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Social Media Workshop 3  Tweeting: A bird’s Eye View               LeRoy Hill PhD  @leroyh  leroyhill@gmail.com
Workshop Agenda1. Twitter - Introduction2. Desktop and web-based tools for listening and   monitoring3. Twitter searches, ...
Twitter anatomyTwitter users have developed short-form syntax to make the most of 140 characters. Here are the   fundament...
Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0oA CommonCraft Video
Twitter Home Page
Your Twitter profile page
Tools for listening• Hootsuite (web-based)• Twimbow (web-based)• TweetDeck• Twhirl• Echofon (Firefox extension)• GoogleAle...
To follow or not….• Look a member  profile• Look at who they are  – following  – followers• Reciprocity?
Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman
Demo       Listening       Searching       Channels          Lists
URL SHORTENERSTwitter will automatically shortenURLs placed in tweets that are morethan 30 characters. Some othershortener...
TWEET IMPACT• Tweetscan.com – what others are saying  about you
INCREASING IMPACT ON TWITTEREstablish the right voice.Twitter users tend to prefer a direct, genuine, and of course, alika...
Listen effectively• Listen first then talk• Regularly monitor the  comments about your  company, brand, and  products.• Cr...
Sharable• Share photos and behind  the scenes info about  your business. Even  better, give a glimpse of  developing proje...
Value• Offer people value to  follow you.  – Offer resources:    photos, links, files
Reward your customers.• Surveys, competitions,  short polls provide an  avenue to help direct  company decisions.• Tweet u...
Ask…• Ask questions of your  followers to glean  valuable insights and  show that you are  listening.
Respond...• Respond to  compliments and  feedback in real time• Use twitter to offer  real-time customer  service
Beyond your followers• Use #hashtags in your  post• No more than 2  hashtags per tweet.
Demonstrate wider leadership and            know-how• Reference articles and  links about the bigger  picture as it relate...
Champion your stakeholders• Retweet and reply  publicly to great tweets  posted by your  followers and  customers.
Protect your brand• Create a brand profile  – Custom background    image  – Company logo as profile    photo  – Include co...
Follow the leader– Experts in your field– Potential customers– Current customers
Integrate Third-Party ApplicationsLet your tweets flow- Facebook   integration- LinkedIn   Integration
Research on Twitter suggests• use more adverbs and verbs• tweet on  Friday, Saturday and Sunday d  uring the afternoonhttp...
TWITTER ETIQUETTE• Watch your Language – include the  words via, @, RT, and please.   – Say thank you for mention   – Ackn...
MISTAKES TO AVOID • Never RT something you did not read or follow   the link. • DON’T YELL! • Don’t believe the ‘get 100 f...
MISTAKES TO AVOID…• RT tweets that you suspect as strange• Use #hashtags inappropriately (eg. good  #morning #world this i...
THANK                 YOUwww.hillconcepts.com  Twitter: @leroyh
Workshops 4, 5, 6• Workshop 4 – Facebook and LinkedIn for business   ……. May 24, 2012  Workshop 5 – Business blogging     ...
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Social Media Workshop 3: Twitter A bird's eye view

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Session about Twitter sponsored by the Anguilla Chamber of Commerce. www.anguillachamber.com

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  • setting up accounts, getting followers, finding out who to follow and what to say.
  • http://www.youtube.com/watch?v=ddO9idmax0o&feature=player_embeddedTwitter in plain English.
  • Listen: Google Alerts, TweetDeck, RSSClaim your name: namechkEngageMeasure – google analytics
  • Offer valuable discountsTwitter Polls (Polldaddy, strawpollnow.com)
  • bookhttp://shop.oreilly.com/product/0636920021315.do
  • Evaluation forms
  • Transcript of "Social Media Workshop 3: Twitter A bird's eye view"

