MOBILE + SOCIAL + AUGMENTED REALITY: NEW LUXURY EXPERIENCE Léa Bonnin Think Tank 2011
A NEW LUXURY IN YOUR LIFE !  Think Tank 2011
IMPACT ON CUSTOMER SERVICE EXPECTATIONS <ul><li>New luxury experience : more personalized according to the customers needs...
WHAT TYPES OF HOSPITALITY OPERATIONS WILL BENEFIT ? <ul><li>All the department can benefit of the augmented reality: </li>...
INTEGRATION OF SERVICES AND BENEFITS FOR HOTELS <ul><li>Augmented reality will allow each customer to create its own exper...
HOW A HOTEL CAN USE THE CAPABILITIES TO CREATE DIGITAL DIFFERENTIATION?  <ul><li>Creation of a hotel application for mobil...
MOST IMPRESSIVE THINGS ABOUT AUGMENTED REALITY <ul><li>More real than the reality itself !  </li></ul><ul><li>The Layar ap...
MOST IMPRESSIVE THINGS ABOUT AUGMENTED REALITY  Think Tank 2011
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DDiH, Thaink Tank 2011, EMC MBA, Oneglobe 2011

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DDiH, Thaink Tank 2011, EMC MBA, Oneglobe 2011

  1. 1. MOBILE + SOCIAL + AUGMENTED REALITY: NEW LUXURY EXPERIENCE Léa Bonnin Think Tank 2011
  2. 2. A NEW LUXURY IN YOUR LIFE ! Think Tank 2011
  3. 3. IMPACT ON CUSTOMER SERVICE EXPECTATIONS <ul><li>New luxury experience : more personalized according to the customers needs. </li></ul><ul><li>Customer service will go beyond their expectations: more fun and interactive. </li></ul><ul><li>Customer service will not stop at the hotel but will continue outside of the property. </li></ul><ul><li>Huge impact and enlargement of the personalized service </li></ul>Think Tank 2011
  4. 4. WHAT TYPES OF HOSPITALITY OPERATIONS WILL BENEFIT ? <ul><li>All the department can benefit of the augmented reality: </li></ul><ul><ul><li>F&B: by showing how a meal is prepared through an application on Ipad or tablet – by showing which ingredients are used in each meals – by showing which restaurant fits for you ! </li></ul></ul><ul><ul><li>Spa : Easy access to how a treatment is done </li></ul></ul><ul><ul><li>Interactive dressing : possibility to create your own dressing </li></ul></ul><ul><ul><li>Front desk : possibility to show interactive room according to the wish of the customers </li></ul></ul>Think Tank 2011
  5. 5. INTEGRATION OF SERVICES AND BENEFITS FOR HOTELS <ul><li>Augmented reality will allow each customer to create its own experience. </li></ul><ul><li>Interactive guide at anytime for private tours at the museums, around the city, shopping. </li></ul><ul><li>Possibility to obtain discounts and coupons for good deals through different partnerships around the hotel. </li></ul>Think Tank 2011
  6. 6. HOW A HOTEL CAN USE THE CAPABILITIES TO CREATE DIGITAL DIFFERENTIATION? <ul><li>Creation of a hotel application for mobile & tablet devices to make the difference : </li></ul><ul><ul><li>Let’s plan games for kids </li></ul></ul><ul><ul><li>Let’s plan private dinners or parties to discover outside/inside of the hotel to “interactive” the customers stay. </li></ul></ul><ul><li>Possibility to place at disposal Ipad and Iphone to customers with augmented reality application already downloaded </li></ul><ul><li>It is like having a personal guide 24/7 available to give you reviews and show you the city ! </li></ul>Think Tank 2011
  7. 7. MOST IMPRESSIVE THINGS ABOUT AUGMENTED REALITY <ul><li>More real than the reality itself ! </li></ul><ul><li>The Layar application presented by Macha is just incredible ! Scanning codes to find places are just so fun ! </li></ul><ul><li>However, it must be accessible to all the mobile devices like Blackberry also in order to let everyone play ! </li></ul>Think Tank 2011
  8. 8. MOST IMPRESSIVE THINGS ABOUT AUGMENTED REALITY Think Tank 2011

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