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Raising Seed Capital <ul><li>Michael Jackson </li></ul><ul><li>@MAJACKS0N </li></ul><ul><li>[email_address] </li></ul>
From The Investor ’ s Perspective: Team, Product, Market  <ul><li>Basic Questions : </li></ul><ul><li>1. Do I love the tea...
From The Startup ’ s Perspective: Right  “ Fit ”   <ul><li>Ask Questions: Due Your Due Diligence!!! </li></ul><ul><li>Resu...
Your Deck <ul><li>Intro/Elevator Pitch </li></ul><ul><li>The Problem </li></ul><ul><li>Your Solution (with Demo!) </li></u...
Things to Do <ul><li>It ’ s all about minimizing an investor ’ s perceived risk, so : </li></ul><ul><li>Get in an accelera...
Things to Avoid:  <ul><li>Your main focus should be building a great company, not  </li></ul><ul><li>raising money so : </...
Online Resources  <ul><li>AngelList:  http://angel.co/ </li></ul><ul><li>Seedsummit:  http://seedsummit.org/ </li></ul><ul...
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Michael jackson : how to raise seed capital ?

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Transcript of "Michael jackson : how to raise seed capital ?"

  1. 1. Raising Seed Capital <ul><li>Michael Jackson </li></ul><ul><li>@MAJACKS0N </li></ul><ul><li>[email_address] </li></ul>
  2. 2. From The Investor ’ s Perspective: Team, Product, Market <ul><li>Basic Questions : </li></ul><ul><li>1. Do I love the team? </li></ul><ul><li>2. Is this a (potentially) kickass product/service? </li></ul><ul><li>3. Will people buy/use this product/service? </li></ul><ul><li>4. How big ’ s the market? </li></ul><ul><li>5. Do I understand the market? </li></ul><ul><li>Deeper Questions : </li></ul><ul><li>1. Do I want to lead this investment? </li></ul><ul><li>2. What ’ s the right amount of money to invest? </li></ul><ul><li>3. How much equity do I take? </li></ul><ul><li>4. Are there comparables? </li></ul><ul><li>5. How do I see the exit? </li></ul>
  3. 3. From The Startup ’ s Perspective: Right “ Fit ” <ul><li>Ask Questions: Due Your Due Diligence!!! </li></ul><ul><li>Results of previous investments </li></ul><ul><li>Get a list of their current investments </li></ul><ul><li>Ask for contacts at all their portfolio companies </li></ul><ul><li>How does my startup fit with your investment thesis? </li></ul><ul><li>What are your return expectations? </li></ul><ul><li>Do you have the right people in your network to help us succeed? </li></ul><ul><li>How much time do you dedicate to helping your investments? </li></ul><ul><li>Entrepreneur/Investor relationship is a Partnership …it ’ s gotta be mutually beneficial </li></ul>
  4. 4. Your Deck <ul><li>Intro/Elevator Pitch </li></ul><ul><li>The Problem </li></ul><ul><li>Your Solution (with Demo!) </li></ul><ul><li>The Team </li></ul><ul><li>Market Size </li></ul>6. Business Model 7. Your Technology 8. Competition 9. Key Numbers and Metrics 10. How Much Money <ul><li>Be confident, not arrogant </li></ul><ul><li>Keep it direct and concise </li></ul><ul><li>Make it engaging and interactive </li></ul><ul><li>Have support slides </li></ul>
  5. 5. Things to Do <ul><li>It ’ s all about minimizing an investor ’ s perceived risk, so : </li></ul><ul><li>Get in an accelerator program (you ’ ve done this!) </li></ul><ul><li>Set up a first-class advisory board </li></ul><ul><li>Be visible and engaged </li></ul><ul><li>Get “ warm ” intros </li></ul><ul><li>Build a great product and keep iterating (money always </li></ul><ul><li>finds great companies!) </li></ul><ul><li>Stay Positive!!! </li></ul>
  6. 6. Things to Avoid: <ul><li>Your main focus should be building a great company, not </li></ul><ul><li>raising money so : </li></ul><ul><li>Don ’ t “ Pitch the Bitch ” , i.e. juniors or intermediaries </li></ul><ul><li>Don ’ t waste time with investors with no money </li></ul><ul><li>Don ’ t bother with organized angel groups </li></ul><ul><li>A quick “ no ” is waaay better than a long “ maybe ” </li></ul><ul><li>Don ’ t pay € for advice </li></ul><ul><li>Try and keep # of investors to a minimum </li></ul><ul><li>DO NOT give up a majority of your company </li></ul>
  7. 7. Online Resources <ul><li>AngelList: http://angel.co/ </li></ul><ul><li>Seedsummit: http://seedsummit.org/ </li></ul><ul><li>VC Blog Directory: http://larrycheng.com/2011/01/19/venture-capital-vc-blog-directory-2011-edition/ </li></ul><ul><li>Me: @MAJACKS0N </li></ul>
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