Be the first to like this
Designing Marketing Programs to Build Brand Equity
Leroy J. Ebert DipM, MCIM, MSLIM,
Content Extracted from “Strategic Brand Management” 3rd Edition
Kevin Lane Keller
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert (19th April, 2014)
Clipping is a handy way to collect important slides you want to go back to later.