SlideShare a Scribd company logo
1 of 46
Download to read offline
LE MAT – Special Places, Special People, Special Values
    A SOCIAL BRAND to mainstream SOCIAL ENTREPRENEURSHIP in TOURISM

        by Renate Goergen – President and brand manager LE MAT EUROPE
Le mat also in slovenia?
Social co-operatives were developed in Italy by social entrepreneurs
since the 80ties as a result of the closing process of Psychiatric
Hospitals, the battling against prisons and for inclusion of people
with disabilities or other problems….than social entrepreneurs came
up all over Europe…
They work in the general interest of the communities for a more
sustainable and inclusive development….they create not only jobs in
many economic sectors and social and democratic capacities for
members and workers and specially for people with lower social
opportunities…
Social entrepreneurs are
individuals with innovative
solutions to society’s most
pressing social problems. They are
ambitious and persistent, tackling
major social issues and offering
new ideas for wide-scale change.
Rather than leaving societal needs
to the government or business
sectors, social entrepreneurs find
what is not working and solve the
problem by changing the system,
spreading the solution, and
persuading entire societies to take
new leaps….ASHOKA
The Le Mat SPECIAL people set up social co-operatives
because they are social entrepreneurs, love collective owned
and community shared businesses, like a more sustainable
and inclusive development, want to do a work they like and
have an equal salary, want to be independent and take their
own decisions…




Brussels, the 26° of June 2012
HOW DID IT START?
SOME OF US SOME YEAR AGO HAD A NEW IDEA!




We wanted to do a job where we could meet new and
                interesting people
We wanted social entrepreneurship to become more
          touchable, visible,shareable, traceable,
   open to everybody, we wanted to attract new people,
    have new friends and clients and show our abilities




And so we decided to search a Hotel and we found a
    small and old one owned by a local bank…
Le mat also in slovenia?
IT WAS A HARD BUT EXITING WORK!!!!!!
                We discovered to be good
      in welcoming and including people from abroad

             We discovered that Travellers like
     SPECIAL PLACES, SPECIAL PEOPLE, SPECIAL VALUES

   We discovered to be able to tell our stories about social
entrepreneurship, active citizenship, empowerment, recovery

    We learned to be a SPECIAL PLACE and
   an INNOVATIVE TOURISTIC PRODUCT!!!!!
Le Mat's social entrepreneurs like tourism to be something more than
spending free time and consuming new adventures, more than a specialized
industry.
We like tourism as an opportunity to restore communities and landscapes…
a tourism able to open minds towards those who are different from us, a
tourism where you meet people and where you can listen to the thousands
of stories and cultures of a local community and where the local community
is curious to meet, to exchange and to welcome who comes from
abroad, discovering unknown methods, thoughts and actions…
LOGO vs


                            We decided that ACCOGLIENZA and
                            SUSTAINABLE TOURISM had to be our
                            job, our business model!

                            We developed our competences, the
                            organization, the marketing
                            concepts…

                            We knew to be UNIQUE but we had to
                            stabilize our product, the services…

                            We wanted travellers to come back,
                            to guarantee always the same
BELLUNO, 10 febbraio 2012
                            quality…                        11
We developed MANUALS, METHODOLOGIES, WE DISTILLED
our daily practice….

      AND ANOTHER IDEA CAME UP!!!!!!

       OUR BUSINESS MODEL FUNCTIONS!
     MAYBE IT IS REPEATABLE, IMITABLE???????

           COULDN’T there be a
    HOTEL CHAIN of Social Entrepreneurs
            WORLDWIDE?????
In 2000 the European Programme EQUAL gave us the chance
to try to realize this big project. We organized an Italian
European partnership and presented:“Albergo in via dei matti
numero 0”, in English
        LE MAT – decent work through social economy




