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1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
1.2 evolution of sustainability within design vezzoli 11-12 (44)
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1.2 evolution of sustainability within design vezzoli 11-12 (44)

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  • 1. course System Design for Sustainabilitysubject 1. Sustainable development and design: the referenceframeworklearning resource 1.2Evolution of sustainability within designcarlo vezzolipolitecnico di milano . INDACO dpt. . DIS . School of Design . ItalyLearning Network on Sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 2. CONTENTS. increasing role of design (for sustainability). evolution of sustainability within design . low environmental impact materials/energies . product life cycle design/ecodesign . (Product-Service) system design for eco-efficiency . design for social equity and cohesion. design for sustainability: state of the art. a “pluralism of aesthetics” for sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 3. APPROACHES TO SUSTAINABILITY - intervening after processes’ damages intervening on processes TIME intervening on products and services + intervening consumption patterns (SCP)INCREASING (POTENTIAL) ROLE FOR DESIGN Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 4. INCREASING (POTENTIAL) ROLE OF DESIGNemphasis on preventionemphasis on socio-cultural dimension> responsibility for:the “technical” definition of the solutionsthe “attractiveness” of solutions Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 5. DESIGN FOR SUSTAINABILITY:IS A DESIGN PRACTICE, EDUCATION ANDRESEARCH THAT, IN ONE WAY OR ANOTHER,CONTRIBUTES TO SUSTAINABLE DEVELOPMENT Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 6. WHAT DO THE DESIGN COMMUNITY (IN GENERAL)KNOWS OF DESIGN FOR SUSTAINABILITY? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 7. cardboard seatHOW MANY (IN THE DESIGNCOMMUNITY) WOULD THINK IT IS WITH ALOW ENVIRONMENTAL IMPACT? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 8. Savonarola seat walnut-wood, so far 500 years life spanMADE WITHOUT ANYCONCERN FOR THE ENVIRONMENT, BUT … Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 9. + + + + + + + … + + + + + + + ……………………………………………………………….. = time/function Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 10. Chadwick , StumpfAeron, Herman Millerseat steel and plastics,12 years warrantyevenin use commodatumDESIGNED TODAY WITH ARIGHT CONCERN FOR THE ENVIRONMENT Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 11. pen, biodegradable material (from corn starch)HOW MANY (IN THE DESIGN COMMUNITY)WOULD THINK IT IS WITH A LOWENVIRONMENTAL IMPACT? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 12. Pen, MONTBLANCDESIGNED WITHOUT ANYCONCERN FOR THE ENVIRONMENT, BUT … Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 13. + + + + + + + … + + + + + + + ………………………………………………………………............. = time/function Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 14. “Natural” materialsHOW MANY(IN THE DESIGN COMMUNITY)WOULD THINK THEY AREALWAYS WITH A LOWENVIRONMENTAL IMPACT? Asbestos (amianto) is a natural material! (and one of the most cancerogenic!) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 15. how manypersons within thedesign community ?would evalautecorrectly theenvironmantalsustaianbility? “natural” “njatural”HOW MANY COULD materials materialsCORRECTLY DESIGNFOR SUSTAINABILITY(AND TEACH IT)? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 16. THE TRUTH IS …... TODAY FEW WHTIN THE DESIGN COMMUNITYARE “EQUIPPED” WITH A SOLID KNOWLEDGE-BASEAND KNOW-HOW (METHODS AND TOOLS) ONDESIGN FOR SUSTAINABILITY… TODAY THE DESIGN COMMUNITY (AS A WHOLE)IS STILL MORE PART OF THE PROBLEM THEN PARTOF THE SOLUTION! Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 17. EVOLUTION OF THE (POTENTIAL) ROLE OF DESIGNFOR SUSTAINABILITY: (in industrially maturecontexts) d g ne i d es be ” to low impact ct mat./energies je “ ob Product t he Life Cycle Design i ng ecodesign n de wi system design for eco-efficiency design for social equity and cohesion Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 18. 1. LOW ENVIRONMENTAL IMPACTMATERIALS/ENERGIES. NON-TOXIC. “NATURAL”. RECYCLABLE. RENEWABLE. BIO-DEGRADABLE Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 19. 2. PRODUCT LIFE CYCLE DESIGN (ECODESIGN)an extended design horizonfrom product designto the design of the product LIFE CYCLE stagesthe design “reference”from product designto product’s “FUNCTION” design Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 20. 2. PRODUCT LYFE CYCLE DESIGN: DEFINITION (ECODESIGN)“the design of the product life cyclestages that, while considering allrequirements, aims at minimisingthe environmental impact of thewhole of the life cycle phases inrelation to the functional unit”(Vezzoli & Manzini, Springer, London, 2008) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 21. METHODS/TOOLSseveral have been developed for product life cycle design(according to ISO/TR 14062:2002 Environmental management -Integrating environmental aspects into product design and development) … UNEP-TUD (D4S) POLIMI-DIS (MPDS) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 22. … BUT SUSTAINABILITY ASK FOR A RADICALCHANGERADICAL INNOVATIONS (DISCONTINUITY)PROMOTE (EVEN) SUSTAINABLE SYSTEMINNOVATION Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 23. 