3.1 eco efficient system innovation vezzoli-13-14
Upcoming SlideShare
Loading in...5
×
 

3.1 eco efficient system innovation vezzoli-13-14

on

  • 403 views

 

Statistics

Views

Total Views
403
Views on SlideShare
403
Embed Views
0

Actions

Likes
0
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

3.1 eco efficient system innovation vezzoli-13-14 3.1 eco efficient system innovation vezzoli-13-14 Presentation Transcript

  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy course System Design for Sustainability subject 3. System design for eco-efficency learning resource 3.1 Eco-efficent system innovation carlo vezzoli politecnico di milano . DESIGN dept. . DIS . School of Design . Italy Learning Network on Sustainability (EU asia-link) Learning Network on Sustainabile energy systems (EU edulink)
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy CONTENTS . Resume: sustainability and system innovation . Traditional sales model: eco-efficiency constraints . Moving towards system eco-efficiency . E-E Product-Service System (PSS): definition . Eco-efficient PSS typologies . Adding value to the product life cycle . Providing final results to customers . Providing enabling platforms for customers . Not all PSS are eco-efficient + rebound effects . Barriers to PSS diffusion . Eco-efficient PSS innovation: summing up
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IN 50 YEARS A WORLD-WIDE EQUITABLE SYSTEMS OF PRODUCTION AND CONSUMPTION SHOULD USE ~90% LESS RESOURCES THAN THE INDUSTRIALISED CONTEXTS ARE DOING TODAY SUSTAINABILITY: SIZE OF CHANGE View slide
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SUSTAINABILITY: QUALITY OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS broader than product innovation, not only technological, but even socio-cultural and organisational innovations RADICAL CHANGE (DISCONTINUITY) View slide
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy WITHIN THE ENVIRONMENTAL AND ECONOMICAL CRISIS WHICH ARE THE OPPORTUNITIES? DO WE KNOW ANY OFFER/BUSINESS MODELS CAPABLE OF CREATING (NEW) VALUE DECOUPLING IT FROM THE MATERIALS AND ENERGY CONSUMPTION? > significantly reducing the environmental impact of traditional production/consumption systems? A KEY CONTEMPORARY QUERRY:
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy ECO-EFFICENT PRODUCT-SERVICE SYSTEM EXAMPLES AND TYPOLOGIES
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy offers lubricants + service on-site identification (movable lab) of equipment inefficiency, and the potential reduction of emissions’ impact the innovative interaction between the company and the client, make the companies’ economic interest to be other than only selling higher amount of lubricants lubricant > LUBRFIICATION KLUBER LUBRIFICATION
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy KLUBER LUBRICATION CUSTOMER Engineering industry Kluber sells to engineering industry lubricants and ... LAB ... a service of analysis for the lubricants effectiveness and environmental impact reduction (movable lab) BENEFIT FOR KLUBER . Offer diversification . Customer loyalty BENEFIT FOR CUSTOMER . Improved efficiency > Cost reduction . Less environmental issues to solve KLUBER LUBRIFICATION
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy KLUBER LUBRICATION CUSTOMER Engineering industry Kluber sells to engineering industry lubricants and ... LAB ... a service of analysis for the lubricants effectiveness and environmental impact reduction (movable lab) BENEFIT FOR ENVIRONMENT . Reduction of lubricants use > reduced environmental impact E-E PSS of Type I PRODUCT-ORIENTED PSS: PSS ADDING VALUE TO THE PRODUCT LIFE CYCLE KLUBER LUBRIFICATION
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy a company (alliance of companies) provides additional services - maintenance, repair, up- grading, substitution and product take back - to guarantee life cycle performance of the product (sold to the customer) it is reduced the customer reaponsibility in the use and/or disposal of the product/semi-finished product (own by the customer) E-E PSS of Type I PRODUCT-ORIENTED PSS: PSS ADDING VALUE TO THE PRODUCT LIFE CYCLE
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy Ricoh offers a package deal (Pay per Page Green) and installs, maintains and collects at the end-of- life the printers and photocopiers (not owned by the customer); the customer pays for the number of delivered pages and copies. the innovative interaction between the company and the client, make the companies’ economic interest to provide (and design) long lasting, reusable and recyclable photocopiers, i.e. environmentally friendly. RICOH: PAY PER PAGE GREEN photocopiers/printers > PRINTED PAGES AND COPIES
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy RICOH offers a package deal (products + services). ... and RICOH installs and maintain photocopiers (not owned by the customer), collects at the end-of life. CUSTOMERRICOH The customer pays per page... BENEFIT FOR RICOH . Directly profit from components re-use and material recycling from discarded products . Directly profit from resources efficiency BENEFIT FOR CUSTOMER . No need to invest in the machine purchase and overall cost reduction in use RICOH: PAY PER PAGE GREEN