From 2001 to 2005 we worked to develop a            BRAND,
to write the Manuals, to experiment replication in Italy and
maybe in another European country and we learned about
        franchising developing SOCIAL FRANCHISING
FRANCHISING – SOMETHING NEW FOR SOCIAL ENTREPRENEURS!
“If somebody uses resources merely “to reinvent the wheel”, it is rightly considered
as a waste. Yet, the systematic replication of projects in the non-profit sector still
remains the exception to the rule. This is understandable - many players in the so-
called third sector rightly see themselves as “social change agents” – as an outlet for
innovation. They prefer to focus their energies on the development of new
approaches. Imitating those of others is considered as “not sexy”. The result is one
pilot project after the other. Many prototypes, but few replications.
The potential gains offered by the scaling up of successful prototypes into other
places, have largely been neglected. There are, nevertheless, those exceptions to the
rule that show the following: Systematic replication with local adaptation not only
leads to greater efficiency and faster expansion. A well-organised replication process
can lead to intelligent project networks with positive qualitative effects.”

Bundesverband Deutscher Stiftungen
LOGO vs




                 LE MAT ITALY was set up by Social Co-
                 operatives and Social Entrepreneurs in 2005.
                 WE wanted to be owners of our BRAND


LE MAT EUROPE - a cooperative based on
SWEDISH LAW - was the next step in 2008

                    AND the replication process towards LE
                    MAT SWEDEN could start!!!!
                                                                15
LOGO vs




          16
LE MAT today is a sexy brand
               standing for
   social entrepreneurship in tourism
    owned and developed by social
        entrepreneurs in Europe
 and can – as a social franchise system –
   be replicated in a very unique way
wherever there are social entrepreneurs
         who want to imitate it
LOGO vs




THE SOCIAL FRANCHISING PROCESS
Step by step by step by step by step by step…..
LE MAT ITALY IS WORKING in ITALY and there are already 19 SPECIAL
    PLACES offering LE MAT ACCOMODATION and TOURISM PRODUCTS
                             www.lemat.it
LE MAT SWEDEN is working in SWEDEN and 3 LE MAT B&Bs are already
open www.lemat.se
LE MAT EUROPE is working in UK, BOSNIA &
HERZEGOVINA, POLAND, GERMANY, SPAIN……




Brussels, the 26° of June 2012
WHAT IS A SPECIAL PLACE LE MAT????
           A Hotel, a Hostel, a B&B, a ship, a restaurant….a UNIQUE PLACE,
                 managed by UNIQUE PEOPLE and SPECIAL VALUES!
Guests feel to be in middle of social entrepreneurs, their colleagues and friends, their
local network: the feel to discover not only traditional tourist sides but a SPECIAL WAY OF
LIVE!
Travellers find a lot of information not only about the
surroundings but about relationships, the functioning
of the co-operative, the costumers etc, a good (equal)
and traceable price, no physical, psychical, sensorial
and cultural barriers…..
The beds are really good, the breakfast is excellent and very nice people give the welcome
The traveller feels included in the community, as a citizen for a while
                        The quality card of THAT UNIQUE LE MAT and information about
                        all the OTHER LE MAT are available and you can become member
                        of the Travellers’ Association Le Mat!
HOW YOU BECOME A SPECIAL PLACE LE MAT?
  -   You have to want it and to ask it
  -   You read the MANIFESTO LE MAT and we tell you about all the services
      and advantages there will be in becoming a LE MAT
  -   You are asked to give a self description of your organization and your
      plans
  -   We agree a visit, we analyse your project (the already existing
      hotel/hostel or your needs and ideas to open one)
  -   We write a proposal about all the next steps you need to become a LE
      MAT SPECIAL PLACE and the costs of our consultancies
  -   You agree and we sign the contract TOWARDS BECOMING A LE MAT
  -   At the end of the process you become a LE MAT SPECIAL PLACE, you pay
      your yearly fee related to the services you want and need and once a
      year we come and control!
If you don’t have the money to restore and/or to pay the training and
consultancy services we help you to find the money!
WHAT WE ALREADY HAVE….
Competences and know
how, Handbooks, a registered
BRAND, already a lot of
travellers, travel agents promoting
the LE MAT TRAVEL PRODUCTS, a
business model and business
plans, a technical staff of
consultants…..
Some really good partners in Europe,
Wonderful workers,
And many interesting stories told by
TERESA the LE MAT TRAVELLER!
http://www.youtube.com/watchv=__fSHw1jT9I&feature=player_embedded
WHAT WE NEED …….
SPACE and BUILDINGS:
we would like to use the ABANDONED
BUILDINGS (private or public), the property
of MAFIA and ORGANIZED CRIME, all the
COMMUNITY ASSETS in order to turn them
to value

