3.1 towards social equity and cohesion vezzoli 11-12 (27)

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3.1 towards social equity and cohesion vezzoli 11-12 (27)

  1. 1. course System Design for Sustainabilitysubject 3. Design for social equity and cohesionlearning resource 3.1Towards social equity and cohesioncarlo vezzolipolitecnico di milano . INDACO dpt. . DIS . School of design . ItalyLearning Network on Sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  2. 2. CONTENTS. Sustainability: the socio-ethical dimension. Socio-ethical Sustainability: a concern for all economies. PSS: opportunities in emerging and low-income contexts. Distributed Economies: system innovation coupling socio-ethicalwith environmental sustainability. Transition path and socio-technical experiment for self-standingsustainable PSS diffusion Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  3. 3. SUSTAINABILITY: THE SOCIO-ETHICAL DIMENSIONEQUITY PRINCIPLE [UN, Johannesburg, 2002]“every person, in a fair distribution of resources, hasa right to the same environmental space, i.e. to thesame availability of global natural resources”(or better, to the same level of “satisfaction” thatcan be achieved from these resources in differentways) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  4. 4. THE SOCIO-ETHICAL DIMENSION: ACTIONSERADICATING POVERTYinternational commitments1996: Rome, FAO summit: 185 countries agreed and committedto cut by half the number of undernourished people2000: UN Millenium summit: signed by 191 member states theMillenium decleration:1. Eradicate poverty and by for 2015:. reduce by half, form 1990 to 2015, the percentage of personsliving in extrerm poverty. grant a full and productive employment and a dignitous job forall, including women and yungseter. reduce by half, form 1990 to 2015, the percentage ofundernourished persons… Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  5. 5. THE SOCIO-ETHICAL DIMENSION: ACTIONSERADICATING POVERTYinternational commitments2001: the world bank; UNFPA. 80% of world population uses 20% of consumed naturalresources. 1,1 billion people live on less than 1 US dollar a day. 2,7 billion people (half the world) live on less than 2 US dollara day. 1 billion children (1 in 2 children in the world) live in poverty. 11 million children die every year before fifth birthday. 18 million people a year (1/3 of deaths) are due to poverty. 400 million have no access to safe water. 800 million people are undernourished Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  6. 6. THE SOCIO-ETHICAL DIMENSION: ACTIONSERADICATING POVERTYinternational commitments10.2006: Rome, conference Food and Agriculture Organization(UN)Jaques Diouf, general director FAO“Instead of decreasing, the number of starving people isincreasing by 4 millions per year”1996, World: 800 millions undernourished2006, World: 854 millions undernourished Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  7. 7. THE SOCIO-ETHICAL DIMENSION: ACTIONSERADICATING POVERTYinternational commitments11.2010: FAOTHE STATE OF THE FOOD INSECURITY IN THE WORLD Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  8. 8. THE SOCIO-ETHICAL DIM.: (OTHER) ACTIONS. [eradicating of poverty]. promotion of principles and rules of democracy. promotion of human rights and freedom. achievement of peace and security. access to information, training, employment. respect for cultural diversity, regional identity Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  9. 9. THE SOCIO-ETHICAL DIMENSION[EU, SUSTAINABLE DEVELOPMENT STRATEGY, 2006]SOCIAL EQUITY AND COHESION:“promotion of a democratic, socially inclusive,cohesive, healthy, safe and just society with respectfor fundamental rights and cultural diversity thatcreates equal opportunities and combatsdiscrimination in all its forms” Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  10. 10. [SOCIAL EQUITY AND COHESION]A CONCERN FOR ALL ECONOMIESIT IS NOT JUST A MATTER FOR ENTERPRISES IN LOW-INCOME OR EMERGING ECONOMIES. in a global market companies in industrialised contextsare interacting with stakeholders of their supply chain,being in low-income and emerging countries. even industrialised contexts are facing poverty andproblem with social cohesion Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  11. 11. AN EMERGING MODEL AND ITS TOOLSCORPORATE SOCIAL RESPONSIBILITY (CSR):a management model in which the companyresponsibility is extended to all the stakeholders,aiming to optimise the economic value togetherwith social and environmental ones . Social Accountability (SA8000) . Sustainability Reporting Guidelines (GRI) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  12. 12. (PSS) SYSTEM INNOVATION:OPPORTUNITY EVEN FOR LOW-INCOME ANDEMERGING CONTEXTS Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  13. 13. … in terms of (social-ethical) sustainability aquestion has been (UNEP, 2000-2002):IS A SYSTEM INNOVATION APPROACH APPLICABLETO EMERGING/LOW-INCOME CONTEXTS TOO?IF SO, COULD IT ALSO FACILITATE (TOGHETHERWITH ECO-EFFICENCY) SOCIO-ETHICALENHANCEMENT IN THESE CONTEXTS?IF SO, WITH WHAT CHARACTERISTICS? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  14. 14. UNEP, 2002: SYSTEM INNOVATION AN OPPORTUNITYEVEN FOR EMERGING ANDLOW-INCOME CONTEXTS“a product-service system innovation(approach) may act as a businessopportunity to facilitate the processof a social-economical developmentin an emerging and low-incomecontext - by jumping over the stagecharacterised by individualconsumption/ownership of massproduced goods - towards a“satisfaction-based” and “lowresource-intensity” advanced service-economy.”free pdf at: http://www.unep.fr/scp/publications/details.asp?id=WEB/0081/PA Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  15. 