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Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
Social Media Workshop 3: Twitter A bird's eye view
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Social Media Workshop 3: Twitter A bird's eye view

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Session about Twitter sponsored by the Anguilla Chamber of Commerce. www.anguillachamber.com

Session about Twitter sponsored by the Anguilla Chamber of Commerce. www.anguillachamber.com

Published in: Education, Technology, Business
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  • setting up accounts, getting followers, finding out who to follow and what to say.
  • http://www.youtube.com/watch?v=ddO9idmax0o&feature=player_embeddedTwitter in plain English.
  • Listen: Google Alerts, TweetDeck, RSSClaim your name: namechkEngageMeasure – google analytics
  • Offer valuable discountsTwitter Polls (Polldaddy, strawpollnow.com)
  • bookhttp://shop.oreilly.com/product/0636920021315.do
  • Evaluation forms
  • Transcript

    • 1. Social Media Workshop 3 Tweeting: A bird’s Eye View LeRoy Hill PhD @leroyh leroyhill@gmail.com
    • 2. Workshop Agenda1. Twitter - Introduction2. Desktop and web-based tools for listening and monitoring3. Twitter searches, Twitter lists and channels in the business setting Activity: Listening – Google Alerts, Hootsuite4. URL shorteners, Twitter scheduling tools5. Generating greater Twitter impact6. Analysing the impact of tweets7. Outline common Twitter etiquette8. Review mistakes to avoid9. Post workshop consultation! ( Following completion of workshop Evaluation, 20 mins)
    • 3. Twitter anatomyTwitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.• Mention Once youve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"• Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.• Message If you want to privately Tweet to a particular user whos already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"• Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.•
    • 4. Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0oA CommonCraft Video
    • 5. Twitter Home Page
    • 6. Your Twitter profile page
    • 7. Tools for listening• Hootsuite (web-based)• Twimbow (web-based)• TweetDeck• Twhirl• Echofon (Firefox extension)• GoogleAlerts• Formulists – Create Twitter Lists More Efficiently• Twylah – Your Personal Twitter Brand Page• Get mobile
    • 8. To follow or not….• Look a member profile• Look at who they are – following – followers• Reciprocity?
    • 9. Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman
    • 10. Demo Listening Searching Channels Lists
    • 11. URL SHORTENERSTwitter will automatically shortenURLs placed in tweets that are morethan 30 characters. Some othershorteners: – TinyURL.com – OW.ly – Bit.lyBe aware that some users will questionshortened URL.
    • 12. TWEET IMPACT• Tweetscan.com – what others are saying about you
    • 13. INCREASING IMPACT ON TWITTEREstablish the right voice.Twitter users tend to prefer a direct, genuine, and of course, alikable tone from your business, but think about your voice asyou Tweet. How do you want your business to appear to theTwitter community?
    • 14. Listen effectively• Listen first then talk• Regularly monitor the comments about your company, brand, and products.• Create a Google alert for your company.
    • 15. Sharable• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
    • 16. Value• Offer people value to follow you. – Offer resources: photos, links, files
    • 17. Reward your customers.• Surveys, competitions, short polls provide an avenue to help direct company decisions.• Tweet updates about special offers, discounts and time-sensitive deals.
    • 18. Ask…• Ask questions of your followers to glean valuable insights and show that you are listening.
    • 19. Respond...• Respond to compliments and feedback in real time• Use twitter to offer real-time customer service
    • 20. Beyond your followers• Use #hashtags in your post• No more than 2 hashtags per tweet.
    • 21. Demonstrate wider leadership and know-how• Reference articles and links about the bigger picture as it relates to your business.
    • 22. Champion your stakeholders• Retweet and reply publicly to great tweets posted by your followers and customers.
    • 23. Protect your brand• Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
    • 24. Follow the leader– Experts in your field– Potential customers– Current customers
    • 25. Integrate Third-Party ApplicationsLet your tweets flow- Facebook integration- LinkedIn Integration
    • 26. Research on Twitter suggests• use more adverbs and verbs• tweet on Friday, Saturday and Sunday d uring the afternoonhttp://ttadvertising.wordpress.com/2012/01/31/marketing-tip-tweet-smell-of-success http://shop.oreilly.com/product/0636920021315.do
    • 27. TWITTER ETIQUETTE• Watch your Language – include the words via, @, RT, and please. – Say thank you for mention – Acknowledge someone’s effort• Write professionally• Never RT praise replies.• Resist Twitting too much Image credit: http://meghangargan.com/millennialmusings/wp-content/uploads/2011/02/bird.png
    • 28. MISTAKES TO AVOID • Never RT something you did not read or follow the link. • DON’T YELL! • Don’t believe the ‘get 100 followers a day’ spam • Follow someone that mentions you without doing research. • Don’ beg someone to follow you. • Be slack about your Twitter security
    • 29. MISTAKES TO AVOID…• RT tweets that you suspect as strange• Use #hashtags inappropriately (eg. good #morning #world this is my #news)• Don’t just repeat everyone else – be topical & fresh• Send out a public reply that is supposed to be private.
    • 30. THANK YOUwww.hillconcepts.com Twitter: @leroyh
    • 31. Workshops 4, 5, 6• Workshop 4 – Facebook and LinkedIn for business ……. May 24, 2012 Workshop 5 – Business blogging ……. June 21, 2012 Workshop 6 – Web analytics ……. July 10, 2012

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