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  • 1. Social Media Highlightspowered by & .How social was LeWeb 2011 vs. LeWeb 2010?
  • 2. +36% more social mentions for LeWeb’11 LeWeb  2011   LeWeb  2010   5  000   4  500   4  000   3  500  #  of  Social  Men-ons   3  000   2  500   2  000   1  500   1  000   500   0   50,655  social  men/ons  of  LeWeb’10   68,912  social  men/ons  of  LeWeb’11  
  • 3. +300% more social mentions of speakersLeWeb  2011   LeWeb  2010  •  17,993  Social  men-ons  of   •  4,571  Social  men-ons  of   speakers   speakers  •  Most  men-oned  speaker:   •  Most  men-oned  speaker:   Eric  Schmidt   Gary  Vaynerchuk   @ericschmidt   @garyvee   3,202  Social  Men-ons   702  Social  Men-ons   4.6%  LeWeb’11  Share   1.4%  LeWeb’10  Share  
  • 4. Appendix  
  • 5. Methodology•  This  social  analysis  is  using  the  Radian6  plaSorm  and  service.  •  LeWeb  2011  vs.  2010  total  social  men-ons  comparision  -me  range:  Dec   7-­‐9,  2011  (un-l  14h  on  the  9th)  vs.  Dec  8-­‐10,  2010  (un-l  14h  on  the  10th)  •  LeWeb  2011  vs.  2010  social  men-ons  by  speakers  and  startups   comparision  -me  range:  Dec  7-­‐9,  2011  (un-l  14h  on  the  9th)  vs.  Dec  8-­‐9,   2010  •  The  LeWeb  Radian6  profile  includes  the  following  keywords:   –  “leweb10”   –  “leweb11”   –  “leweb”  
  • 6. Press & bloggers contactsFollow   us   on   Facebook   and   Twi^er   for   the   daily   social   media   recaps   of  LeWeb’11:  h^ps://www.facebook.com/salesforcefrance  @salesforce    Contacts  Presse  :  Salima  Meziane  –  Rumeur  Publique  –    +33  6  20  49  32  02  Guillaume  Tourres  –  salesforce.com  –  +33  6  76  78  63  61    About  Salesforce.com  :  With  100,000+  customers,  salesforce.com  is  the  enterprise  cloud  compu-ng  company  that  is  leading  the  shie  to  the  social  enterprise.  Social  enterprises  leverage   social,   mobile   and   open   cloud   technologies   to   put   customers   at   the  heart  of  their  business.