LOGO vs  LONDON, 18th October 2011 A SOCIAL BRAND and the SOCIAL FRANCHISOR for SOCIAL ENTREPRENEURS in TOURISM
LOGO vs  LONDON, 18th October 2011 LE MAT EUROPE www.lemat.se www.lemat.it Who will be the next???
LOGO vs  LONDON, 18th October 2011 Every Le Mat is special and unique  but there is a shared Le Mat quality!
LOGO vs  LONDON, 18th October 2011 What is the essence of the Le Mat formula? Le Mat’s general mission   is to   promote a...
LOGO vs  LONDON, 18th October 2011 Le Mat special places  offer fine hospitality to travellers who are spending a few days...
LOGO vs  LONDON - THE 18TH OCTOBER 2011 Branding and Franchising Step by step by step by step by step by step…..
LOGO vs  LONDON, 18th October 2011 A kit with many tools to personalize the franchising process for every new Le Mat <ul><...
LOGO vs  LONDON, 18th October 2011 All Actors Their ideas Their projects Their uniqueness The co-operators The producers T...
LOGO vs  LONDON, 18th October 2011 THE LE MAT TRAVELLER A very important person
LOGO vs  LONDON, 18th October 2011 WHO ARE THE OWNERS OF THE BRAND? Who is the franchisor? 12 Workers-owned cooperatives +...
LOGO vs  LONDON, 18th October 2011 WHO ARE THE FRANCHISEES? 14  Hotels, B&B, other accomodations, small, local, socially r...
LOGO vs  LONDON, 18th October 2011 LE MAT’s SPECIAL PLACES in ITALY Hotel Gran Can Il Posto delle Fragole Rifugio Casanova...
LOGO vs  LONDON, 18th October 2011 Sometimes  it happens that fragility is more  interesting  than strenghness Sometimes  ...
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Le mat a social brand

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The 18th of October in London was hold the first European Social Franchising Conference. Here you find the short presentation of LE MAT. Added to this the videos. You can find them on the Le Mat Youtube Channel

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Le mat a social brand

  1. 1. LOGO vs LONDON, 18th October 2011 A SOCIAL BRAND and the SOCIAL FRANCHISOR for SOCIAL ENTREPRENEURS in TOURISM
  2. 2. LOGO vs LONDON, 18th October 2011 LE MAT EUROPE www.lemat.se www.lemat.it Who will be the next???
  3. 3. LOGO vs LONDON, 18th October 2011 Every Le Mat is special and unique but there is a shared Le Mat quality!
  4. 4. LOGO vs LONDON, 18th October 2011 What is the essence of the Le Mat formula? Le Mat’s general mission is to promote and turn to the best account the cultural, social, vocational and occupational value of persons with a history of disability, mental illness or drug addiction, as well as all those who, for one reason or another, are the subject of discrimination and/or exclusion from the labour market. Le Mat’s special people
  5. 5. LOGO vs LONDON, 18th October 2011 Le Mat special places offer fine hospitality to travellers who are spending a few days away from their settings for a variety of reasons. Our guests are received in a place that provides comfort and is accessible, not too expensive and located in a position from which it is easy for them to get around, appreciate the local culture and reach nearby workplaces. Le Mat special places provide quality services and the social enterprise culture. All the workers fully participate in the running of their enterprise. Special places - special people What is the essence of the Le Mat formula?
  6. 6. LOGO vs LONDON - THE 18TH OCTOBER 2011 Branding and Franchising Step by step by step by step by step by step…..
  7. 7. LOGO vs LONDON, 18th October 2011 A kit with many tools to personalize the franchising process for every new Le Mat <ul><li>Collecting the entrepreneurial story/stories and the inclusion processes </li></ul><ul><li>Self evaluation </li></ul><ul><li>The architectual project and the collective planning of the future </li></ul><ul><li>The entrepreneurial, managerial and professional training processes </li></ul><ul><li>The exchange visits between franchisees </li></ul><ul><li>Marketing and selling - learning by doing </li></ul><ul><li>Our webside 2.0 </li></ul><ul><li>The blog </li></ul><ul><li>The video clip </li></ul>
  8. 8. LOGO vs LONDON, 18th October 2011 All Actors Their ideas Their projects Their uniqueness The co-operators The producers The travellers The hoteliers Come on stage… Their fragility The social entrepreneurs
  9. 9. LOGO vs LONDON, 18th October 2011 THE LE MAT TRAVELLER A very important person
  10. 10. LOGO vs LONDON, 18th October 2011 WHO ARE THE OWNERS OF THE BRAND? Who is the franchisor? 12 Workers-owned cooperatives + the Association of Le Mat Travellers, businesses with collective ownership in many different Italian Regions set up the CONSORTIUM LE MAT in order to develop self-determination, self-management, social promotion, the active participation of users and clients… a BRAND for SOCIAL ENTREPRENEURS IN ITALY
  11. 11. LOGO vs LONDON, 18th October 2011 WHO ARE THE FRANCHISEES? 14 Hotels, B&B, other accomodations, small, local, socially responsible touristic systems and other special places in many different Italian Regions asked to become a Le Mat special place and are acquiring the brand IN ITALY
  12. 12. LOGO vs LONDON, 18th October 2011 LE MAT’s SPECIAL PLACES in ITALY Hotel Gran Can Il Posto delle Fragole Rifugio Casanova Tenute Gucciardi
  13. 13. LOGO vs LONDON, 18th October 2011 Sometimes it happens that fragility is more interesting than strenghness Sometimes it happens that the centre of an enterprise are the experiences and the know how of the so called excluded people… When this happens there are wonderful stories to tell to a curious traveller and we really like to tell our stories….

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