Transcript of "1.2 Design, Sustainability, System Innovation"
<ul><li>course System Design for Sustainability </li></ul><ul><li>TODAY: </li></ul><ul><li>1. SUSTAINABLE DEVELOPMENT AND DESIGN: THE REFERENCE FRAMEWORK </li></ul><ul><li>1.2 Design, sustainability and system innovation </li></ul><ul><li>1.3 Evolution of sustainability within design </li></ul><ul><li>2. INTRODUCTION TO PRODUCT LIFE CYCLE DESIGN (LCD) </li></ul><ul><li>2.1 Product Life Cycle Design </li></ul><ul><li>2.2 Life Cycle Design guidelines and examples </li></ul>carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability
<ul><li>course System Design for Sustainability </li></ul><ul><li>TOMORROW: </li></ul><ul><li>9.15-13.15 and 14.15-18.15 CT 68 </li></ul>carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability
carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 1. Sustainable development and design: the reference framework learning resource 1.2 Design, sustainability and system innovations
CONTENTS Increasing role of design (for sustainability) Design for sustainability: a definition System Design for Sustainability (SDS): new approach A “pluralism of aesthetics for sustainability”
interven ing after processes ’ damages interven ing on processes interven ing on products and services interven ing c onsumption patterns (SCP) APPROACHES TO SUSTAINABILITY INCREASING (POTENTIAL) ROLE FOR DESIGN TIME - +
<ul><li>> responsibility for: </li></ul><ul><li>the “technical” definition of the solutions </li></ul><ul><li>the “attractiv eness ” of solutions </li></ul><ul><li>> reality today: </li></ul><ul><li>designer seems to be mainly part of the problem, rather than of the solution </li></ul>INCREASING (POTENTIAL) ROLE OF DESIGN emphasis on prevention emphasis on soci o- cultural dimension
WHAT DO WE KNOW AND MEAN TODAY BY DESIGN FOR SUSTAINABILITY?
DESIGN WITH LOW ENVIRONMENTAL IMPACT? cardboard seat
Savonarola seat walnut-wood, so far 500 years life span MADE WITHOUT ANY CONCERN FOR THE ENVIRONMENT, BUT …
Chadwick , Stumpf Aeron, Herman Miller seat steel and plastics, 12 years warranty even in use commodatum DESIGNED TODAY WITH A RIGHT CONCERN FOR THE ENVIRONMENT
DESIGN FOR SUSTAINABILITY: IS A DESIGN PRACTICE, EDUCATION AND RESEARCH THAT, IN ONE WAY OR ANOTHER, CONTRIBUTES TO SUSTAINABLE DEVELOPMENT
SUSTAINABILITY: QUALITY OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS 1. RADICAL CHANGE (“DISCONTINUITY”) 2. DIFFUSED INNOVATION PROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS
1. SYSTEM DESIGN FOR SUSTAINABILITY [PROMOTE (EVEN) SYSTEM INNOVATIONS]
DESIGN FOR SYSTEM INNOVATIONS from the design of process and product innovation to the design of system innovation: innovation of the mix of products and services that are together able to fulfil a particular demand of (customer) “satisfaction”, as well as the innovation of the interaction of the stakeholders directly or indirectly linked to this “satisfaction system”.
<ul><li>AN EXAMPLE OF </li></ul><ul><li>(ECO-EFFICENT) SYSTEM INNOVATION </li></ul>
<ul><li>ARISTON + ENEL : PAY-PER-USE </li></ul><ul><li>payment is based on number of washes and includes: delivery of a washing machine at home ( not owned ), electricity supply ( not directly paid ), maintenance, up-grading and end-of-life collection. </li></ul>the innovative interaction between the two companies and the client, make the companies’ interest to design and provide (and design) high efficient, long lasting, reusable and recyclable washing machines
<ul><li>A. “SATISFACTION-SYSTEM” APPROACH </li></ul><ul><li>DEMAND-SATISFACTION DESIGN </li></ul><ul><li>it is not one single product to be designed ( assessed ), but rather all the products and services ( and all the related processes) associated with the fulfilment of a particular (customer) demand of satisfaction </li></ul>
<ul><li>… a parallel with product design: it defines the technical performance and aesthetic characteristics of its “components” – materials/shape - and its “connections” – joining elements - to respond to a set of “requirements” </li></ul><ul><li>systems design for eco-efficiency should imagine and promote innovative types of </li></ul><ul><li>“ connections” – interactions/partnerships – </li></ul><ul><li>between appropriate “components” – socio-economic stakeholders – </li></ul><ul><li>of a system, responding to a particular “requirement” - social demand for satisfaction - </li></ul>B. “STAKEHOLDER INTERACTIONS” APPROACH STAKEHOLDER CONFIGURATION DESIGN
to orientate the system design towards sustainable solutions: > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED C. “SUSTAINABILITY-ORIENTED” SYSTEM APPROACH
strategic skills promoting/facilitating system innovation for (network-structured and locally-based) eco-efficient and socially equitable and cohesive enterprise/initiatives A NEW (POTENTIAL) ROLE FOR DESIGN:
<ul><li>- design an integrated system of products and services fulfilling a particular demand for “satisfaction” </li></ul><ul><li>- promote/facilitate new socio-economic stakeholder interactions (configurations) </li></ul><ul><li>- promote/facilitate participated design between different stakeholders </li></ul><ul><li>- ORIENTATE THE ABOVE PROCESSES TOWARDS A SUSTAINABLE SOLUTION </li></ul>… introducing system inn. in design for sustainability REQUIRES NEW (STRATEGIC) DESIGN SKILLS:
2. AN AESTHETIC FOR SUSTAINABILITY [PROMOTE “ATTRACTIVE” (SYSTEM) INNOVATIONS]
A “PLURALISM OF AESTHETICS FOR SUSTAINABILITY” arise from the sustainability’s (new) values that take the expressions in a multiplicity of forms AN AESTHETIC FOR SUSTAINABILITY? A “ICONIC-ENVIRONMENTALIST AESTHETIC”? a mass of “green-recycled-panda” products? the aesthetic has a fundamental role!
AN NEW AESTETICH FOR PRODUCTS as well as SERVICES AND INTERACTIONS BETWEEN SOCIO-ECONOMIC STAKAHOLDERS
DESIGNER: A SOCIO-CULTURAL “INNOVATOR”? observe emerging/new types of demands (coherent with sustainability) and transforming them into aesthetically winning products, services and systems … A DESIGNER MAY INDUCE new quality criteria (coherent with sustainability) throughout the offer of (more) attractive products, services and systems