3. (PRDUCT-SERVICE) SYSTEM DESIGN FOR ECO-EFFICENCY Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 24. DEFINITIONS OF PRODUCTS-SERVICES SYSTEMSautors year definition(country)Goedkoop, van 1999 a Product Service System (or combination of products and services) is a set of marketable products andHalen, te Riele, services jointly capable of fulfilling a need for a client. [...] The PSS may lead to a benefit for environmment in connection with the creation of a (new) businessRommens (TheNetherland)Mont (Sweeden) 2001 PSS is a system of products, services, networks of actors and supporting infrastructure that continuously seeks to be competitive, satisfy customer needs and have a lower impact of traditional business modelsUNEP- Manzini, 2002 result of an innovative strategy that shifts the center of the business design and sale of products onlyVezzoli (world- (physical) systems offer products and services that are jointly capable of satisfying a given applicationwide)Brandsotter 2003 PSS is a product of material and intangible services designed and combined so that both jointly are able(Austria) to satisfy a specific need of a user. In addition a PSS may reach sustainability targetsUE, MEPPS (AA. 2005 result of an innovation strategy focused on the design and sale of a system of products and servicesVV.) that are jointly capable of fulfilling a specific customer demand(Cranfield) Evans 2007 PSS is an integrated offering of a product and a service that provides a value. When using a PSS offerset al. (UK) the opportunity to decouple economic success from material consumption and thus reduce the environmental impact of economic activityUNEP-Tischner, 2009 system of products and services (and infrastructure), jointly cope with the needs and demands ofVezzoli (world- customers in a more efficient and better value for both businesses and customers, compared to only offer products [...].wide) PSS can decouple the creation of value from the consumption of materials and energy and thus significantly reduce the environmental impact in the life cycle of traditional systems of productEU-asia link, 2010 an offer model providing the integrated mix of products and services that are together able to fulfil aLeNS (AA. VV.) particular demand of (customer) “satisfaction”, based on innovative interactions between the stakeholders of the value production system (satisfaction system), where the economic and competitive interest of the providers continuously seek after environmentally beneficial new solutions Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 25. PRODUCT-SERVICE SYSTEM: A DEFINITION“designing and providing a system ofproducts and services (and relatedinfrastructure) which are jointlycapable of fulfilling client needs ordemands more efficiently and withhigher value for both companies andcustomers than purely product basedsolutions. […]PSS could decouple the creation ofvalue from consumption of materialsand energy and thus significantlyreduce the life-cycle environmentalload of current product systems.”[UNEP, Tischner, Vezzoli, 2009]free pdf: http://www.d4s-sbs.org/ Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 26. AN EXAMPLE OFECO-EFFICENT SYSTEM INNOVATION Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 27. SYSTEM INNOVATION MAIN CHARACTERISTICROOTED IN A SATISFACTION-BASED ECONOMIC MODELeach offer is developed/designed and delivered in relation to aparticular customer “satisfaction” (unit of satisfaction)STAKEHOLDER INTERACTIONS-BASED INNOVATIONradical innovations, not so much as technological ones, asnew interactions/partnerships between the stakeholders of aparticular satisfaction production chain (life cycle/s)INTRINSIC ECO-EFFICIENCY POTENTIALinnovations that could lead up to new economic interestconvergences between the stakeholders, characterized by anintrinsic eco-efficiency Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 28. SYSTEM DESIGN FOR ECO-EFFICIENCY:A DEFINITION“the design of an eco-efficientsystem of products and servicesthat are together able to fulfil aparticular customer demand(deliver a “unit of satisfaction”),based on the design of theinteractions of the stakeholdersdirectly and indirectly linked tothat “satisfaction” system.[Vezzoli, 2010] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 29. SYSTEM DESIGN FOR ECO-EFFICIENCY: NEW APPROACHES/SKILLSA. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and the mix of product and servicesB. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-systemC. “SYSTEM ECO-EFFICIENCY” APPROACH design the interactions of the stakeholder (offer model) leading them for economic-competitive reasons towards the innovation reducing the environmental impact Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 30. [for such new skills] NEW METHODS/TOOLS some methods/tools developed to orientate system design towards eco-efficent solutions: HiCS, Highly MEPSS, MEthodology SusProNet, Network Design4Sustainability Product-Service Customerised for Product Service on sustainable PSS Step by step System Design for Solutions System development development approach Sustainability [see Manzini et [see van Halen et al. [see Tukker [see Tischner & [see Vezzoli et al., al. 2004] 2005] &Tischner, 2006] Vezzoli, 2009] tbp 2012] METHODSDESIGN TOOLS St o r y I nt e r a c b o aSDO rd B po r t f o l i t io n So l ut io n t o o l k it Offering diagram l o d ia g r a m tSDOl e ab u St o ro o l k it Sy e l e me nt s st e m I nt e r a c t y t io n boar d a sse ssme n Offering diagram t t abl e Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 31. 