21st CCLC Hartford, 10 4-13

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Dr. Mazza's presentation includes:
Overview of family & community engagement priorities
Educators as relationship builders
High & low tech ways of "meeting families where they are"
Social media strategies for beginners
Concrete ideas on how schools, leaders, parents and bf/after acre providers can leverage these tools to build string partnerships between home & school.

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21st CCLC Hartford, 10 4-13

  1. 1. 21st CCLC Networking Meeting Hartford, CT Using Social Media to Connect Our Learning Communities October 4, 2013 Dr. Joe Mazza 1
  2. 2. Resource Links for Today’s Session • TodaysMeet Backchannel link: www.todaysmeet.com/21stCCLC • Knapp Elementary Family Engagement Wiki • On Twitter? Use #21stCCLC to share your learning today • Leadlearner.com • Following today’s sessions, visit slideshare.net/leadlearner (or search 21stCCLC) and you will find all slides & links. 2
  3. 3. My work Lead Learner at @KnappElementary “Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013 Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, eFACE Today, LeadLearner.com National IEL Consultant PennGSE Innovation Coach Weekly #PTchat Moderator on Twitter #PTchat Radio Host (iTunes) 3
  4. 4. Connecting Schools in a Digital Age #21stCCLC 4
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  6. 6. Commodore 64 kid #21stCCLC 6
  7. 7. #21stCCLC 7
  8. 8. Hubbard Woods School (K-4) Winnetka, Illinois Supporting Post: 3 investment good leaders make in creating other leaders #21stCCLC 8
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  11. 11. Community-building through technology WGST - Hubbard Woods Supporting Publication: Methods That Matter II #21stCCLC 11
  12. 12. COMMUNITY - BUILDING Collaborative Transparent Relationship-driven Builds trust Implemented with (not to) Partnership and shared #21stCCLC 12
  13. 13. Collaborate by default Shared problem Shared action plan Shared research Shared actions Shared next steps Shared parents’ perspectives #21stCCLC 13
  14. 14. #21stCCLC If we’re serious about collaborating we’re using collaborative tools by default. 14
  15. 15. Image credit: http://www.secularstudents.org Family engagement insanity = continuing to expect parents to come to us... #21stCCLC 15
  16. 16. Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships 460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011) Supporting Post - Case for eFACE #21stCCLC 16
  17. 17. Where to begin? 17
  18. 18. Invest in Communication Without Technology Beyond the Bakesale (2007) - Four Core Beliefs #21stCCLC 18
  19. 19. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #21stCCLC 19
  20. 20. Welcome. Honor. Respect. #21stCCLC 20
  21. 21. Get Connected ...See through the lens of those already using these tools #21stCCLC 21
  22. 22. Joined Twitter Summer 2011 as @Joe_Mazza Began following 10 @NMHS_Principal @LarryFerlazzo @ShellTerrell @Edutopia @GCouros @Cybraryman1 @TomWhitby @ChrisLehmann @webclassroom @l_hilt Image credit: coroflot.com Supporting Post - Parents’ Guide to Twitter 22
  23. 23. Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark. #21stCCLC 23
  24. 24. Family engagement Technology integration Collaborative transparency #21stCCLC 24
  25. 25. #21stCCLC Weekly Hashtag Chats 25
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  27. 27. #PTchat (Parent-Teacher Chats) Wednesdays at 9PM EDT 27
  28. 28. #21stCCLC Meets virtually every Monday night at 9PM CST Supporting Post: The origin of #ohedchat by Jeremy Evans 28
  29. 29. Recent #OHEDCHAT Conversations ■ RtI/IAT ■ Content Area Literacy ■ Students Creating Textbooks & Digital Literacy ■ Ten Trending Topics ■ Educational Leadership ■ Project Based Learning (PBL) ■ Standards-Based Grading ■ Professional Development, Part I & II #21stCCLC 29
  30. 30. What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships? #21stCCLC 30
  31. 31. #21stCCLC March 2011: Is there any research out there re: the use of social media to connect home & school? 31
  32. 32. Dissertation Debrief Use of Social Media Tools By School Principals to Communicate Between Home & School Joe Mazza, University of Pennsylvania #21stCCLC 32
  33. 33. Qualitative Case Study Analysis -> 3 Principals -> 3 Parent leadership groups -> Actual social media evidence What works? What doesn’t? Next steps? #21stCCLC 33
  34. 34. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #21stCCLC 34
  35. 35. eFACE electronic Family And Community Engagement voicemail Email fax machine P.A. system 460,000 per day (Pew Internet Survey) #21stCCLC 35
  36. 36. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #21stCCLC 36
  37. 37. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #21stCCLC 37
  38. 38. Family Engagement Core Values 1) All parents have dreams for their children and want the best for them. 2) All parents have the capacity to support their children's learning. 3) Parents and school staff should be equal partners. 4) The responsibility for building partnerships between school and home rests primarily with school staff, especially school leaders. (Henderson & Mapp, 2007) Image credit: http://www.howstuffworks.com #21stCCLC 38
  39. 39. Using Social Media: Research Questions •What communication benefits are being experienced? •What communication challenges are being experienced? •What does the actual social media evidence found publicly online suggest? #21stCCLC 39
  40. 40. Methodology Convenience Sample Qualitative Case Study Analysis 3 Principals 3 Parent focus groups 3 Sets of social media artifacts #21stCCLC 40
