Transcript of "Facebook and LinkedIn for business"
Anguilla Chamber of Commerce Social Media Workshop 4Facebook + LinkedIn LeRoy Hill PhD @leroyh firstname.lastname@example.org
Workshop Agenda• Create effective Facebook Fan Pages.• Design effective elements for Facebook fan pages• Develop a winning Facebook profile• Measure Facebook Fan Page impact• Decide on best way to use Facebook Ads• LinkedIn for recruiting• LinkedIn for continuing professional development• Review mistakes to avoid
Facebook• Over 900 million users.• Exceptional low cost marketing
• Use hyper-local Ads on Facebook as a measurement tool
Content of your Fan Page- Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter updates - Company news and status - Customer interaction
Facebook Fan Pages – Coke STORY• Coke Fan page was started by two regular users• In seven months grew to 3.3 million fans• Facebook changed rules and didn’t allow users to create branded pages• Coke teamed up with the creators of the page, flew them to HQ, gave them a tour, brought them into meetings, brainstormed ideas, made them part of the company, let them be real evangelists• Let your customers build your products• Be creative – do something unexpected
Tactics• Offer discounts for your fans.• Comment of fan post rather than just drop a post or picture or link.• Make your fan feel special – Photo of fan of the week – Invitation for open house
Tactics• Create landing page to encourage non-fans to become a fan• Offer deals, discounts and incentives exclusively for your fans• Create fan page not personal page
TacticsLet users know what toexpect from you once theyclick Like
Sharable• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Facebook to get and share the latest, so give it to them!
Tactics• Offer people value to follow you. – Offer resources: photos, links, files
Reward your customers.• Surveys, competitions, short polls provide an avenue to help direct company decisions.• Tweet updates about special offers, discounts and time-sensitive deals.
Tactics• Ask questions of your followers to glean valuable insights and show that you are listening.
Tactics• Respond to compliments and feedback in real time• Use twitter to offer real-time customer service
Champion your stakeholders• Like and reply publicly to great items posted by your followers and customers.
Protect your brand• Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
is world’s largest ProfessionalSocial Network with: – Resume – Expertise – connections – Recommendations – Link to social channel – Link to company blog • Over 150 million users • All fortune 500 companies • 170 countries