4. DESIGN FOR SOCIAL EQUITYwhere various forms of social inequality aredirectly addressed in the design process Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 32. MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION. product design for low-income contexts and basics needs (design for BOP, etc.). system (stakeholder interaction) design joining eco- efficiency with social equity and cohesion. … of lacally-based and network-structured enterprises/initiatives. … of path for local autonomy Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 33. WORKING HYPOTHESIS: SYSTEM INNOVATION IS ANOPPORTUNITY EVEN FOR EMERGING AND LOW-INCOME CONTEXTS“a Product-Service System innovationmay act as an eco-efficient businessopportunity to facilitate the process ofsocial-economical development inemerging and low-income contexts - byjumping over the stage characterised byindividual consumption/ownership ofmass produced goods - towards a“satisfaction-based”, low resource-intensity, distributed service-economy”[UNEP, 2009 free http://www.d4s-sbs.orgLeNS book: “PSS design for Sustainability”,Greenleaf, 2011 (to be published)] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 34. AN EXAMPLE OFSOCIO-ETHICAL + ENVIRONMENTAL SUSTAINABILESYSTEM INNOVATIONS Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 35. SOLAR HOME KITS, BrasilTSSFA company offers to Brasilian ruralpeople a solar home kits that include thehardware to generate solar energy, theinstallation service and products that usethe electricity, e.g. lighting and electricaloutlets. Customers sign a three-yearservice contract (all of the tangible inputsare owned by the provider).environmentally sustainable because ituses the solar energy + socioethicallysustainable because give to poor peopleaccess to useful services + it iseconomically sustainable because in abusiness for TSSFA company. Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 36. SYSTEM DESIGN FOR SUSTAINABILITY:NEW APPROACH AND SKILLSA. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and servicesB. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-systemC. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after both eco-efficient and socio-ethical new beneficial solutions Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 37. [for such new skills] NEW METHODS/TOOLS few methods/tools developed to orientate design towards sustainable solutions: MEPSS, MEthodology Design4Sustainability Design for Sustainability: Product-Service for Product Service Step by step approach A Practical Approach for System Design for System development [UNEP funded project] Developing Economies Sustainability [EU funded project] [UNEP funded project] [see Vezzoli et al., tbp 2012] METHODDESIGN TOOLS wo r k s St o r he e t s I nt e r a c y b o a r SDO po r t f o l i B t io n d IOffering diagram l k it nt e r a c t oo o d ia g r a m l tSDOl e ab t io n u St o r yo l k it t abl e t o boar d Offering diagram Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 38. SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature contexts) … aim at 100% be (education and practice) to DISSEMINATION je ct ” low impact ob mat./energies e“ g th Product n in d Life Cycle Design de n e ecodesign wi sig de system design for eco-efficiency design for social equity and cohesionnewresearch 0 CONSOLIDATION 100%frontier … (research achievements on knowledge-base and know-how) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 39. IN SYSTEM DESIGN FOR SUSTAINABILITY WE WILL SEE: … aim at 100% e d ig n (education and practice) s de be DISSEMINATION o t ”t low impact b jec mat./energies e “o th Product n i ng Life Cycle Design ide ecodesign w system design for eco-efficiency design for social equity and cohesion new research 0 CONSOLIDATION 100% frontier … (research achievements on knowledge-base and know-how) Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 40. .A NEW AESTHETICS FOR SUSTAINABILITY? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 41. … BUT SUSTAINABILITY REQUIRE A DIFFUSED (RADICAL) CHANGEDIFFUSED INNOVATIONPROMOTE SUSTAINABLE (SYSTEM) INNOVATIONFEASABLE AND “ATTRACTIVE” Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 42. AN AESTHETIC FOR SUSTAINABILITY?the aesthetic has a fundamental role!A “ICONIC-ENVIRONMENTALIST AESTHETIC”?a mass of “green-recycled-panda” products?A “PLURALISM OF AESTHETICS FORSUSTAINABILITY” arise from the sustainability’s (new) values thattake the expressions in a multiplicity of forms Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 43. AN NEW AESTHETIC FORPRODUCTSas well asSERVICES AND INTERACTIONS BETWEENSOCIO-ECONOMIC STAKAHOLDERS Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy
  • 44. DESIGNER: A SOCIO-CULTURAL “INNOVATOR”?A DESIGNER MAY …… observe emerging/new types of demands(coherent with sustainability) and transformingthem into products, services and systems… A DESIGNER MAY …… induce new quality criteria (coherent withsustainability) throughout the offer of (more)attractive products, services and systems Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

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