RISK MONEY – CREDITS and START UP
CAPITAL:
ABANDONED BUILDINGS have to be
restored and we need some time in the
start-up period to teach how to become a
Le Mat and bring the guests and travellers
WE ARE WORKING TOWARDS:
• A SPECIAL PLACE LE MAT in EACH SOCIAL
  ENTERPRISE
• A LE MAT FRANCHISE SYSTEM IN EACH
  EUROPEAN COUNTRY
• A CENTRALIZED BOOKING SYSTEM

AT THE MOMENT YOU CAN TRAVEL LE MAT
ALREADY TO:
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
Le mat also in slovenia?
BECOME A LE MAT TRAVELLER!

More Related Content

Similar to Le mat also in slovenia?

Le mat a brand of social co-ops
Le mat   a brand of social co-opsLe mat   a brand of social co-ops
Le mat a brand of social co-opsRenate Goergen
 
The Le Mat trademark and Franchise system
The Le Mat trademark and Franchise systemThe Le Mat trademark and Franchise system
The Le Mat trademark and Franchise systemRenate Goergen
 
THE LE MAT MANIFESTO
THE LE MAT MANIFESTOTHE LE MAT MANIFESTO
THE LE MAT MANIFESTOLe Mat
 
Le mat a social brand
Le mat a social brandLe mat a social brand
Le mat a social brandLe Mat
 
Community business foundation “The Silver Twiggies”
Community business foundation “The Silver Twiggies”Community business foundation “The Silver Twiggies”
Community business foundation “The Silver Twiggies”SorosaFonds
 
Addicted to-success-brochure-english
Addicted to-success-brochure-englishAddicted to-success-brochure-english
Addicted to-success-brochure-englishYesEuropa
 
The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022
The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022
The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022InsightsSuccess4
 
PIF of Slow Tourism association South Tyrol .pdf
PIF of Slow Tourism association South Tyrol .pdfPIF of Slow Tourism association South Tyrol .pdf
PIF of Slow Tourism association South Tyrol .pdfClaudia Lanteri
 
PIF-25072023_Slow Tourism .pdf
PIF-25072023_Slow Tourism .pdfPIF-25072023_Slow Tourism .pdf
PIF-25072023_Slow Tourism .pdfClaudia Lanteri
 
Europeana Strategy Workshop Distribute & Engage
Europeana Strategy Workshop Distribute & EngageEuropeana Strategy Workshop Distribute & Engage
Europeana Strategy Workshop Distribute & EngageEuropeana
 
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyJoris Claeys
 
Complementry Currency pilot for the benifit of partner cities' residents
Complementry Currency pilot for the benifit of partner cities' residentsComplementry Currency pilot for the benifit of partner cities' residents
Complementry Currency pilot for the benifit of partner cities' residentsIr Aviv
 
AMURT Romania 2012 EN
AMURT Romania 2012 ENAMURT Romania 2012 EN
AMURT Romania 2012 ENAMURT Romania
 
Presentación Startup Europe Week Ciudad Real 2016
Presentación Startup Europe Week Ciudad Real 2016Presentación Startup Europe Week Ciudad Real 2016
Presentación Startup Europe Week Ciudad Real 2016Rubeumorg
 

Similar to Le mat also in slovenia? (20)

Le Mat in Poland
Le Mat in PolandLe Mat in Poland
Le Mat in Poland
 
Le mat a brand of social co-ops
Le mat   a brand of social co-opsLe mat   a brand of social co-ops
Le mat a brand of social co-ops
 
The Le Mat trademark and Franchise system
The Le Mat trademark and Franchise systemThe Le Mat trademark and Franchise system
The Le Mat trademark and Franchise system
 
