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4.2 system design for social equity vezzoli 13-14 (27)

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  • Whne speaking about this I want to recall you a diagram of the state of the art of design for sustainability were we had highlighted that design for social eqity and cohesion is rather e new discipline
    Only recently, design research on sustainability has opened discussion on a possible role for design in social equity improvements
    In fact very few are the design researchers world wide working on this issue,
    So, before starting I have to warn you that, this topic it is not a consolidated area,
    as it could be for PLCD and less consolidated then eco-efficent system design
    It is in fact a new research frontier … not so much has been shared in the design community on a theoretical level, and very few are the methods and tools developed on a operative level
    Nevertheless, I PERSONALLY BELIEVE IT IS ONE OF THE MOST CRUCIAL AREA FOR THE FUTURE OF DESIGN
    and you will know what is my idea about it
    And we will discuss it together even trough the design exercise
  • Transcript

    • 1. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy course System Design for Sustainability subject 4. Design for social equity and cohesion learning resource 4.2 System design for social equity and cohesion carlo vezzoli politecnico di milano . DESIGN dpt. . DIS . School of Design . Italy Learning Network on Sustainability (EU asia-link) Learning Network on Sustainabile energy systems (EU edulink)
    • 2. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy CONTENTS . Design for social equity: main approaches . System Design for social equity and cohesion: a definition . System Design for social equity and cohesion: approaches/skills . Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources . System Design for social equity and cohesion: methods/tools . System design for sustainability: an emerging role . A new aesthetic for system design for sustainability?
    • 3. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy CONSOLIDATION (research achievements on knowledge-base and know-how) (educationandpractice) DISSEMINATION 100% 100% 0 new research frontier … low impact mat./energies design for social equity and cohesion system design for eco-efficiency Product Life Cycle Design ecodesign widening the “object” to be designed … aim at SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature contexts)
    • 4. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy if and how various forms of social inequality are directly addressed in the design process DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME
    • 5. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy … avoiding the risk to be merely moralistic, is there an effective (operative) role? SOCIAL EQUITY …. is there a role for the design?
    • 6. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy TODAY 2 ARE THE MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION . product design for basics needs in low-income contexts (design for BOP, etc.) . SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION
    • 7. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy WORKING HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY: LeNS book: “PSS design for Sustainability”, Greenleaf, 2014] “a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource- intensity being “satisfaction-based”, characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.
    • 8. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION (FOR SUSTAINABILITY): A DEFINITION “the design of the system of products and services that are together able to fulfil a particular customer demand (deliver a “unit of satisfaction”) based on the design of innovative interactions of the stakeholders (directly and indirectly linked to that “satisfaction” system) where the economic and competitive interest of the providers continuously seeks (both environmentally and) socio- ethically beneficial new solutions [2014, by Greenleaf english, chinese, thailandese, pdf free of charge and in copy left www.lens.polimi.it]
    • 9. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION (SUST.): APPROACHES/SKILLS
    • 10. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy H. SYSTEM MAP (DETAILED)STAKEHOLDERS SYSTEM MAP
    • 11. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after socio-ethical (and environmentally) new beneficial solutions SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS
    • 12. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions NOT ALL SYSTEM INNOVATION ARE SOCIO- ETHICALLY SUSTAINABLE! C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions
    • 13. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [ADOPTED BY POLIMI-DIS WITHIN LeNS]
    • 14. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE EMPLOYMENT/WORKING CONDITIONS SYSTEM DESIGN FOR, PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)
    • 15. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS SYSTEM DESIGN FOR, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place
    • 16. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION SYSTEM DESIGN FOR, ENABLING (MORE OR LESS INVOLVING) A RESPONSIBLE AND SUSTAINABLE CLIENT/END- USER CHOICE OR BEHAVIOUR
    • 17. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy FAVOR/INTEGRATE THE WEAK AND MARGINALIZED SYSTEM DESIGN FOR, FAVORING (MORE OR LESS INTEGRATING): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)
    • 18. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE SOCIAL COHESION SYSTEM DESIGN FOR, PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures
    • 19. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy EMPOWER/ENHANCE LOCAL RESOURCES SYSTEM DESIGN FOR, REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES
    • 20. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy FOR DECISION MAKING (DESIGNING) identify the (environmental) design PRIORITIES: > CRITERIA relevance (relative) per system type > most promising stakeholders’ INTERACTIONS types (criteria related GUIDELINES) INTERRELATIONS BETWEEN SOCIO-ETHICAL CRITERIA (AND RELATED GUIDELINES) FOR A GIVEN SATISFACTION SYSTEM: - some have HIGHER RELEVANCE than others - can be SYNERGETIC or NOT
    • 21. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT stakeholder interaction guidelines (criteria related)
    • 22. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy Design4Sustainability Step by step approach [see Tischner & Vezzoli, 2009] METHODS MEPSS, MEthodology for Product Service System development [see van Halen et al. 2005] Story board Offering diagram Interac tion table SDO toolkit B l u portfoli o diagram TOOLS DESIGN Product-Service System Design for Sustainability [see Vezzoli et al., tbp 2012] Offering diagram SDO toolkitStory board Interac tion table few methods/tools developed to orientate system design towards sustainable solutions: [for such new skills] NEW METHODS/TOOLS
    • 23. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS) STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION MSDS PHASES/PROCESSES ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK DOCUMENTS EDITING METHODS/TOOLS BY LeNS: SDO toolkit: environmental system design orientation on-line use, free access:www.lens.polomi.it free download open: www.lens.polimi.it > tools
    • 24. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A NEW AESTHETIC OF S.PSS TO OVERCOME USER’S LEVEL BARRIERS: sustainable PSS offers have to be perceived as better than traditional “product-based” ones an aesthetic for sustainable PSS may play a key role in enhancing user attraction, acceptance and satisfaction!
    • 25. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy WORKING HYPOTHESIS: PROMOTING A NEW AESTHETIC OF S.PSS: . as the integrated aestethics of the different elements of the PSS: products, services and interactions > not only an aestethic of products, but even an aestethic of services, more in general an aestethic of stakaholders interactions . valorising sustainable PSS inner qualities
    • 26. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy WORKING HYPOTHESIS: PROMOTING A NEW AESTHETIC OF S.PSS PRLEIMINARY INSIGHTS given that: distinctive traits of sustainable PSS are non-ownership of products and related new services/stakeholder interactions the aesthetic could valorise the relational qualities between the users of a PSS, and between the users and the producers/providers + the qualities of the “freedom” from product’s ownership
    • 27. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SYSTEM DESIGN FOR SUST.: FINAL REMARKS WE DON’T HAVE TO HAVE CONCERN ANYMORE ON PRODUCT DESIGN FOR SUSTAINABILITY? NO! > even designing on a system level, sustainable products need to be designed afterwards DESIGNING ON A SYSTEM LEVEL TAKE US FAR FROM THE CORE OF DESIGN? NO! > designing for the (unit of) “satisfaction” it is to go at the deeper rooth of the design, settling the innovation at the level of the behavioral patterns (more sustainable and satisfactory)