5 important skills for b2b marketing in a digital worldPresentation Transcript
IMPORTANT SKILLS FOR B2B5 MARKETING IN A DIGITAL WORLD
1 Search Engine OptimizationThis is obvious – it’s the way all of us do researchon the Internet. Ensure that customers can find you easily.
You may think this doesn’t matter, but guess again. People are discussing your business, products and services in new digital venues. Be aware of and participate in those conversations. 2 Social Media
Apps can be assembled quickly and inexpensively; and they operate atrelatively low cost. You don’t need to know how to build something using these technologies, but you must understand the opportunities they create. 3 Apps
4 WebsiteDynamic content is what’s “hot”, but underneath the hood are manyadvanced tools. Familiarity – not proficiency – is the key to managing the power unleashed by these tools. Without that familiarity, you’ll suffer misunderstandings, delays and ultimately credibility gaps.
5 Demand GenerationThe age of functional silos and “throwing it over the wall” isover. Demand generation is a scientific endeavor that uses process analysis and metrics to bind marketing and sales to each other. Understanding this is mandatory.
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