THE LE MAT MANIFESTO
THE LE MAT MANIFESTOTHE LE MAT MANIFESTO
THE LE MAT MANIFESTO
 
Le mat a social brand
Le mat a social brandLe mat a social brand
Le mat a social brand
 
1 introduction text
1 introduction text1 introduction text
1 introduction text
 
Community business foundation “The Silver Twiggies”
Community business foundation “The Silver Twiggies”Community business foundation “The Silver Twiggies”
Community business foundation “The Silver Twiggies”
 
SOAP OPERA - WHAT, WHY...
SOAP OPERA - WHAT, WHY...SOAP OPERA - WHAT, WHY...
SOAP OPERA - WHAT, WHY...
 
Coop tourism
Coop tourismCoop tourism
Coop tourism
 
Addicted to-success-brochure-english
Addicted to-success-brochure-englishAddicted to-success-brochure-english
Addicted to-success-brochure-english
 
Siracusa presentazione atene
Siracusa presentazione ateneSiracusa presentazione atene
Siracusa presentazione atene
 
The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022
The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022
The 10 Coolest Coliving Spaces Around the Globe To Check Out July 2022
 
PIF of Slow Tourism association South Tyrol .pdf
PIF of Slow Tourism association South Tyrol .pdfPIF of Slow Tourism association South Tyrol .pdf
PIF of Slow Tourism association South Tyrol .pdf
 
PIF-25072023_Slow Tourism .pdf
PIF-25072023_Slow Tourism .pdfPIF-25072023_Slow Tourism .pdf
PIF-25072023_Slow Tourism .pdf
 
Europeana Strategy Workshop Distribute & Engage
Europeana Strategy Workshop Distribute & EngageEuropeana Strategy Workshop Distribute & Engage
Europeana Strategy Workshop Distribute & Engage
 
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
 
Complementry Currency pilot for the benifit of partner cities' residents
Complementry Currency pilot for the benifit of partner cities' residentsComplementry Currency pilot for the benifit of partner cities' residents
Complementry Currency pilot for the benifit of partner cities' residents
 
AMURT Romania 2012 EN
AMURT Romania 2012 ENAMURT Romania 2012 EN
AMURT Romania 2012 EN
 
Heroes dossier En
Heroes dossier EnHeroes dossier En
Heroes dossier En
 
Presentación Startup Europe Week Ciudad Real 2016
Presentación Startup Europe Week Ciudad Real 2016Presentación Startup Europe Week Ciudad Real 2016
Presentación Startup Europe Week Ciudad Real 2016
 

More from Le Mat

Social value hotel le mat perugia
Social value   hotel le mat perugiaSocial value   hotel le mat perugia
Social value hotel le mat perugiaLe Mat
 
Special people Le Mat...wath does it mean?
Special people Le Mat...wath does it mean?Special people Le Mat...wath does it mean?
Special people Le Mat...wath does it mean?Le Mat
 
All Le Mat's _ Le Mat for all
All Le Mat's _ Le Mat for allAll Le Mat's _ Le Mat for all
All Le Mat's _ Le Mat for allLe Mat
 
Officina n.ro 3 - 17 febbraio 2012
Officina n.ro 3 - 17 febbraio 2012Officina n.ro 3 - 17 febbraio 2012
Officina n.ro 3 - 17 febbraio 2012Le Mat
 
Benvenuti alla spiaggia tangram
Benvenuti alla spiaggia tangram Benvenuti alla spiaggia tangram
Benvenuti alla spiaggia tangram Le Mat
 
Officina Le Mat I compiti per casa
Officina Le Mat I compiti per casaOfficina Le Mat I compiti per casa
Officina Le Mat I compiti per casaLe Mat
 
Officina le mat brand strenght
Officina le mat brand strenghtOfficina le mat brand strenght
Officina le mat brand strenghtLe Mat
 
Seconda Bozza piano d'impresa
Seconda Bozza piano d'impresaSeconda Bozza piano d'impresa
Seconda Bozza piano d'impresaLe Mat
 
