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I work with companies and individuals to understand their market and where their product and services fit. Often I find myself doing a lot of research into market presence and positioning. This is how I discovered the power of Inbound Marketing Strategies - those companies that use these strategies always have higher traffic ranks and popularity scores - surprisingly when I would point this out to the companies and individuals I work for, I have always been met with a lot of push back. This is my take on why that happens. Most small businesses have never contemplated change management. I have applied what I know about why change is difficult for the case of adopting Inbound Marketing Strategies. You can say the same thing happens with more straight forward issues, such as moving to a relational database from Excel spreadsheets. When doing data collection or tracking with more than one person, the master spreadsheet gets permanently screwed up with erroneous errors or missed changes. A relational database can permanently solve the problem. I always encounter resistance on this as well. Strange but true, I see it all the time.