Yep this is sales/marketing 101 but it is good info anyways! I tried to add a little more substance (the "why" it works part) to the presentation on Feature Advantage Benefit Statements. It might make working with FABs a little easier. I use FABs so often that I find myself naturally speaking this way. They work too! Most people concentrate on the use of FABs as a sales tool, but they work equally well when you are writing content. If you have ever been through a fantastic webinar, then chances are that they used FABs as well - which is another good place to use them especially when you can ad-lib them during the presentation itself. You can find similar tips and information on my blog at http://ledgen30.com/blog/
Clipping is a handy way to collect important slides you want to go back to later.