Bozza piano d'impresa Le Mat
Bozza piano d'impresa Le MatBozza piano d'impresa Le Mat
Bozza piano d'impresa Le MatLe Mat
 
Bozza piano d'impresa
Bozza piano d'impresaBozza piano d'impresa
Bozza piano d'impresaLe Mat
 
LE MAT - a social brand and franchise system
LE MAT - a social brand and franchise systemLE MAT - a social brand and franchise system
LE MAT - a social brand and franchise systemLe Mat
 
Voglia di mondo nei piedi e nel cuore le mat ecometettoilmondo
Voglia di mondo nei piedi e nel cuore   le mat ecometettoilmondoVoglia di mondo nei piedi e nel cuore   le mat ecometettoilmondo
Voglia di mondo nei piedi e nel cuore le mat ecometettoilmondoLe Mat
 
Noi giriamo tutto il mondo le mat passepartout - scuole
Noi giriamo tutto il mondo   le mat passepartout - scuoleNoi giriamo tutto il mondo   le mat passepartout - scuole
Noi giriamo tutto il mondo le mat passepartout - scuoleLe Mat
 
OFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionale
OFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionaleOFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionale
OFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionaleLe Mat
 
OFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leve
OFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leveOFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leve
OFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leveLe Mat
 
Territorio wikipedia
Territorio   wikipediaTerritorio   wikipedia
Territorio wikipediaLe Mat
 
Convenzione europea paesaggio
Convenzione europea paesaggioConvenzione europea paesaggio
Convenzione europea paesaggioLe Mat
 
Paesaggio wikipedia
Paesaggio   wikipediaPaesaggio   wikipedia
Paesaggio wikipediaLe Mat
 
Laboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFI
Laboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFILaboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFI
Laboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFILe Mat
 
OFFICINA LE MAT - CLASSROOM - IGNITE BANKING
OFFICINA LE MAT - CLASSROOM - IGNITE BANKINGOFFICINA LE MAT - CLASSROOM - IGNITE BANKING
OFFICINA LE MAT - CLASSROOM - IGNITE BANKINGLe Mat
 

More from Le Mat (20)

Social value hotel le mat perugia
Social value   hotel le mat perugiaSocial value   hotel le mat perugia
Social value hotel le mat perugia
 
Special people Le Mat...wath does it mean?
Special people Le Mat...wath does it mean?Special people Le Mat...wath does it mean?
Special people Le Mat...wath does it mean?
 
All Le Mat's _ Le Mat for all
All Le Mat's _ Le Mat for allAll Le Mat's _ Le Mat for all
All Le Mat's _ Le Mat for all
 
Officina n.ro 3 - 17 febbraio 2012
Officina n.ro 3 - 17 febbraio 2012Officina n.ro 3 - 17 febbraio 2012
Officina n.ro 3 - 17 febbraio 2012
 
Benvenuti alla spiaggia tangram
Benvenuti alla spiaggia tangram Benvenuti alla spiaggia tangram
Benvenuti alla spiaggia tangram
 
Officina Le Mat I compiti per casa
Officina Le Mat I compiti per casaOfficina Le Mat I compiti per casa
Officina Le Mat I compiti per casa
 
Officina le mat brand strenght
Officina le mat brand strenghtOfficina le mat brand strenght
Officina le mat brand strenght
 
Seconda Bozza piano d'impresa
Seconda Bozza piano d'impresaSeconda Bozza piano d'impresa
Seconda Bozza piano d'impresa
 
Bozza piano d'impresa Le Mat
Bozza piano d'impresa Le MatBozza piano d'impresa Le Mat
Bozza piano d'impresa Le Mat
 
Bozza piano d'impresa
Bozza piano d'impresaBozza piano d'impresa
Bozza piano d'impresa
 
LE MAT - a social brand and franchise system
LE MAT - a social brand and franchise systemLE MAT - a social brand and franchise system
LE MAT - a social brand and franchise system
 
