Facebook and LinkedIn for business

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Facebook and LinkedIn for business workshop sponsored by Anguilla Chamber of Commerce.

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  • http://www.slideshare.net/kdhunt/facebook-workshop-6923474
  • setting up accounts, getting followers, finding out who to follow and what to say.
  • HOW TO: Set Up a Winning Facebook Fan Pagehttp://mashable.com/2009/09/22/facebook-pages-guide/
  • https://www.facebook.com/help/?page=174999945886703
  • https://www.facebook.com/insights/
  • http://www.socialmediaexaminer.com/6-ways-to-measure-your-social-media-results/http://www.slideshare.net/setlinger/altimeter-social-analytics081011finalhttp://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
  • Offer valuable discountsTwitter Polls (Polldaddy, strawpollnow.com)
  • Evaluation forms
  • Facebook and LinkedIn for business

    1. 1. Anguilla Chamber of Commerce Social Media Workshop 4Facebook + LinkedIn LeRoy Hill PhD @leroyh leroyhill@gmail.com
    2. 2. Workshop Agenda• Create effective Facebook Fan Pages.• Design effective elements for Facebook fan pages• Develop a winning Facebook profile• Measure Facebook Fan Page impact• Decide on best way to use Facebook Ads• LinkedIn for recruiting• LinkedIn for continuing professional development• Review mistakes to avoid
    3. 3. Facebook• Over 900 million users.• Exceptional low cost marketing
    4. 4. Time-Line
    5. 5. Understand Personal Profile VsBusiness Fan Page
    6. 6. • Personal profiles have friendsPersonal Profile • Limit 5000 friends • Mutual Acceptance
    7. 7. Business Pages are Fan Pages- Business Pages have fans - No limit on fans -One-way
    8. 8. So you wantFacebook Fan Page?
    9. 9. Special rules regarding usernamesFan Page Ruleshttps://www.facebook.com/help/?page=174999945886703
    10. 10. Note !!• If you reserve your company name for your personal account, you won’t be able to use it for your Business Fan Page so you may want to create a Page before registering your company’s name.
    11. 11. •Consider securing your company’s username.
    12. 12. • Use hyper-local Ads on Facebook as a measurement tool
    13. 13. Content of your Fan Page- Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter updates - Company news and status - Customer interaction
    14. 14. Facebook Fan Pages – Coke STORY• Coke Fan page was started by two regular users• In seven months grew to 3.3 million fans• Facebook changed rules and didn’t allow users to create branded pages• Coke teamed up with the creators of the page, flew them to HQ, gave them a tour, brought them into meetings, brainstormed ideas, made them part of the company, let them be real evangelists• Let your customers build your products• Be creative – do something unexpected
    15. 15. • More than just Liking or getting more fans
    16. 16. Measure…Metrics Fans Likes Influence Demographics Web Traffic Dialogue/Interactions Ads Subscription Listening / Monitoring Analytics •Hootsuite•Google Analytics •SocialTalk Facebook Insights•Webtrends •Wildfire•Omniture •Momentus•Tweetreach •Conversocial •Google Alerts
    17. 17. BASIC StrategyFocus on turning Fans into brand Evangelists
    18. 18. http://www.socialmediaexaminer.com/21-ways-non-profits-can-leverage-social-media/
    19. 19. http://simplymeasured.com/free-social-media-tools
    20. 20. Source: http://gigaom2.files.wordpress.com/2010/11/socialmediatime-001.jpg credit Aliza Sherman
    21. 21. Privacy ConcernsCustomise- Privacy settings- Application settings- Notifications
    22. 22. Tactics• Offer discounts for your fans.• Comment of fan post rather than just drop a post or picture or link.• Make your fan feel special – Photo of fan of the week – Invitation for open house
    23. 23. Tactics• Create landing page to encourage non-fans to become a fan• Offer deals, discounts and incentives exclusively for your fans• Create fan page not personal page
    24. 24. TacticsLet users know what toexpect from you once theyclick Like
    25. 25. Sharable• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Facebook to get and share the latest, so give it to them!
    26. 26. Tactics• Offer people value to follow you. – Offer resources: photos, links, files
    27. 27. Reward your customers.• Surveys, competitions, short polls provide an avenue to help direct company decisions.• Tweet updates about special offers, discounts and time-sensitive deals.
    28. 28. Tactics• Ask questions of your followers to glean valuable insights and show that you are listening.
    29. 29. Tactics• Respond to compliments and feedback in real time• Use twitter to offer real-time customer service
    30. 30. Champion your stakeholders• Like and reply publicly to great items posted by your followers and customers.
    31. 31. Protect your brand• Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
    32. 32. Part 2
    33. 33. is world’s largest ProfessionalSocial Network with: – Resume – Expertise – connections – Recommendations – Link to social channel – Link to company blog • Over 150 million users • All fortune 500 companies • 170 countries
    34. 34. • Add connections to increase visibility
    35. 35. Show all affiliations in profile (Educationalinstructions, companies, groups, activities) to improve yourconnectability
    36. 36. Encourage your employees to:– setup complete profiles on LinkedIn.– Join professional development groups
    37. 37. Make your profile public with custom URL toimprove your Google PageRank
    38. 38. Increase interaction by addingLink your Twitter stream to your account
    39. 39. • Include your profile in your email signature to improve your connectability
    40. 40. • Add link of your blog or website to your profile to increase search engine results.
    41. 41. Job hunting? Do some research on company orcompany personnel.
    42. 42. –Import your contacts from your address book–Invite friends to introduce you to others–Solicit recommendations– post comments and ask questions in groups.
    43. 43. THANKS www.hillconcepts.com Twitter: @leroyh
    44. 44. Workshops 5• Workshop 5 – Business blogging+ ……. July 17, 2012

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