Dr. Seuss’s Book of Nonsense for Marketers

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“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living. It's a way of looking at life through the wrong end of a telescope, which is what I do, and that enables you to laugh at life's realities.” Dr. Seuss

That, as marketers, we thought, would be an apt way to end the year – separate the sense from the nonsense. Dr. Seuss would probably chide us for taking everything he said so seriously. But we would like to think that he would approve of our tongue-firmly-in-cheek approach to marketing!

Published in: Business, News & Politics

Dr. Seuss’s Book of Nonsense for Marketers

  1. 2011 YEAR BOOK COLLECTORS SPECIAL DR. SEUSS’S BOOK OFNONSENSE FOR MARKETERS
  2. “I know it is wet and the sun RECESSION is not sunny...” ECONOMY REVENUES PROFITS
  3. “Im sorry to say so Avg. indication of 45%But, sadly its true 44% challengesThat bang-ups and hang- upsCan happen to you.” 39% 2009 2010 2011 B2B marketers’ growing challenges • Lead quality • Lead volume • Lengthening sales cycles... Source: 2011 MarketingSherpa B2B Marketing Benchmark Survey
  4. Sophisticated Marketing Automation tools in market offering Intent, Intelligence & IntegrationBut,“Just tell yourself, Duckie, Expected increase in 2012 youre really quite lucky! ” budget for inbound marketing* Source: 2011 MarketingSherpa Search Marketing Benchmark Survey
  5. And so, Here’s my list of 5 things That you must do, without much“Look at me! ado...Look at me NOW!It is fun to have funBut you have to know how.”
  6. 1 “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”
  7. WebsiteSEO Be PR
  8. 2 “The more that you read, the more things you will know. The more that you learn, the more places youll go.”
  9. STAY UP TO DATE !
  10. 3 “A persons a person, no matter how small.”
  11. SEGMENT YOUR AUDIENCE & PROVIDE CONTENT BASED ON WHERE Business Business Decision Maker Influencer THEY ARE IN THEIR BUYING CYCLE Technical TechnicalDecision Maker Influencer Purchaser User
  12. 4 “No matter WHAT happens, This egg must be tended!” “And he sat and he sat and he sat…”
  13. Frequency of Lead Nurturing Touches PLAN AN INTENT & Daily 9% INTELLIGENCE Weekly 22% BASED WORKFLOW Monthly 34% FOR YOUR LEAD NURTURING Quarterly 15% PROGRAM Annually 2%Source: 2011 MarketingSherpa B2B Marketing BenchmarkSurvey
  14. 5 “Unless someone like you cares a whole awful lot, Nothing is going to get better. Its not.”
  15. Lead Generation - Increase volume ofVolume total leads eligible for nurturing FOCUS ALL YOUR Increase velocity at which leads progress EFFORTS TOWARDSVelocity from one stage of THESE THREE KEY funnel to next OUTCOMES Increase the value Value of the opportunity associated with each lead
  16. “AND WILL YOU SUCCEED?” “YES! YOU WILL, INDEED! (98 AND ¾ PERCENT GUARANTEED)”
  17. FOR MORE TIPS VISIT LEADFORMIX BLOG(http://www.leadformix.com/blog/) Quotations & Images Courtesy Dr. Seuss

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