning community can communicate in the same conversation without being in the same room A true depth of how many parents utilized social media tools to support teaching and learning is unclear One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied. #MDCPS13 43
    • 44. Findings (cont.) Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school. Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them. #MDCPS13 44
    • 45. Implications for Practice It’s not about the technology Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. How school and parent leaders can go about entering the world of social media to engage families and the community. #MDCPS13 45
    • 46. It’s not about the tools, but the relationships “Technology should be like oxygen; ubiquitous, necessary, and invisible.” @ChrisLehmann #MDCPS13 46
    • 47. Implications for Practice (cont.) Training Need for University and school-based professional development for school leaders on school, family and community partnerships. Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools #MDCPS13 47
    • 48. Implications for Practice (cont.) One Size Does Not Fit All Access, home use and training needs should be identified consistently; Per district, per school, per class. Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.” #MDCPS13 48
    • 49. Making Connections: Engaging Families With Social Media Tools Joe Mazza leadlearner.com #PARENTCAMP Sat, 11/2/13 49
    • 50. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2008) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts A “MENU” of communications grown over time Google Voice/Text line 50
    • 51. How Do You Know What YOUR Parents Are Using For Work & Home? #MDCPS13 51
    • 52. ASK THEM in multiple ways Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #MDCPS13 52
    • 53. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #MDCPS13 53
    • 54. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #MDCPS13 54
    • 55. Welcoming-Honoring-Respecting Main Lobby Components • Welcoming front office staff • Clocks relating to timezones of our families • Parent Resource Center • Parent Computer Kiosk • Signage in top 5 languages • Student work • Sitting Area • Principal’s Office #MDCPS13 55
    • 56. How do liability concerns impact family engagement? December 21, 2012 Winter Sing-A-Long Gym Capacity: 626 #MDCPS13 56
    • 57. Face to face two-way communication - A foundation or “home button” for home- school partnerships Image credit: inspiredmamadesigns.blogspot.com Supporting Post: Leadership “Home Button” #MDCPS13 57
    • 58. Getting Started With Social Media Checklist 1. Identify and invest in family engagement core values. 2. Become a connected educator. 3. Understand the distinct communication needs of your school families. 4. Understand the parameters. 5. Share decision-making. 6. Build capacity. 7. Technology is not the answer to solving conflict. 8. Introduce new tools. 9. Offer a menu of offerings. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #MDCPS13 58
    • 59. Shared eFACE Efforts Implemented @KnappElementary #MDCPS13 59
    • 60. Supporting Post - Home & School 2.0 Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings anymeeting.com 60
    • 61. “Meet Families Where They Are” What does that mean for your school? 61
    • 62. Plant the seeds. Provide ongoing training for parents & teachers. Overlay Tool: Twitterfall 62
    • 63. Supporting Post - 12 Reasons to Get your School Tweeting 63
    • 64. “@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!” dinner table Tell me about this book you published. Supporting Post - 5 Ways Being Connected Helps My Students 64
    • 65. Supporting Post: #EdCamp Comes to @KnappElementary #EdCamp style PD comes to @KnappElementary 65
    • 66. November 2, 2013 2013 Keynote Dr. Adam Berman 2012 Keynote Melissa Bilash (@MomCongressPA) Follow-up Post on ParentCamp via Edutopia 66
    • 67. 67
    • 68. 68
    • 69. 69
    • 70. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2007) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts Offer A “Menu” of Communications (Restaurant-Style) Google Voice/Text line 70
    • 71. How will you communicate this to families? #MDCPS13 71
    • 72. “Menu” of Communications Face to Face Phone Send a note Zippslip Skype E-mail Google Text Twitter Knapp App (Apple/Android) Edmodo Home & School 2.0 Mtg H&S Facebook Page Supporting Post - “I’m Overwhelmed with all the technology here.” [Back to School Night Slide] 72
    • 73. Supporting Post - Evolution of Lead Learner by George Couros 73
    • 74. pennfinn13.wordpress.com facebook.com/pennfinn13 Inside Finland’s Education System 3/23/13 - 3/30/13 TEACHERS - ADMIN - PARENTS - STUDENTS Connected Learning Community 74
    • 75. Family Engagement Wiki knappwiki.wikispaces.com Parent Perspectives Image credit: akademifantasia.org What Do Knapp Parents have to say about eFACE efforts? (Video Link) 75
    • 76. (12-13 family/staff bumper sticker) @Joe_Mazza - leadlearner.com Lead Learner @KnappElementary Using Social Media to Maximize Family And Community Engagement 76

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