Dr. Seuss’s Book of Nonsense for Marketers

2011 YEAR BOOK COLLECTORS SPECIAL DR. SEUSS’S BOOK OFNONSENSE FOR MARKETERS

“I know it is wet and the sun RECESSION is not sunny...” ECONOMY REVENUES PROFITS

“Im sorry to say so Avg. indication of 45%But, sadly its true 44% challengesThat bang-ups and hang- upsCan happen to you.” 39% 2009 2010 2011 B2B marketers’ growing challenges • Lead quality • Lead volume • Lengthening sales cycles... Source: 2011 MarketingSherpa B2B Marketing Benchmark Survey

Sophisticated Marketing Automation tools in market offering Intent, Intelligence & IntegrationBut,“Just tell yourself, Duckie, Expected increase in 2012 youre really quite lucky! ” budget for inbound marketing* Source: 2011 MarketingSherpa Search Marketing Benchmark Survey

And so, Here’s my list of 5 things That you must do, without much“Look at me! ado...Look at me NOW!It is fun to have funBut you have to know how.”

1 “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”

WebsiteSEO Be PR

2 “The more that you read, the more things you will know. The more that you learn, the more places youll go.”

STAY UP TO DATE !

3 “A persons a person, no matter how small.”

SEGMENT YOUR AUDIENCE & PROVIDE CONTENT BASED ON WHERE Business Business Decision Maker Influencer THEY ARE IN THEIR BUYING CYCLE Technical TechnicalDecision Maker Influencer Purchaser User

4 “No matter WHAT happens, This egg must be tended!” “And he sat and he sat and he sat…”

Frequency of Lead Nurturing Touches PLAN AN INTENT & Daily 9% INTELLIGENCE Weekly 22% BASED WORKFLOW Monthly 34% FOR YOUR LEAD NURTURING Quarterly 15% PROGRAM Annually 2%Source: 2011 MarketingSherpa B2B Marketing BenchmarkSurvey

5 “Unless someone like you cares a whole awful lot, Nothing is going to get better. Its not.”

Lead Generation - Increase volume ofVolume total leads eligible for nurturing FOCUS ALL YOUR Increase velocity at which leads progress EFFORTS TOWARDSVelocity from one stage of THESE THREE KEY funnel to next OUTCOMES Increase the value Value of the opportunity associated with each lead

“AND WILL YOU SUCCEED?” “YES! YOU WILL, INDEED! (98 AND ¾ PERCENT GUARANTEED)”

FOR MORE TIPS VISIT LEADFORMIX BLOG(http://www.leadformix.com/blog/) Quotations & Images Courtesy Dr. Seuss

http://www.leadformix.com	135
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Dr. Seuss’s Book of Nonsense for Marketers

by LeadFormix, by CallidusCloud on Dec 19, 2011

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Dr. Seuss’s Book of Nonsense for Marketers Presentation Transcript