  41. 41. Findings School principals are responsible Limited leadership preparation for using social media tools Tools offer two-way communication by default Tools offer direct and immediate access to principal Educational “branding” occurs #21stCCLC 41
  42. 42. Findings (cont.) Learning community can communicate in the same conversation without being in the same room A true depth of how many parents utilized social media tools to support teaching and learning is unclear One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied. #21stCCLC 42
  43. 43. Findings (cont.) Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school. Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them. #21stCCLC 43
  44. 44. Implications for Practice It’s not about the technology Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. How school and parent leaders can go about entering the world of social media to engage families and the community. #21stCCLC 44
  45. 45. It’s not about the tools, but the relationships “Technology should be like oxygen; ubiquitous, necessary, and invisible.” @ChrisLehmann #21stCCLC 45
  46. 46. Implications for Practice (cont.) Training Need for University and school-based professional development for school leaders on school, family and community partnerships. Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools #21stCCLC 46
  47. 47. Implications for Practice (cont.) One Size Does Not Fit All Access, home use and training needs should be identified consistently; Per district, per school, per class. Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.” #21stCCLC 47
  48. 48. Making Connections: Engaging Families With Social Media Tools Joe Mazza leadlearner.com #PARENTCAMP Sat, 11/2/13 48
  49. 49. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2008) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts A “MENU” of communications grown over time Google Voice/Text line Home & School Facebook 49
  50. 50. How Do You Know What YOUR Parents Are Using For Work & Home? #21stCCLC 50
  51. 51. ASK THEM in multiple ways Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC 51
  52. 52. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #21stCCLC 52
  53. 53. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC 53
  54. 54. Welcoming-Honoring-Respecting Main Lobby Components • Welcoming front office staff • Clocks relating to timezones of our families • Parent Resource Center • Parent Computer Kiosk • Signage in top 5 languages • Student work • Sitting Area • Principal’s Office #21stCCLC 54
  55. 55. How do liability concerns impact family engagement? December 21, 2012 Winter Sing-A-Long Gym Capacity: 626 #21stCCLC 55
  56. 56. Face to face two-way communication - A foundation or “home button” for home- school partnerships Image credit: inspiredmamadesigns.blogspot.com Supporting Post: Leadership “Home Button” #21stCCLC 56
  57. 57. Getting Started With Social Media Checklist 1. Identify and invest in family engagement core values. 2. Become a connected educator. 3. Understand the distinct communication needs of your school families. 4. Understand the parameters. 5. Share decision-making. 6. Build capacity. 7. Technology is not the answer to solving conflict. 8. Introduce new tools. 9. Offer a menu of offerings. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC 57
  58. 58. Shared eFACE Efforts Implemented @KnappElementary #21stCCLC 58
  59. 59. Supporting Post - Home & School 2.0 Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings anymeeting.com 59
  60. 60. “Meet Families Where They Are” What does that mean for your school? 60
  61. 61. Plant the seeds. Provide ongoing training for parents & teachers. Overlay Tool: Twitterfall 61
  62. 62. Supporting Post - 12 Reasons to Get your School Tweeting 62
  63. 63. “@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!” dinner table Tell me about this book you published. Supporting Post - 5 Ways Being Connected Helps My Students 63
  64. 64. Supporting Post: #EdCamp Comes to @KnappElementary #EdCamp style PD comes to @KnappElementary 64
  65. 65. November 2, 2013 2013 Keynote Dr. Adam Berman 2012 Keynote Melissa Bilash (@MomCongressPA) Follow-up Post on ParentCamp via Edutopia 65
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  67. 67. 67
  68. 68. Six Ideas to Bridge School & After Care • Edmodo • Facebook • Biblionasium • Remind101 • Mobile Apps • Kidblogs Session 1: 11:30-11:40 Session 2: 11:40-11:50 Session 3: 11:40-11:50 Share Out at 12! 68
  69. 69. 1 69
  70. 70. 2 70
  71. 71. 3 71
  72. 72. 4 72
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  75. 75. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2007) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts Offer A “Menu” of Communications (Restaurant-Style) Google Voice/Text line 75
  76. 76. How will you communicate this to families? #21stCCLC 76
  77. 77. “Menu” of Communications Face to Face Phone Send a note Zippslip Skype E-mail Google Text Twitter Knapp App (Apple/Android) Edmodo Home & School 2.0 Mtg H&S Facebook Page Supporting Post - “I’m Overwhelmed with all the technology here.” [Back to School Night Slide] 77
  78. 78. Supporting Post - Evolution of Lead Learner by George Couros 78
  79. 79. pennfinn13.wordpress.com facebook.com/pennfinn13 Inside Finland’s Education System 3/23/13 - 3/30/13 TEACHERS - ADMIN - PARENTS - STUDENTS Connected Learning Community 79
  80. 80. Family Engagement Wiki knappwiki.wikispaces.com Parent Perspectives Image credit: akademifantasia.org What Do Knapp Parents have to say about eFACE efforts? (Video Link) 80
  81. 81. (12-13 family/staff bumper sticker) @Joe_Mazza - leadlearner.com Lead Learner @KnappElementary Using Social Media to Maximize Family And Community Engagement 81

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