1.1 sustainable development and system innovation vezzoli 11-12 (28)

course System Design for SustainabilityTODAY:1. SUSTAINABLE DEVELOPMENT AND DESIGN: THE REFERENCE FRAMEWORK1.1 Sustainable development and system innovation1.2 Evolution of sustainability within design1.3 1.3 Introduction to product Life Cycle Design (LCD)carlo vezzolipolitecnico di milano . INDACO dpt. . DIS . faculty of design . ItalyLearning Network on Sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

course System Design for Sustainabilitysubject 1. Sustainable development and design: the reference frameworklearning resource 1.1Sustainable development and systeminnovationcarlo vezzolipolitecnico di milano . INDACO dpt. . DIS . faculty of design . ItalyLearning Network on Sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

CONTENTS. a context in strong evolution (and crises). the sustainable development . environmental sustainability . socio-ethical sustainability . economic/legislative sustainability. dimension and quality of change. system innovation for sustainability Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

A CONTEXT IN A STRONG EVOLUTION. advent of information and comunication technologies (technologies of knowledge are at the based of productivity, competition and power). interconnection (people, ideas, images, goods, money, are circulating like never before). network society (not anymore only divided into independent and isolated nations or communities). enterprises in network (teamwork, networking, outsourcing, subcontracting, delocalisation,…).… Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

A CONTEXT IN A STRUCTURAL CRISES (1/2)ECONOMIC CRISIS (AND SOCIAL) 2008-201X:[STRUCTURAL, NOT JUST FINANCIAL]. crisis of the industrial model based on material consumption:services (not products) produce 50% Europe GDP and 75% ofU.S. GDP. high feedstock‘s prices. global food crisis. high global inflation. threat of a recession in the world. crisis of credit. crisis of confidence in stock exchange markets.... unemployment Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

A CONTEXT IN A STRUCTURAL CRISES (2/2)ENVIROMENTAL CRISIS: THEDISCOVERY OF ENVIROMENTALLIMITS (AND IRREVERSIBILITYHARMFUL EFFECT)1972: Meadows, Meadows, Randers,Behrens, Limits to Growth, MIT, USA> FIRST FORECAST OF A POSSIBLEGOBAL ECO-SYSTEM COLLAPSE Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

FACING THE DOUBLE CRISIS (TODAY):SOCIO-ECONOMIC AND ENVIRONMENTAL危机 : CRISIS ( 危 : RISK; " 机 : OPPORTUNITIES )in Chinese (as in other languages), the word crisishas two meanings, risk and opportunity. many (rightly) talk about risks. we should/must (also) talk about opportunities[the same nature of design is to consider theopportunities and become its promoter] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

[about opportunities]A KEY CONTEMPORARY QUERRY:WITHIN THE ENVIRONMENTAL AND ECONOMICALCRISIS WHICH ARE THE OPPORTUNITIES?DO WE KNOW ANY OFFER/BUSINESS MODELSCAPABLE OF CREATING (NEW) VALUEDECOUPLING IT FROM THE MATERIALS ANDENERGY CONSUMPTION?> significantly reducing the environmental impactof traditional production/consumption systems? Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

SUSTAINABILITY: INTERNATIONAL PRIORITIES?"The threat of climate change is serious, urgent and growing.""The response to this challenge of our generation will be judgedby history, to the point that if we fail, we risk to deliver tofuture generations an irreversible catastrophe""There is now a widespread understanding of the urgency ofthe challenge we are facing. We know what must be done. "Barack Hussein Obama, USA president, September 22, 2009,the UN General Assembly Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

EDUCATION INTERNATIONAL PRIORITY2005-2014: UNITED NATION DECADE ONEDUCATION FOR SUSTAINABLE DEVELOPMENTintegrate the principles, values,and practices of sustainabledevelopment into all aspects ofeducation and learningeven DESIGN FORSUSTAINABILITY starts to bediffused in the curricula ofdesign schools Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

THE SUSTAINABLE DEVELOPMENT:A SOCIAL AND PRODUCTIVE DEVELOPMENTthat takes place within the limits set by the“nature” and meets the needs of the presentwithout compromising those of the futuregeneration within a world-wide equitabledistribution of resources. 1987: Our common future, WCED, ONU (first definition). 1991: Caring for the earth, UNEP, WWF, IUCN. 1992: conference ONU, Environment and development, Rio de Janeiro. 1994: fifth environmental action plan, European Commission …. 2002: summit ONU, Sustainable development, Johannesburg. 2006/2009: Sustainable Development Strategy (SDS), EuropeanCommission. 2005-2014: Decade UNESCO “Education for Sustainable development” Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

