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Text4Tot Advanced Public Health Communications LeMia Jenkins and Pavni Guharoy
Main concept <ul><li>Social Cognitive Theory  - cues to action and self efficacy </li></ul><ul><li>Provide 2 tips daily fo...
Target Audience <ul><li>6 parents, with at least 1 child between 2-5 years </li></ul>Health Goal -  1 healthy food prep an...
Focus group finding <ul><li>9 parents – 4 mothers, 5 fathers </li></ul><ul><li>6 parents and 4 children are overweight </l...
Food: Message tested <ul><li>7.00am  </li></ul><ul><li>Healthy Breakfast </li></ul><ul><li>Text sample: Txt4TOT: We know y...
Exercise: message tested <ul><li>5.00pm </li></ul><ul><li>Fun activity instead of watching TV </li></ul><ul><li>Text sampl...
Incentives <ul><li>2 parents received  $55 points! </li></ul><ul><li>2 parents received $ 40 points </li></ul><ul><li>1 pa...
Evaluation <ul><li>Did each text arrive at convenient times for you to act upon it? </li></ul><ul><li>Did you act upon at ...
Ideas: final product <ul><li>Run for at least 4 weeks with 10 parents ( dropout) </li></ul><ul><li>Create more opportuniti...
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Text4 tots -_lemia_and_pavni_- oct presentation v1-2

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Transcript of "Text4 tots -_lemia_and_pavni_- oct presentation v1-2"

  1. 1. Text4Tot Advanced Public Health Communications LeMia Jenkins and Pavni Guharoy
  2. 2. Main concept <ul><li>Social Cognitive Theory - cues to action and self efficacy </li></ul><ul><li>Provide 2 tips daily for parents of 2-5 year olds </li></ul><ul><li>Self-incentivized : each time a parent accomplishes the task for the day, they can reward themselves with $5. </li></ul>
  3. 3. Target Audience <ul><li>6 parents, with at least 1 child between 2-5 years </li></ul>Health Goal - 1 healthy food prep and 1 healthy activity for the child for 7 days)
  4. 4. Focus group finding <ul><li>9 parents – 4 mothers, 5 fathers </li></ul><ul><li>6 parents and 4 children are overweight </li></ul><ul><li>NW DC based, middle income, both spouses working regular 9am – 6pm jobs, have health insurance </li></ul><ul><li>Tired, unmotivated, lacking ideas for healthy activities </li></ul><ul><li>Watched at least 2-4 of TV hours daily </li></ul>
  5. 5. Food: Message tested <ul><li>7.00am </li></ul><ul><li>Healthy Breakfast </li></ul><ul><li>Text sample: Txt4TOT: We know you're working on maintaining healthy weight, reward yourself with this sweet and healthy twist on a traditional breakfast hot cereal. Try blueberry oatmeal this morning! </li></ul><ul><li>Response: +12403728394: We tried regular oatmeal with some fruit and it was yummy because it was cold and rainy! $5 for me:) </li></ul>
  6. 6. Exercise: message tested <ul><li>5.00pm </li></ul><ul><li>Fun activity instead of watching TV </li></ul><ul><li>Text sample: Txt4TOT: When you get home from work today, put on some music instead of the TV. Unwind and then teach your tot some dance moves that make them smile. </li></ul><ul><li>Response: +16014863838:We’re doing dance revolution tonight! Great idea! </li></ul>
  7. 7. Incentives <ul><li>2 parents received $55 points! </li></ul><ul><li>2 parents received $ 40 points </li></ul><ul><li>1 parent received $35 points ( but is a single parent) </li></ul><ul><li>1 parent did not send/report </li></ul>
  8. 8. Evaluation <ul><li>Did each text arrive at convenient times for you to act upon it? </li></ul><ul><li>Did you act upon at least 1 text each day? </li></ul><ul><li>Were 2 texts a day, with 1 food idea and 1 activity idea, adequate for you? </li></ul><ul><li>Did TXT4TOT have good ideas for healthy food and activities? </li></ul><ul><li>If these texts continued, would you want to stay enrolled? </li></ul>
  9. 9. Ideas: final product <ul><li>Run for at least 4 weeks with 10 parents ( dropout) </li></ul><ul><li>Create more opportunities for responses, interaction </li></ul><ul><li>Create website as a parent community and additional resources </li></ul><ul><li>Make it competitive, announce 3 winners </li></ul><ul><li>Mention participants to encourage/motivate </li></ul><ul><li>Weekly feedback to revise upcoming scripts </li></ul><ul><li>Make platform for smartphones (integrate picture messaging ) </li></ul>
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