World’s first 100% free B2B database with complete information, including emails.
Problem SolutionData sources cater to marketers, big LeadFerret puts the data, and control data users, not sales people and other over how it is accessed in the hands of small data users. the people who need it.Data too expensive for many people ...and at a cost they can afford, $0.who need it.People who want to send impersonal LeadFerret encourages direct, one‐to‐communications (spam) have data; one, personal communications and people who want to make one‐to‐one discourages mass‐blasted spam.connections do not.Free data online is typically incomplete, LeadFerret is complete and has a very limited in breadth and depth of robust set of search tools.data (no emails), difficult to navigate what you need, highly restricted.
Product – Screen Shots
CompetitionCompetitors Competitive AdvantageCrowd Sourced: Data not truly free, • First TRULY free site with Jigsaw.com/data.com, people don’t want to give complete data, including email Netprospex.com up their data to get data, address with every record. expensive • Not crowd sourced, crowd Business Directories (YP): Data not complete, no scored.Manta.com, email, limited contacts Merchantcircle.com, per company, limited • Robust search capabilities.Goliath.com, search capabilities CitySearch.com • No social networking type restrictions.Social Networks: Linkedin, Highly restricted, time facebook, Plaxo, etc. consuming • Founding team has 35+ years combine in the B2B data Subscriptions: Not free, requires a industry and 20 million + b2b Infofree.com, Spoke.com, subscription and often records ready to be added to SalesGenie.com, incomplete data the site.Hoovers.com
Market Size Primary Audience (Frequent Users) Secondary Audience (Occasional Users) Daily users: All other business people: Anyone who • Sales (25 Million+) ever needs business contact information • Staffing, Recruiting, and HR (5 Million+) for any reason. Small business owners, • Marketing and Biz Dev entrepreneurs, investors, buyers, • Agents (insurance and other) students, casual researchers, etc. • Research • Job Seekers 35 million+ in the US, many more Additional 90 million+ in the US, many globally more globallyGrowth Rate: Our audience will always grow as fast as business grows.
Timeline: To DateTimeline to Date
Goals Data Growth 25 20 15mm 20mm Services Growth 15 10mm 10 5mm 5 0 3.8mm 6/2012: Add premium service (pay‐for‐data and/or subscription) User Growth 800 600 610k (+3000/day) 9/2012: Add mobile app 430k 400 280k (+2500/day) 160k (+2000/day) 200 (+1500/day) 0 70k Exit Strategy Financial Growth6,000,0005,000,000 $5mm Be acquired or don’t 4,000,0003,000,000 Revenue exit – just become a $2mm2,000,0001,000,000 $1.2mm $2mm Overhead dominant player $300k 0 $250k 2012 2013 2014
Business Model and MonetizationBusiness Model: 1) Drive millions of users to the site. 2) Generate revenue through partnerships, affiliates, and advertising. 3) Offer a premium service.Monetization: • Partners (shared client base, i.e. use LeadFerret data in other solutions, CRM, data verification, data appendage, etc. ) • Affiliates (lead generation, LeadFerret should become the world’s largest B2B data user base) • Advertising (currently Adwords, can target more complementary products directly) • Premium Service (subscribe or buy data by the record)Sales and Marketing Strategies: • Incentivized viral marketing through social media: We give users points that they can use to download data in exchange for spreading the word through social media. • Events: Attending and/or exhibiting at vertically and horizontally focused industry trade shows, conferences, etc. • Partners: market to each partner’s user base as partnerships are created. • PR: Work with journalists, media outlets, blogs to get articles published. • Traditional (limited): Print and online advertising with appropriate media sources.
Team• Forest Cassidy: Co‐Founder LeadFerret.com, Co‐Founder and CEO of ProspectDB, Co‐Founder BigDirectories.com, Partner Netrisen (Sold), Economics degree from Pepperdine 1998• Stela Cassidy: Co‐Founder LeadFerret.com, Co‐Founder BigDirectories.com, Marketing at IBM, Marketing at 3com, B.S. in Business Administration from San Jose State University • Rose Meiri: Partner at ProspectDB, Philosophy degree from Kenyon College in Ohio• Sky Cassidy: Founder of Red Dawn Media, 8+ years in sales management experience, degree from Sonoma State University• James Barkley: 6+ years leading database development and management teams• Already working together for 5+ years in this same industry.• Extensive experience in: sales, marketing, management, financial management, HR, social media, database development, data management, and an in depth understanding of numerous technology and specialty markets.• All member of the management team are in their 30s, meaning they are young enough to have the energy and experienced enough to get the job done.