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4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
4.2 system design for social equity vezzoli 12-13 (24)
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4.2 system design for social equity vezzoli 12-13 (24)

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  • 1. course System Design for Sustainabilitysubject 4. Design for social equity and cohesionlearning resource 4.2System design for social equity and cohesioncarlo vezzolipolitecnico di milano . DESIGN dpt. . DIS . School of Design . ItalyLearning Network on Sustainability (EU asia-link)Learning Network on Sustainabile energy systems (EU edulink) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 2. CONTENTS. Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System Design for social equity and cohesion: approaches/skills. Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources. System Design for social equity and cohesion: methods/tools Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 3. SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART … aim at 100% (in industrially mature contexts) be (education and practice) to DISSEMINATION ct ” b je low impact mat./energies e “o th Product ing Life Cycle Design d en ed ecodesign wi sign de system design for eco-efficiency design for social equity and cohesionnewresearch 0 CONSOLIDATION 100%frontier … (research achievements on knowledge-base and know-how) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 4. DESIGN FOR SOCIAL EQUITY: A GENERAL FRAMEif and how various forms of social inequalityare directly addressed in the design process Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 5. SOCIAL EQUITY…. is there a role for the design?… avoiding the risk to be merely moralistic,is there an effective (operative) role? Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 6. TODAY MAIN APPROACHES OF DESIGN FOR SOCIALEQUITY AND COHESION. product design for basics needs in low-incomecontexts (design for BOP, etc.). SYSTEM (STAKEHOLDER INTERACTIONS) DESIGNFOR SOCIAL EQUITY AND COHESION Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 7. WORKING HYPOTHESIS: SYSTEM INNOVATION FORSUSTAINABBILITY:“a system innovation (PSS approach) may act as a businessopportunity to facilitate the process of a social equity andeconomic development (in an emerging context) - byjumping over the stage characterised by individualconsumption/ownership of mass produced goods - towards amore advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based andnetwork-structured enterprises and initiatives, for asustainable re-globalisation process characterised by ademocratisation of access to resources, goods and services”.LeNS book: “PSS design for Sustainability”,Greenleaf, 2013 (to be published)] Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 8. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION (FOR SUSTAINABILITY):A DEFINITION“the design of the system of productsand services that are together able tofulfil a particular customer demand(deliver a “unit of satisfaction”) based onthe design of innovative interactions ofthe stakeholders (directly and indirectlylinked to that “satisfaction” system)where the economic and competitiveinterest of the providers continuouslyseeks (both environmentally and) socio-ethically beneficial new solutions[to be published in 2013, by Greenleafenglish, chinese, thailandese,pdf free of charge and in copy left www.lens.polimi.it] Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 9. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION (SUST.): APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and servicesB. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 10. H. SYSTEM MAP (DETAILED)STAKEHOLDERSSYSTEM MAP Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 11. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION: APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and servicesB. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-systemC. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after socio-ethical (and eco-efficient) new beneficial solutions Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 12. C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutionsNOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!> CRITERIA AND GUIDELINES ARE NEEDED> METHODS AND TOOLS ARE NEEDED to orientatedesign towards equitable and cohesive stakeholderinteractions Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 13. SYSTEM DESIGN FOR SOCIAL EQUITY ANDCOHESION CRITERIA. improve employment/working conditions. increase equity and justice in relation tostakeholders. enable a responsible/sustainable consumption. favor/integrate the weak and marginalized. improve social cohesion. empower/enhance local resources[ADOPTED BY POLIMI-DIS WITHIN LeNS] Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 14. IMPROVE EMPLOYMENT/WORKINGCONDITIONSSYSTEM DESIGN FOR,PROMOTING AND ENHANCINGEMPLOYMENT/WORKING CONDITIONS (within theenterprise) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 15. IMPROVE EQUITY AND JUSTICE IN RELATIONTO STAKEHOLDERSSYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):within the partnerships, up-stream, down-stream andin the community where the offer takes place Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 16. ENABLE A RESPONSIBLE/SUSTAINABLECONSUMPTIONSYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 17. FAVOR/INTEGRATE THE WEAK ANDMARGINALIZEDSYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently able,… (weak) and. unemployed, illiterate, … (marginalized) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 18. IMPROVE SOCIAL COHESIONSYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIALINTEGRATION:in neighbourhood, between generations, betweengenders and between different cultures Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 19. EMPOWER/ENHANCE LOCAL RESOURCESSYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCALECONOMIES BY ENHANCING THEIR HUMAN ANDNATURAL RESOURCES Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 20. INTERRELATIONS BETWEEN SOCIO-ETHICALCRITERIA (AND RELATED GUIDELINES)FOR A GIVEN SATISFACTION SYSTEM:- some have HIGHER RELEVANCE than others- can be SYNERGETIC or NOTFOR DECISION MAKING (DESIGNING)identify the (environmental) design PRIORITIES:> CRITERIA relevance (relative) per system type> most promising stakeholders’ INTERACTIONS types (criteria related GUIDELINES) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 21. SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKITstakeholder interaction guidelines (criteria related) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 22. [for such new skills] NEW METHODS/TOOLSfew methods/tools developed to orientate systemdesign towards sustainable solutions: MEPSS, MEthodology Design4Sustainability Product-Service for Product Service Step by step approach System Design for System development [UNEP funded project] Sustainability [EU funded project] [EU – asia link] METHOD DESIGN TOOLS Stor yboar SDO portfoli B d Interac toolkit Offering diagram o diagram l tion SDO u Story table toolkit board Offering diagram Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 23. MSDS PHASES/PROCESSESMETHODS/TOOLS BY LeNS: STRATEGIC ANALYSISMETHOD FOR SYSTEM ANALYSIS OF THE PROJECT PROMOTERSDESIGN FOR ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF THE REFERENCE STRUCTURESUSTAINABILITY (MSDS) ANALYSIS OF BEST PRACTICES DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES EXPLORING OPPORTUNITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS SYSTEM CONCEPT DESIGN VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DESIGN (AND ENGIN.) SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECKSDO toolkit:socioethical system design orientation COMMUNICATIONon-line use, free access:www.sdo-lens.polomi.itfree download open: www.lens.polimi.it > tools DOCUMENTS EDITING Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy
  • 24. SYSTEM DESIGN FOR SUST.: FINAL REMARKSWE DON’T HAVE TO HAVE CONCERN ANYMORE ONPRODUCT DESIGN FOR SUSTAINABILITY?NO!> even designing on a system level, sustainable productsneed to be designed afterwardsDESIGNING ON A SYSTEM LEVEL TAKE US FAR FROM THECORE OF DESIGN?NO!> designing for the (unit of) “satisfaction” it is to go at thedeeper rooth of the design, settling the innovation at thelevel of the behavioral patterns (more sustainable andsatisfactory) Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy

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