Voglia di mondo nei piedi e nel cuore le mat ecometettoilmondo
Voglia di mondo nei piedi e nel cuore   le mat ecometettoilmondoVoglia di mondo nei piedi e nel cuore   le mat ecometettoilmondo
Voglia di mondo nei piedi e nel cuore le mat ecometettoilmondo
 
Noi giriamo tutto il mondo le mat passepartout - scuole
Noi giriamo tutto il mondo   le mat passepartout - scuoleNoi giriamo tutto il mondo   le mat passepartout - scuole
Noi giriamo tutto il mondo le mat passepartout - scuole
 
OFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionale
OFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionaleOFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionale
OFFICINA LE MAT LAB 2 Alessio di Giulio Il turismo vocazionale
 
OFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leve
OFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leveOFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leve
OFFICINA LE MAT LAB 2 Alessio di Giulio Comunità locale e leve
 
Territorio wikipedia
Territorio   wikipediaTerritorio   wikipedia
Territorio wikipedia
 
Convenzione europea paesaggio
Convenzione europea paesaggioConvenzione europea paesaggio
Convenzione europea paesaggio
 
Paesaggio wikipedia
Paesaggio   wikipediaPaesaggio   wikipedia
Paesaggio wikipedia
 
Laboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFI
Laboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFILaboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFI
Laboratorio OFFICINA LE MAT - Social Media Strategy - ALESSIO CARCIOFI
 
OFFICINA LE MAT - CLASSROOM - IGNITE BANKING
OFFICINA LE MAT - CLASSROOM - IGNITE BANKINGOFFICINA LE MAT - CLASSROOM - IGNITE BANKING
OFFICINA LE MAT - CLASSROOM - IGNITE BANKING
 

Recently uploaded

Strategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsStrategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsRezStream
 
TOUR & ITS TYPE
TOUR & ITS   TYPE   TOUR & ITS   TYPE
TOUR & ITS TYPE kittustudy7
 
Make Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesMake Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesAdeeba Tour and Travels
 
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Luggage Locker
 
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloPlanning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloHilo Ocean Adventures
 
Uttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in UttarakhandUttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in Uttarakhandpalakdigital7
 
Exploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideExploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideBikat Adventures
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"tokhirova06
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"tokhirova06
 
Best experience in France - Love Country
Best experience in France - Love CountryBest experience in France - Love Country
Best experience in France - Love Countrynewalex15115
 
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceDive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceHanalei Charters
 
History and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayHistory and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayBadhriNarayanan21
 
Holi Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfHoli Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfNeerajChaudhary99
 
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India HaryanaTour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryanarajtourguide321
 
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxHan River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxChung Yen Chang
 
Priceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld
 

Recently uploaded (19)

Strategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsStrategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing Efforts
 
TOUR & ITS TYPE
TOUR & ITS   TYPE   TOUR & ITS   TYPE
TOUR & ITS TYPE
 
Make Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesMake Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj Packages
 
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
 
Discover Manali: Marvels & Must-See Spots
Discover Manali: Marvels & Must-See SpotsDiscover Manali: Marvels & Must-See Spots
Discover Manali: Marvels & Must-See Spots
 
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloPlanning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
 
Uttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in UttarakhandUttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in Uttarakhand
 
Exploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideExploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive Guide
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"
 
Best experience in France - Love Country
Best experience in France - Love CountryBest experience in France - Love Country
Best experience in France - Love Country
 
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptxPRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
 
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceDive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
 
History and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayHistory and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation Day
 
Holi Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfHoli Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdf
 
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India HaryanaTour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
 
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxHan River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
 
Ugandan Odyssey A Sixteen day safari Around Uganda
Ugandan Odyssey A Sixteen day safari Around UgandaUgandan Odyssey A Sixteen day safari Around Uganda
Ugandan Odyssey A Sixteen day safari Around Uganda
 
Priceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By Country
 

Le mat also in slovenia?

