Text4 tots -_lemia_and_pavni_- oct presentation v1-2
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Text4 tots -_lemia_and_pavni_- oct presentation v1-2






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    Text4 tots -_lemia_and_pavni_- oct presentation v1-2 Text4 tots -_lemia_and_pavni_- oct presentation v1-2 Presentation Transcript

    • Text4Tot Advanced Public Health Communications LeMia Jenkins and Pavni Guharoy
    • Main concept
      • Social Cognitive Theory - cues to action and self efficacy
      • Provide 2 tips daily for parents of 2-5 year olds
      • Self-incentivized : each time a parent accomplishes the task for the day, they can reward themselves with $5.
    • Target Audience
      • 6 parents, with at least 1 child between 2-5 years
      Health Goal - 1 healthy food prep and 1 healthy activity for the child for 7 days)
    • Focus group finding
      • 9 parents – 4 mothers, 5 fathers
      • 6 parents and 4 children are overweight
      • NW DC based, middle income, both spouses working regular 9am – 6pm jobs, have health insurance
      • Tired, unmotivated, lacking ideas for healthy activities
      • Watched at least 2-4 of TV hours daily
    • Food: Message tested
      • 7.00am
      • Healthy Breakfast
      • Text sample: Txt4TOT: We know you're working on maintaining healthy weight, reward yourself with this sweet and healthy twist on a traditional breakfast hot cereal. Try blueberry oatmeal this morning!
      • Response: +12403728394: We tried regular oatmeal with some fruit and it was yummy because it was cold and rainy! $5 for me:)
    • Exercise: message tested
      • 5.00pm
      • Fun activity instead of watching TV
      • Text sample: Txt4TOT: When you get home from work today, put on some music instead of the TV. Unwind and then teach your tot some dance moves that make them smile.
      • Response: +16014863838:We’re doing dance revolution tonight! Great idea!
    • Incentives
      • 2 parents received $55 points!
      • 2 parents received $ 40 points
      • 1 parent received $35 points ( but is a single parent)
      • 1 parent did not send/report
    • Evaluation
      • Did each text arrive at convenient times for you to act upon it?
      • Did you act upon at least 1 text each day?
      • Were 2 texts a day, with 1 food idea and 1 activity idea, adequate for you?
      • Did TXT4TOT have good ideas for healthy food and activities?
      • If these texts continued, would you want to stay enrolled?
    • Ideas: final product
      • Run for at least 4 weeks with 10 parents ( dropout)
      • Create more opportunities for responses, interaction
      • Create website as a parent community and additional resources
      • Make it competitive, announce 3 winners
      • Mention participants to encourage/motivate
      • Weekly feedback to revise upcoming scripts
      • Make platform for smartphones (integrate picture messaging )