Managing brands over time Leroy J. Ebert
- 70 views
MANAGING BRANDS OVER TIME ...
MANAGING BRANDS OVER TIME
Leroy J. Ebert
DipM MCIM, Chartered Marketer, MSLIM
Manager Marketing and Business Development – Logiwiz Ltd.
Presentation Developed as Course Material for the SLIM Diploma in Brand Management
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors: Kevin Lane Keller
- Total Views
- Views on SlideShare
- Embed Views