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The Trials and Tribulations of Angel Investing  in Brazil, Russia and around the World!        Fabrice Grinda fabrice@grin...
This is what people think of when they think of Brazil…                                                          Slide 2
…but this is also Brazil                           Slide 3
Brazil at a GlanceA huge geography:•   5th in the world in terms of total area•   2.5X the size of India•   Similar size t...
This is what people think of when then think of Russia…                                                          Slide 5
…but this is also Russia                           Slide 6
Russia at a GlanceA huge geography•   1st in the world in terms of total area•   Almost 2X the size of USAA relevant popul...
Globalization is more fragile and less entrenchedthan you think! • Only 2% of students are at universities outside of thei...
I made all the mistakes so you would not have to!                                                    Slide 9
The more the merrier!Hopefully informed “spray and pray” :)• 1999-2001: 7 investments• 2005: 2 very large investments• 200...
The Secret Weapon           Jose Marin           • Cofounder IG Expansion, holding company specialized             in brin...
We only look at consumer facing businesses in certaingeographies in line with our expertise We only look at consumer facin...
The Strategy  Traditional Angel Investing (up to 30 investments per year)  • We’re small investors in projects where the f...
Traditional Angel Investing                              Slide 14
Advisory Projects                    Slide 15
We decide in 1 hour based on 4 criteria          1. Like the team          2. Like the pitch: it meets our              “9...
9 business selection criteria  1. At least a $1 billion in potential revenues  2. A valid business model understood from t...
Lessons Learned       • Quality of time spent helping entrepreneurs matters more than         quantity of time       • Sti...
Performance to Date         90 Investments: $11 million invested         17 exits (excluding Aucland, Zingy and OLX):     ...
Fabrice Grindafabrice@grinda.orgwww.fabricegrinda.com@fabricegrindafacebook.com/fabrice                        Slide 20
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Investing in Brazil and Russia - Fabrice Grinda

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The Trials and Tribulations of Angel Investing in Brazil, Russia and around the world
Fabrice Grinda's video at LeWeb 2011: http://youtu.be/EvfyUb42tuc
And his blog : http://www.fabricegrinda.com

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  1. 1. The Trials and Tribulations of Angel Investing in Brazil, Russia and around the World! Fabrice Grinda fabrice@grinda.org . www.fabricegrinda.com . @fabricegrinda . facebook.com/fabrice Slide 1
  2. 2. This is what people think of when they think of Brazil… Slide 2
  3. 3. …but this is also Brazil Slide 3
  4. 4. Brazil at a GlanceA huge geography:• 5th in the world in terms of total area• 2.5X the size of India• Similar size to China & USAA relevant population: 196 millionA growing economy:• 2.3 Trillion USD at PPP• The 8th largest world economy (PPP) according to the IMF• 7.5% GDP real growth rate in 2010An already large and booming Interneteconomy:• 70 million Internet users• 23 million Internet shoppers with an average order of $250• $10 billion in ecommerce sales in 2010, 40% growth year over year Slide 4
  5. 5. This is what people think of when then think of Russia… Slide 5
  6. 6. …but this is also Russia Slide 6
  7. 7. Russia at a GlanceA huge geography• 1st in the world in terms of total area• Almost 2X the size of USAA relevant population: 141MAn important economy:• 2.4 Trillion USD at PPP• The 6th largest world economy (PPP) according to IMFAn already large and boomingInternet economy:• 60M users online per month, the largest Internet population in Europe• 13M people using ecommerce in Russia monthly or 24% of internet users.• The ecommerce market in Russia in 2011 is expected to reach $10 billion USD, 26% growth since last year. Slide 7
