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5 important  skills for b2b marketing  in a digital world
 

5 important skills for b2b marketing in a digital world

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    5 important  skills for b2b marketing  in a digital world 5 important skills for b2b marketing in a digital world Presentation Transcript

    • IMPORTANT SKILLS FOR B2B5 MARKETING IN A DIGITAL WORLD
    • 1 Search Engine OptimizationThis is obvious – it’s the way all of us do researchon the Internet. Ensure that customers can find you easily.
    • You may think this doesn’t matter, but guess again. People are discussing your business, products and services in new digital venues. Be aware of and participate in those conversations. 2 Social Media
    • Apps can be assembled quickly and inexpensively; and they operate atrelatively low cost. You don’t need to know how to build something using these technologies, but you must understand the opportunities they create. 3 Apps
    • 4 WebsiteDynamic content is what’s “hot”, but underneath the hood are manyadvanced tools. Familiarity – not proficiency – is the key to managing the power unleashed by these tools. Without that familiarity, you’ll suffer misunderstandings, delays and ultimately credibility gaps.
    • 5 Demand GenerationThe age of functional silos and “throwing it over the wall” isover. Demand generation is a scientific endeavor that uses process analysis and metrics to bind marketing and sales to each other. Understanding this is mandatory.
    • GET MORE FROM OUREXPERTS & THEIR EXPERTISE WWW.LEADFORMIX.COM/BLOG