Startup, how to set up your pricing strategy ?
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How to define the right price ? ...
How to define the right price ?
• One of the four major elements of the marketing mix is price
• Pricing has a huge and direct impact on profitability
• Pricing strategies vary considerably across industries, countries and
customers (international customers)
• Often prices are too low compared to the willingness to pay of the consumers (consumer surplus)
By Orsolya Sadik Rozsnyai, International Innovation Marketing Expert and Professor
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