  • 1. LE MAT – Special Places, Special People, Special Values A SOCIAL BRAND to mainstream SOCIAL ENTREPRENEURSHIP in TOURISM by Renate Goergen – President and brand manager LE MAT EUROPE
  • 3. Social co-operatives were developed in Italy by social entrepreneurs since the 80ties as a result of the closing process of Psychiatric Hospitals, the battling against prisons and for inclusion of people with disabilities or other problems….than social entrepreneurs came up all over Europe… They work in the general interest of the communities for a more sustainable and inclusive development….they create not only jobs in many economic sectors and social and democratic capacities for members and workers and specially for people with lower social opportunities…
  • 4. Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps….ASHOKA
  • 5. The Le Mat SPECIAL people set up social co-operatives because they are social entrepreneurs, love collective owned and community shared businesses, like a more sustainable and inclusive development, want to do a work they like and have an equal salary, want to be independent and take their own decisions… Brussels, the 26° of June 2012
  • 6. HOW DID IT START? SOME OF US SOME YEAR AGO HAD A NEW IDEA! We wanted to do a job where we could meet new and interesting people
  • 7. We wanted social entrepreneurship to become more touchable, visible,shareable, traceable, open to everybody, we wanted to attract new people, have new friends and clients and show our abilities And so we decided to search a Hotel and we found a small and old one owned by a local bank…
  • 9. IT WAS A HARD BUT EXITING WORK!!!!!! We discovered to be good in welcoming and including people from abroad We discovered that Travellers like SPECIAL PLACES, SPECIAL PEOPLE, SPECIAL VALUES We discovered to be able to tell our stories about social entrepreneurship, active citizenship, empowerment, recovery We learned to be a SPECIAL PLACE and an INNOVATIVE TOURISTIC PRODUCT!!!!!
  • 10. Le Mat's social entrepreneurs like tourism to be something more than spending free time and consuming new adventures, more than a specialized industry. We like tourism as an opportunity to restore communities and landscapes… a tourism able to open minds towards those who are different from us, a tourism where you meet people and where you can listen to the thousands of stories and cultures of a local community and where the local community is curious to meet, to exchange and to welcome who comes from abroad, discovering unknown methods, thoughts and actions…
  • 11. LOGO vs We decided that ACCOGLIENZA and SUSTAINABLE TOURISM had to be our job, our business model! We developed our competences, the organization, the marketing concepts… We knew to be UNIQUE but we had to stabilize our product, the services… We wanted travellers to come back, to guarantee always the same BELLUNO, 10 febbraio 2012 quality… 11
  • 12. We developed MANUALS, METHODOLOGIES, WE DISTILLED our daily practice…. AND ANOTHER IDEA CAME UP!!!!!! OUR BUSINESS MODEL FUNCTIONS! MAYBE IT IS REPEATABLE, IMITABLE??????? COULDN’T there be a HOTEL CHAIN of Social Entrepreneurs WORLDWIDE?????
  • 13. In 2000 the European Programme EQUAL gave us the chance to try to realize this big project. We organized an Italian European partnership and presented:“Albergo in via dei matti numero 0”, in English LE MAT – decent work through social economy From 2001 to 2005 we worked to develop a BRAND, to write the Manuals, to experiment replication in Italy and maybe in another European country and we learned about franchising developing SOCIAL FRANCHISING
  • 14. FRANCHISING – SOMETHING NEW FOR SOCIAL ENTREPRENEURS! “If somebody uses resources merely “to reinvent the wheel”, it is rightly considered as a waste. Yet, the systematic replication of projects in the non-profit sector still remains the exception to the rule. This is understandable - many players in the so- called third sector rightly see themselves as “social change agents” – as an outlet for innovation. They prefer to focus their energies on the development of new approaches. Imitating those of others is considered as “not sexy”. The result is one pilot project after the other. Many prototypes, but few replications. The potential gains offered by the scaling up of successful prototypes into other places, have largely been neglected. There are, nevertheless, those exceptions to the rule that show the following: Systematic replication with local adaptation not only leads to greater efficiency and faster expansion. A well-organised replication process can lead to intelligent project networks with positive qualitative effects.” Bundesverband Deutscher Stiftungen