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy RICOH offers a package deal (products + services). ... and RICOH installs and maintain photocopiers (not owned by the customer), collects at the end-of life. CUSTOMERRICOH The customer pays per page... BENEFIT FOR ENVIRONMENT . Increased products’ lifespan and resources efficiency > reduced environmental impact RICOH is not a photocopier producer only. RICOH: A DOCUMENT COMPANY! RICOH: PAY PER PAGE GREEN E.E. PSS (TYPE II) RESULTS-ORIENTED PSS: PROVIDING FINAL RESULTS TO CUSTOMERS
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy a company (alliance of companies) provides a customised mix of services, instead of products, in order to provide a specific final result to the customer the client does not own the products and does not operate on them to obtain the final satisfaction (the client pays the company to provide the agreed results) E.E. PSS (TYPE II) RESULTS-ORIENTED PSS: PROVIDING FINAL RESULTS TO CUSTOMERS
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy payment is based on number of washes and includes: delivery of a washing machine at home (not owned), electricity supply (not directly paid), maintenance, up-grading and end-of-life collection. the innovative interaction between the two companies and the client, make the companies’ economic interest to provide (and design) high efficient, long lasting, reusable and recyclable washing machines , i.e. environmentally friendly washing machine > ABILITY TO WASH ARISTON + ENEL: PAY-PER-USE
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy The partnership offers a package deal (product + services). BENEFIT FOR CUSTOMER . No need to invest in the machine purchase and overall cost reduction in use ARISTON Household appliances The customer pays for the number of washes he/she will do ... ENEL Energy provider CUSTOMER Household PARTNERSHIP + ... and delivers the washing machine (not owned by the customer) and supply energy (not directly paid by the customer), maintenance, up-grading and end-of-life collection. BENEFIT FOR THE PARTNERSHIP . Directly profit from energy efficiency . Re-use of components from discarded products ARISTON + ENEL: PAY-PER-USE
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy The partnership offers a package deal (product + services). ARISTON Household appliances The customer pays for the number of washes he/she will do ... ENEL Energy provider CUSTOMER Household PARTNERSHIP + ... and delivers the washing machine (not owned by the customer) and supply energy (not directly paid by the customer), maintenance, up-grading and end-of-life collection. BENEFIT FOR ENVIRONMENT . Increased energy efficiency and products’ lifespan > reduced environmental impact ARISTON + ENEL: PAY-PER-USE E-E PSS (TYPE III): USE-ORIENTED PSS ENABLING PLATFORMS FOR CUSTOMERS
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy company (alliance of companies) provides access to products, tools, opportunities enabling clients to get their “satisfaction” the client does not own the product/s, but operates on them to obtain the “satisfaction” (and pays only for the use of the product/s) E-E PSS (TYPE III): USE-ORIENTED PSS ENABLING PLATFORMS FOR CUSTOMERS
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy ECO-EFFICIENT PSS INNOVATION TYPOLOGIES - adding value to the product life cycle - providing final results to customers - providing enabling platforms for customers
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy “an offer model providing an integrated mix of products and services that are together able to fulfil a particular customer demand (to deliver a “unit of satisfaction”), based on innovative interactions between the stakeholders of the value production system (satisfaction system), where the economic and competitive interest of the providers continuously seeks environmentally beneficial new solutions” [Vezzoli et al., 2014] ECO-EFFICINET PRODUCT-SERVICE SYSTEM INNOVATION: A DEFINITION
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy retailers designer [e.g. washing machine] [e.g. satisfaction-syetem= to have cleaned cloths] discrete resources optimization: phase/stakeholder-based [e.g. detergent] [e.g. energy supply] retailers designer retailers designer SYSTEM ECO-EFFICENCY: moving out of traditional product sales/design wide system (multiple life cycles) resources optimization: demand/satisfaction-based system (life cycle) resources optimization: product/function-based