THE SUSTAINABILITY DIMENSIONSENVIRONMENTAL: CHEMICAL AND PHYSICAL- not to exceed the biosphere and geosphere “resilience”SOCIO-ETHICAL- same resources (satisfaction) level for future generations- equity in the distribution of resources (satisfaction)ECONOMIC (AND LEGISLATIVE)- economically practicable and prosperous solutions Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

THE ENVIRONMENTAL SUSTAINABILITY[THE UNDERSTANDING OF THE ENVIRONMENTAL ISSUE]THE HARMFULNESS/IRREVERSIBILITY OF THEENVIRONMENTAL IMPACTS/EFFECTS Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

serra greenhouse effectCarlo Vezzoli AH-DESIGN, EU PROJECTPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy

ozonoozone layer deplation Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

eutrhophicationCarlo Vezzoli AH-DESIGN, EU PROJECTPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy

acidificationCarlo Vezzoli AH-DESIGN, EU PROJECTPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy

t o x i c i tCarlo Vezzoli y AH-DESIGN, EU PROJECTPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy

rifiuti wastesCarlo Vezzoli AH-DESIGN, EU PROJECTPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy

ENVIRONMENTAL SUSTAINABILITY: ACTIONSPRESERVE THE RESOURCESPREVENT THE POLLUTION Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

ENVIRONMENTAL SUSTAINABILITY: SCENARIOSBIO-COMPATIBILITYresources flows compatible with the natural systemNON-INTERFERENCE“self-financing” of the artificial system’s resourceflowsDEMATERIALIZATIONreduction of the resources flows to satisfy aparticular social demand of needs and desires Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

SOCIO-ETHICAL SUSTAINABILITYEQUITY PRINCIPLE [UN, Johannesburg, 2002]“every person, in a fair distribution of resources, has a right tothe same environmental space, i.e. to the same availability ofglobal natural resources”(or better, to the same level of “satisfaction” that can beachieved from these resources in different ways)SOCIAL EQUITY AND COHESION [EU, SDS, 2006/2009]“promotion of a democratic, socially inclusive, cohesive,healthy, safe and just society with respect for fundamentalrights and cultural diversity that creates equal opportunitiesand combats discrimination in all its forms” Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

THE SOCIO-ETHICAL DIMENSION: ACTIONSERADICATING POVERTY11.2010: FAOTHE STATE OF THE FOOD INSECURITY IN THE WORLD Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

THE SOCIO-ETHICAL DIM.: (OTHER) ACTIONS[. eradicating poverty]. promotion of principles and rules of democracy. promotion of human rights and freedom. achievement of peace and security. access to information, training, employment. respect for cultural diversity, regional identity Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

ECONOMIC SUSTAINABILITYECONOMIC PROSPERITY [EU, SDS, 2006]promote a prosperous, innovative, knowledge-rich,competitive and eco-efficient economywhich provides high living standards and full and high-quality employment Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

ECONOMIC (LEGISLATIVE) SUSTAINABILITY: ACTIONSPROPER ATTRIBUTION OF THE COSTS TO RESOURCESenvironmental resources’ costs “internalisation”ORIENTING (MAIN) ONGOING TRANSITIONSinterconnection, glocalization, services, information, etc.ENHANCING PROMISING (OF NICHE) ECONOMIC MODELSe.g. sustainable system innovation or distributedeconomies Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

SUSTAINABILITY: SIZE OF CHANGEIN 50 YEARS A WORLD-WIDE EQUITABLE SYSTEMSOF PRODUCTION AND CONSUMPTION SHOULD USE~90% LESS RESOURCES THAN THEINDUSTRIALISED CONTEXTS ARE DOING TODAY. 1993: Wuppertal institute,vari report. 1993: WBCSD, Getting Eco-Efficient. 2004: Meadows, Meadows, Randers, Behrens, Limits toGrowth: The 30-Year Update. 2007: IPCC, Climate change report… Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

SUSTAINABILITY: QUALITY OF CHANGERADICAL CHANGE (“DISCONTINUITY”)PROMOTE (EVEN) SYSTEM INNOVATIONSDIFFUSED INNOVATIONPROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM)INNOVATIONS Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

SYSTEM INNOVATIONSfrom the process and product innovationto the system innovation: innovation of the value production system as the mix of products and services that are together able to fulfil a particular demand of (customer) “satisfaction”“A value system includes the value chains of a firms supplier (and their suppliers all the way back), the firm itself, the firm distribution channels, and the firms buyers (and presumably extended to the buyers of their products, and so on).” [Michael Porter, 2006] Carlo Vezzoli AH-DESIGN, EU PROJECT Politecnico di Milano / INDACO dept. / DIS / School of Design / Italy

1.1 sustainable development and system innovation vezzoli 11-12 (28)

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