  • 15. LOGO vs LE MAT ITALY was set up by Social Co- operatives and Social Entrepreneurs in 2005. WE wanted to be owners of our BRAND LE MAT EUROPE - a cooperative based on SWEDISH LAW - was the next step in 2008 AND the replication process towards LE MAT SWEDEN could start!!!! 15
  • 16. LOGO vs 16
  • 17. LE MAT today is a sexy brand standing for social entrepreneurship in tourism owned and developed by social entrepreneurs in Europe and can – as a social franchise system – be replicated in a very unique way wherever there are social entrepreneurs who want to imitate it
  • 18. LOGO vs THE SOCIAL FRANCHISING PROCESS Step by step by step by step by step by step…..
  • 19. LE MAT ITALY IS WORKING in ITALY and there are already 19 SPECIAL PLACES offering LE MAT ACCOMODATION and TOURISM PRODUCTS www.lemat.it LE MAT SWEDEN is working in SWEDEN and 3 LE MAT B&Bs are already open www.lemat.se LE MAT EUROPE is working in UK, BOSNIA & HERZEGOVINA, POLAND, GERMANY, SPAIN…… Brussels, the 26° of June 2012
  • 20. WHAT IS A SPECIAL PLACE LE MAT???? A Hotel, a Hostel, a B&B, a ship, a restaurant….a UNIQUE PLACE, managed by UNIQUE PEOPLE and SPECIAL VALUES! Guests feel to be in middle of social entrepreneurs, their colleagues and friends, their local network: the feel to discover not only traditional tourist sides but a SPECIAL WAY OF LIVE! Travellers find a lot of information not only about the surroundings but about relationships, the functioning of the co-operative, the costumers etc, a good (equal) and traceable price, no physical, psychical, sensorial and cultural barriers….. The beds are really good, the breakfast is excellent and very nice people give the welcome The traveller feels included in the community, as a citizen for a while The quality card of THAT UNIQUE LE MAT and information about all the OTHER LE MAT are available and you can become member of the Travellers’ Association Le Mat!
  • 21. HOW YOU BECOME A SPECIAL PLACE LE MAT? - You have to want it and to ask it - You read the MANIFESTO LE MAT and we tell you about all the services and advantages there will be in becoming a LE MAT - You are asked to give a self description of your organization and your plans - We agree a visit, we analyse your project (the already existing hotel/hostel or your needs and ideas to open one) - We write a proposal about all the next steps you need to become a LE MAT SPECIAL PLACE and the costs of our consultancies - You agree and we sign the contract TOWARDS BECOMING A LE MAT - At the end of the process you become a LE MAT SPECIAL PLACE, you pay your yearly fee related to the services you want and need and once a year we come and control! If you don’t have the money to restore and/or to pay the training and consultancy services we help you to find the money!
  • 22. WHAT WE ALREADY HAVE…. Competences and know how, Handbooks, a registered BRAND, already a lot of travellers, travel agents promoting the LE MAT TRAVEL PRODUCTS, a business model and business plans, a technical staff of consultants….. Some really good partners in Europe, Wonderful workers, And many interesting stories told by TERESA the LE MAT TRAVELLER! http://www.youtube.com/watchv=__fSHw1jT9I&feature=player_embedded
  • 23. WHAT WE NEED ……. SPACE and BUILDINGS: we would like to use the ABANDONED BUILDINGS (private or public), the property of MAFIA and ORGANIZED CRIME, all the COMMUNITY ASSETS in order to turn them to value RISK MONEY – CREDITS and START UP CAPITAL: ABANDONED BUILDINGS have to be restored and we need some time in the start-up period to teach how to become a Le Mat and bring the guests and travellers
  • 24. WE ARE WORKING TOWARDS: • A SPECIAL PLACE LE MAT in EACH SOCIAL ENTERPRISE • A LE MAT FRANCHISE SYSTEM IN EACH EUROPEAN COUNTRY • A CENTRALIZED BOOKING SYSTEM AT THE MOMENT YOU CAN TRAVEL LE MAT ALREADY TO:
  • 46. BECOME A LE MAT TRAVELLER!