1.2 Design, Sustainability, System Innovation

course System Design for Sustainability

TODAY:

1. SUSTAINABLE DEVELOPMENT AND DESIGN: THE REFERENCE FRAMEWORK

1.2 Design, sustainability and system innovation

1.3 Evolution of sustainability within design

2. INTRODUCTION TO PRODUCT LIFE CYCLE DESIGN (LCD)

2.1 Product Life Cycle Design

2.2 Life Cycle Design guidelines and examples

carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability

course System Design for Sustainability

TOMORROW:

9.15-13.15 and 14.15-18.15 CT 68

carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability

carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 1. Sustainable development and design: the reference framework learning resource 1.2 Design, sustainability and system innovations

CONTENTS Increasing role of design (for sustainability) Design for sustainability: a definition System Design for Sustainability (SDS): new approach A “pluralism of aesthetics for sustainability”

interven ing after processes ’ damages interven ing on processes interven ing on products and services interven ing c onsumption patterns (SCP) APPROACHES TO SUSTAINABILITY INCREASING (POTENTIAL) ROLE FOR DESIGN TIME - +

> responsibility for:

the “technical” definition of the solutions

the “attractiv eness ” of solutions

> reality today:

designer seems to be mainly part of the problem, rather than of the solution

INCREASING (POTENTIAL) ROLE OF DESIGN emphasis on prevention emphasis on soci o- cultural dimension

WHAT DO WE KNOW AND MEAN TODAY BY DESIGN FOR SUSTAINABILITY?

DESIGN WITH LOW ENVIRONMENTAL IMPACT? cardboard seat

Savonarola seat walnut-wood, so far 500 years life span MADE WITHOUT ANY CONCERN FOR THE ENVIRONMENT, BUT …

= …………………………………………………………… ... time + + + + + + + … + + + + + + + …

Chadwick , Stumpf Aeron, Herman Miller seat steel and plastics, 12 years warranty even in use commodatum DESIGNED TODAY WITH A RIGHT CONCERN FOR THE ENVIRONMENT

DESIGN FOR SUSTAINABILITY: IS A DESIGN PRACTICE, EDUCATION AND RESEARCH THAT, IN ONE WAY OR ANOTHER, CONTRIBUTES TO SUSTAINABLE DEVELOPMENT

SUSTAINABILITY: QUALITY OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS 1. RADICAL CHANGE (“DISCONTINUITY”) 2. DIFFUSED INNOVATION PROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS

1. SYSTEM DESIGN FOR SUSTAINABILITY [PROMOTE (EVEN) SYSTEM INNOVATIONS]

DESIGN FOR SYSTEM INNOVATIONS from the design of process and product innovation to the design of system innovation: innovation of the mix of products and services that are together able to fulfil a particular demand of (customer) “satisfaction”, as well as the innovation of the interaction of the stakeholders directly or indirectly linked to this “satisfaction system”.

AN EXAMPLE OF

(ECO-EFFICENT) SYSTEM INNOVATION

ARISTON + ENEL : PAY-PER-USE

payment is based on number of washes and includes: delivery of a washing machine at home ( not owned ), electricity supply ( not directly paid ), maintenance, up-grading and end-of-life collection.

the innovative interaction between the two companies and the client, make the companies’ interest to design and provide (and design) high efficient, long lasting, reusable and recyclable washing machines

A. “SATISFACTION-SYSTEM” APPROACH

DEMAND-SATISFACTION DESIGN

B. “STAKEHOLDER INTERACTIONS” APPROACH

STAKEHOLDER CONFIGURATION DESIGN

C. “SUSTAINABILITY-ORIENTED” SYSTEM APPROACH

SYSTEM DESIGN FOR SUSTAINABILITY: APPROACH

A. “SATISFACTION-SYSTEM” APPROACH

DEMAND-SATISFACTION DESIGN

it is not one single product to be designed ( assessed ), but rather all the products and services ( and all the related processes) associated with the fulfilment of a particular (customer) demand of satisfaction

… a parallel with product design: it defines the technical performance and aesthetic characteristics of its “components” – materials/shape - and its “connections” – joining elements - to respond to a set of “requirements”

systems design for eco-efficiency should imagine and promote innovative types of

“ connections” – interactions/partnerships –

between appropriate “components” – socio-economic stakeholders –

of a system, responding to a particular “requirement” - social demand for satisfaction -

B. “STAKEHOLDER INTERACTIONS” APPROACH STAKEHOLDER CONFIGURATION DESIGN

to orientate the system design towards sustainable solutions: > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED C. “SUSTAINABILITY-ORIENTED” SYSTEM APPROACH

strategic skills promoting/facilitating system innovation for (network-structured and locally-based) eco-efficient and socially equitable and cohesive enterprise/initiatives A NEW (POTENTIAL) ROLE FOR DESIGN:

- design an integrated system of products and services fulfilling a particular demand for “satisfaction”

- promote/facilitate new socio-economic stakeholder interactions (configurations)

- promote/facilitate participated design between different stakeholders

- ORIENTATE THE ABOVE PROCESSES TOWARDS A SUSTAINABLE SOLUTION

… introducing system inn. in design for sustainability REQUIRES NEW (STRATEGIC) DESIGN SKILLS:

2. AN AESTHETIC FOR SUSTAINABILITY [PROMOTE “ATTRACTIVE” (SYSTEM) INNOVATIONS]

A “PLURALISM OF AESTHETICS FOR SUSTAINABILITY” arise from the sustainability’s (new) values that take the expressions in a multiplicity of forms AN AESTHETIC FOR SUSTAINABILITY? A “ICONIC-ENVIRONMENTALIST AESTHETIC”? a mass of “green-recycled-panda” products? the aesthetic has a fundamental role!

AN NEW AESTETICH FOR PRODUCTS as well as SERVICES AND INTERACTIONS BETWEEN SOCIO-ECONOMIC STAKAHOLDERS

DESIGNER: A SOCIO-CULTURAL “INNOVATOR”? observe emerging/new types of demands (coherent with sustainability) and transforming them into aesthetically winning products, services and systems … A DESIGNER MAY INDUCE new quality criteria (coherent with sustainability) throughout the offer of (more) attractive products, services and systems