    1. 1. Social Media Workshop 3 Tweeting: A bird’s Eye View LeRoy Hill PhD @leroyh leroyhill@gmail.com
    2. 2. Workshop Agenda1. Twitter - Introduction2. Desktop and web-based tools for listening and monitoring3. Twitter searches, Twitter lists and channels in the business setting Activity: Listening – Google Alerts, Hootsuite4. URL shorteners, Twitter scheduling tools5. Generating greater Twitter impact6. Analysing the impact of tweets7. Outline common Twitter etiquette8. Review mistakes to avoid9. Post workshop consultation! ( Following completion of workshop Evaluation, 20 mins)
    3. 3. Twitter anatomyTwitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.• Mention Once youve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"• Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.• Message If you want to privately Tweet to a particular user whos already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"• Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.•
    4. 4. Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0oA CommonCraft Video
    5. 5. Twitter Home Page
    6. 6. Your Twitter profile page
    7. 7. Tools for listening• Hootsuite (web-based)• Twimbow (web-based)• TweetDeck• Twhirl• Echofon (Firefox extension)• GoogleAlerts• Formulists – Create Twitter Lists More Efficiently• Twylah – Your Personal Twitter Brand Page• Get mobile
    8. 8. To follow or not….• Look a member profile• Look at who they are – following – followers• Reciprocity?
    9. 9. Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman
    10. 10. Demo Listening Searching Channels Lists
    11. 11. URL SHORTENERSTwitter will automatically shortenURLs placed in tweets that are morethan 30 characters. Some othershorteners: – TinyURL.com – OW.ly – Bit.lyBe aware that some users will questionshortened URL.
    12. 12. TWEET IMPACT• Tweetscan.com – what others are saying about you
    13. 13. INCREASING IMPACT ON TWITTEREstablish the right voice.Twitter users tend to prefer a direct, genuine, and of course, alikable tone from your business, but think about your voice asyou Tweet. How do you want your business to appear to theTwitter community?
    14. 14. Listen effectively• Listen first then talk• Regularly monitor the comments about your company, brand, and products.• Create a Google alert for your company.
    15. 15. Sharable• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
    16. 16. Value• Offer people value to follow you. – Offer resources: photos, links, files
    17. 17. Reward your customers.• Surveys, competitions, short polls provide an avenue to help direct company decisions.• Tweet updates about special offers, discounts and time-sensitive deals.
    18. 18. Ask…• Ask questions of your followers to glean valuable insights and show that you are listening.
    19. 19. Respond...• Respond to compliments and feedback in real time• Use twitter to offer real-time customer service
    20. 20. Beyond your followers• Use #hashtags in your post• No more than 2 hashtags per tweet.
    21. 21. Demonstrate wider leadership and know-how• Reference articles and links about the bigger picture as it relates to your business.
    22. 22. Champion your stakeholders• Retweet and reply publicly to great tweets posted by your followers and customers.
    23. 23. Protect your brand• Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
    24. 24. Follow the leader– Experts in your field– Potential customers– Current customers
    25. 25. Integrate Third-Party ApplicationsLet your tweets flow- Facebook integration- LinkedIn Integration
    26. 26. Research on Twitter suggests• use more adverbs and verbs• tweet on Friday, Saturday and Sunday d uring the afternoonhttp://ttadvertising.wordpress.com/2012/01/31/marketing-tip-tweet-smell-of-success http://shop.oreilly.com/product/0636920021315.do
    27. 27. TWITTER ETIQUETTE• Watch your Language – include the words via, @, RT, and please. – Say thank you for mention – Acknowledge someone’s effort• Write professionally• Never RT praise replies.• Resist Twitting too much Image credit: http://meghangargan.com/millennialmusings/wp-content/uploads/2011/02/bird.png
    28. 28. MISTAKES TO AVOID • Never RT something you did not read or follow the link. • DON’T YELL! • Don’t believe the ‘get 100 followers a day’ spam • Follow someone that mentions you without doing research. • Don’ beg someone to follow you. • Be slack about your Twitter security
    29. 29. MISTAKES TO AVOID…• RT tweets that you suspect as strange• Use #hashtags inappropriately (eg. good #morning #world this is my #news)• Don’t just repeat everyone else – be topical & fresh• Send out a public reply that is supposed to be private.
    30. 30. THANK YOUwww.hillconcepts.com Twitter: @leroyh
    31. 31. Workshops 4, 5, 6• Workshop 4 – Facebook and LinkedIn for business ……. May 24, 2012 Workshop 5 – Business blogging ……. June 21, 2012 Workshop 6 – Web analytics ……. July 10, 2012
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