15. SYSTEM INNOVATION IN EMERGING ANDLOW-INCOME CONTEXTS:EXAMPLES coupling socioethical +environmental + economical sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  16. 16. VIRTUAL STATION (OFFICES)Fortaleza, Brasilsupply a full range of products, infrastructure (ownedby virtual station) and services for acomplete office. clients only pay forthe periods of use; spaces areequipped with computers, printers,scanners, access to internet, TV,copiers etc; reception, personalisedphone answer, answering andremittance of fax reception/transmiss.it is environmentally sustainablebecause infrastructure/equipment are shared (lessneeded) and most efficient are used + it is socio-economically sustainable because of no need for initialinvestiment facilitate the set-up of small company. Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  17. 17. SOLAR HOME KITSBrasilTSSFA company offers to Brasilian ruralpeople a solar home kits that include thehardware to generate solar energy, theinstallation service and products that usethe electricity, e.g. lighting and electricaloutlets. Customers sign a three-yearservice contract (all of the tangible inputsare owned by the provider).it is environmentally sustainable becauseit uses the solar energy + it issocioethically sustainable because give topoor people access to useful services + itis economically sustainable because is abusiness for TSSFA company. Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  18. 18. WHAY SYSTEM INN. ARE OPPORTUNITIES INEMERGING AND LOW-INCOME CONTEXTS?being more eco-efficient on a system level> is “cheaper” to implement and to have access to, canrespond to unsatisfied demands more easilyfocusing on a specific context of use> it leads to local rather than global stakeholder (competent) involvementbeing more labour/relation intensive> it leads to a rise in (local) employment and the diffusion of skills Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  19. 19. [assuming they PSS are applicable in all contexts]WITH WHAT CHARACTERISTICS A SYSTEMINNOVATION APPROACH COULD FACILITATE-TOGHETHER WITH ECO-EFFICENCY - SOCIO-ETHICAL ENHANCEMENT IN EMERGING/LOW-INCOME CONTEXTS? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  20. 20. WHICH ARE THE PROMISING INNOVATION MODELS?(socioethic + environmental + economic sustainability)“STRONG” EMERGING HYPOTHESISDISTRIBUTED ECONOMIES:“selective share of production distributed to regions whereactivities are organized in the form of small scale, flexible unitsthat are synergistically connected with each other” [IIIEE,SWEEDEN, 2006]SOLIDARITY COOPERATIVE NETWORKS:“networks in which units of production and consumption arearticulated in nodes able to self-propagate and self-feed in asolidarity collaboration” [MANCE, BRASIL, 2003] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  21. 21. EXAMPLE OF DISTRIBUTED ECONOMIES:DISTRIBUTED ENERGY GENERATION WITHRENEWABLE RESOURCES (SUN, WIND, …)Local Energy Networkdistributed energy generationwith proper management andtechnology for the use ofsmall-scale power generationtechnologies located close tothe load being served Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  22. 22. FOSSIL FUELS (OIL, COKE, …) + CENTRALISEDenvironmental un-sustainability: most of CO2emissions > global warming + extraction pollutionsocio-ethic un-sustainability: extraction, production,distribution infrastructure, complex and CENTRALISED >reduction of direct access potentiality to resources >low power to individual over their own destiny >widening of rich AND poor gap (inequality) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  23. 23. RENEWABLE RESOURCES (SUN, WIND, …) +DISTRIBUTEDenvironmental sustainability: non-exhaustable +greenhouse effect reduction + lower environmental costfor extraction, transformation, distributionsocio-ethic sustainability: “distributed energy generation”sun and hydrogen acquisition: local + with simpleprocesses > micro-plants installable/manageable by smalleconomic entity > user-producer > energetic micronetwork building > global network of micro network>access, self-sufficiency, power (and interdependency) toindividuals and local communities > resourcesdemocratisation > inequality reduction Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  24. 24. DISTRIBUTED ECONOMIES (not only sun/wind):POTENTIAL CONVERGENCES OF ENVIRONMENTALAND SOCIO-ETHICAL SUSTAINABILITYuse primary local, conservative, regenerativeresources (i.e. locally sustainable)+introduce distributed networks for theextraction/production/use of such resources Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  25. 25. DISTRIBUTED ECONOMIES: CHARACTERISTICSENTERPRISES/INITIATIVES:LOCALLY-BASED: start from sustainable localresources and needs, but could become open non-local or global systems +NETWORK-STRUCTURED: gain critical mass andpotential by their connections in network Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  26. 26. WORKING HYPOTHESIS: DISTRIBUTED ECONOMIESA PROMISING PSS CHARACTERISTIC IN EMERGINGAND LOW INCOME CONTEXTS (FOR ALL):“a system innovation (PSS approach) may act as a businessopportunity to facilitate the process of a social equity andeconomic development (in an emerging context) - byjumping over the stage characterised by individualconsumption/ownership of mass produced goods - towards amore advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based andnetwork-structured enterprises and initiatives, for asustainable re-globalisation process characterised by ademocratisation of access to resources, goods and services”.LeNS book: “PSS design for Sustainability”,Greenleaf, 2011 (to be published)] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

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