  8. 8. Globalization is more fragile and less entrenchedthan you think! • Only 2% of students are at universities outside of their home countries. • Only 3% of people live outside their country of birth. • Only 7% of rice is traded across borders. • Only 7% of directors at S&P 500 companies are foreigners. • A few years ago less than 1% of all American companies had any foreign operations. • Exports only represent 20% of global GDP. • Air travel is restricted by bilateral treaties and ocean shipping is dominated by cartels. • Foreign direct investment (FDI) accounts for only 9% of all fixed investment. • Less than 20% of venture capital is deployed outside a fund’s home country. • Only 20% of shares traded on stock markets are owned by foreign companies. • Less than 20% of Internet traffic crosses national borders Slide 8
  9. 9. I made all the mistakes so you would not have to! Slide 9
  10. 10. The more the merrier!Hopefully informed “spray and pray” :)• 1999-2001: 7 investments• 2005: 2 very large investments• 2006: 4 large investments• 2007: 1 large investment• 2008: 7 investments• 2009: 9 investments• 2010: 22 investments and 4 follow-on investments• 2011: 35 investments and 11 follow-on investments so far with 3 new investments in the process of closingTOTAL: 90 Investments!(excluding the companies I started and ran: Aucland, Zingy and OLX) Slide 10
  11. 11. The Secret Weapon Jose Marin • Cofounder IG Expansion, holding company specialized in bringing Proven business model to emerging markets. • Founder of Serendipity Investments (portfolio of 60 Internet companies) • Cofounder Deremate.com • Boston Consulting Group • Stanford Business School Slide 11
  12. 12. We only look at consumer facing businesses in certaingeographies in line with our expertise We only look at consumer facing businesses we feel capable of evaluating • Marketplaces • User Generated Content • Ecommerce • Travel We’ll invest in new innovative projects in the US (e.g.; Getaround & Guestmob) We invest in proven models in Brazil, Russia, Germany and to a lesser extent Turkey, China, the UK and the rest of the world Slide 12
  13. 13. The Strategy Traditional Angel Investing (up to 30 investments per year) • We’re small investors in projects where the funding is lead by others. • Mostly passive. Advise and Accompany Projects (Up to 4 projects per year) • Full screening of the project; raise funds from our angel network (200 first tier angels). • Monthly follow-up calls and 3 yearly meetings in person. • Actively involved during the first 18-24 months. Initiate New Projects (1 project per year): • In Partnership with (Jose Marin and Carlos Martin). • We identify the models, bring amazing cofounders with 20-30% of equity and invest the first $2-3 million. • 2010: Expedia for Latin America • 2011: Shoedazzle for Brazil Slide 13
  14. 14. Traditional Angel Investing Slide 14
  15. 15. Advisory Projects Slide 15
  16. 16. We decide in 1 hour based on 4 criteria 1. Like the team 2. Like the pitch: it meets our “9 business selection criteria” 3. Like the product 4. Like the deal terms Slide 16
  17. 17. 9 business selection criteria 1. At least a $1 billion in potential revenues 2. A valid business model understood from the get go 3. Does not require more than $2 million in seed or $15 million in first round VC money 4. A business where you have a real shot at being one of the top players – at least in the region you are targeting 5. A scalable idea 6. A business with little or no risk of disintermediation and/or margin compression by suppliers and/or customers 7. A business that is in a rapidly growing market 8. An idea that I know how to execute on or can learn how to execute on 9. An idea that I like and want to do! For more details visit: www.fabricegrinda.com/?p=5 Slide 17
  18. 18. Lessons Learned • Quality of time spent helping entrepreneurs matters more than quantity of time • Stick to your investment principles • Diversity is good • It pays to be lucky • Exits can take a long time • Most exits are below $30 million! Slide 18
  19. 19. Performance to Date 90 Investments: $11 million invested 17 exits (excluding Aucland, Zingy and OLX): • 6 losses • 11 successful exits including 1 IPO and several exits with 10x+ returns and 1 exit with 30x return in 6 months! • $9 million recouped 73 active participations Slide 19
  20. 20. Fabrice Grindafabrice@grinda.orgwww.fabricegrinda.com@fabricegrindafacebook.com/fabrice Slide 20
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