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy - phase’s transformation (processes): interest in reducing resources consumption - phase’s transaction (semi-finished/products): indifference in reducing resources consumption or interest in increasing resources consumption - cycles’ combinations (products/services): indifference in reducing resources consumption or interest in increasing resources consumption TRADITIONAL PRODUCT SALES MODEL: ECO-EFFICENCY CONSTRAINTS low interact. between product-system’s stakeholders low interact. between satisfaction-system’s stakeholders
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy TOWARD THE SYSTEM ECO-EFFICIENCY decoupling the economic interests from environmental impact increase shift/allocate, on the stakeholder responsible for the products and/or the services development/design, the direct economic and competitive interest to reduce their environmental impacts
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy TOWARD THE SYSTEM ECO-EFFICIENCY which characteristics of the offer (company/ies models)? INNOVATIVE STAKEHOLDERS’ INTERACTIONS A. STAKEHOLDER’S INTEGRATION (controll extension) vertical: one stakeholder > IN Product life cycle horizontal: one stakeholder > IN Ps + Ss life cycles B. STAKEHOLDERS’ INTERACTIONS EXTENSIONS vertical: (multiple) stakeholders > IN Product life cycle horizontal: (multiple) stakeholders > IN Ps + Ss life cycles
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy PSS INNOVATION WIN-WIN POTENTIAL SYSTEM ECO-EFFICIENCY innovation in which is the company/companies’ economic and competitive interest that leads to an environmental impact reduction (i.e. system eco- efficiency)
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy PSS ECO-EFFICIENT POTENTIALS the economic interest of a stakeholders foster: . product life cycle optimization . materials life extension . “in use” resources minimization system eco-efficiency given too by: . provider: higher available investiment allowing most advanced and effcient technologies . product sharing > faster replacement of ware out products with new and more eco-efficient ones (on equal number of units produced in time)
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards system eco-efficent stakeholder interactions (and related mix of products and services) NOT ALL PSS ARE ECO-EFFICENT!
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy NOT ALL ECO-EFFICENT PSS ARE WITHOUT (ENVIRONMENTAL) REBOUND EFFECTS! > may generate unwanted (enevironmentaly damaging) side effects e.g.1 access to product, rather than their ownership, could lead to careless behaviour (shorter product lifespan > higher environmental impact) > some rebound effects are too difficult to be predicted, but as far as they are, design attention should be given to avoid those eventual side effects
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy WHY ECO-EFFICIENT-PSS ARE NOT YET DIFFUSED? IN FACT, PSS IS NOTHING NEW every most of the products involve services and vice versa and change towards service economy is happening anyway services (not products) generate: . more than 50 % of GDP in Europe . more than 75% of GDP in USA
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy BARRIERS FOR THE ECO-EFFICIENT PSS DIFFUSION: . for the customers/users: in industrialized contexts the cultural shift necessary in accepting behavioural change, e.g. a ownerless consumption, … . for companies: the difficulty in changing the corporate culture and the traditional business model, … . for governments: the difficulty in defining and implementing policies to facilitate EE-PSS oriented companies, …
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy DIFFUSED INERTIA (CONSOLIDATED HABITS) IS LIMITING ECO-EFFICIENT SYSTEM INNOVATIONS DIFFUSION . PSS are not simply leapfrog business strategy: a transition path is many time needed . there is a lack of knowledge on SPSS development: we need a new generation of designers (and design educators) and other professionals capable of operating for (complex) system research and innovation
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy … ANYHOW A PROMISING WIN-WIN MODEL “nevertheless, PSS development, seen as a whole, present a potential for generating win-win solution which promote profit, environmental and social benefits” “they have the potential to provide the necessary, if not sufficient, conditions to enable communities to leapfrog to less resources intensive system of social and economical standards of living” [UNEP, 2002]
  • Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy PSS MAIN CHARACTERISTIC ROOTED IN A SATISFACTION-BASED ECONOMIC MODEL each offer is developed/designed and delivered in relation to a particular customer “satisfaction” (unit of satisfaction) STAKEHOLDER INTERACTIONS-BASED INNOVATION radical innovations, not so much as technological ones, as new interactions/partnerships between the stakeholders of a particular satisfaction production chain (life cycle/s) INTRINSIC ECO-EFFICIENCY POTENTIAL innovation in which is the company/companies’ economic and competitive interest that may leads to an environmental impact reduction (system eco-efficiency: decoupling the creation of value from resources consumption)