Social Media is NOT a FAD       It’s a Fundamental        Shift in the Way        We Communicate.                         ...
Visit Savannah is Social    1. Ranked #1 DMO on Twitter    2.	  92,000+ Facebook Fans    3. 23,000+ Twitter Followers    4...
Visit Savannah is Social                           5
Visit Savannah is Social                           6
Social Media Success1. Branding2. Establish a voice and be consistent3. Involve your customers4. Timely response5. Keep pe...
Content Creation      Works for all Social NetworksShare and Share Alike✦   Images✦   Upcoming Events✦   Trivia about your...
Content Creation
Content Creation
Getting More‣ Be a familiar voice   ✦   Talk to your Fans and       Followers as if they are       sitting next you.   ✦  ...
More Interactions?‣ Reward your Fans/Followers‣ Offer exclusive discounts or contests‣ Serve-up dynamic content‣ Have a co...
Tools & Tricks‣ Use a Social Media management application   ✦   Tweetdeck   ✦   Hootsuite   ✦   Sprout Social‣ Plan ahead ...
Tools & Tricks‣ Monitor Searches   ✦   For your brand/company   ✦   Key words   ✦   Foursquare check-ins   ✦   Instagram p...
(Amy’s) Content is king…
(Amy’s) Content is king…
How not to increase Facebook Fans…
Increase FB Impressions•   Optimize your content strategy•   Post at high traffic hours•   Promote your posts for    exposu...
Increase Fans on Facebook‣ Set a budget for the campaign.‣ Determine what your message will be.‣ Know who you’re targeting...
Targeting Options
Always Advertise to Friends
Campaign Management
Promoted Pages
Effective Advertising‣ CPM = Cost Per Thousand   ‣ CPC = Cost Per Click‣ Blasts your message to    ‣ Runs until budget is ...
Best Use for LinkedIn‣ Prospecting clients via mutual friends.‣ Become a thought leader in Group forums.‣ Offer targeted s...
Top Reasons to Use             Social Media1. Generates exposure for your business2. Increases traffic/subscribers/opt-in l...
Learn More…‣ Mashable.com‣ SocialMediaToday.com‣ SocialMediaExaminer.com‣ LinkedIn.com Groups‣ LinkedIn Today (Subscribe t...
Contact Us                                          Melissa	  Yao                                 Chief	  Marke>ng	  Officer...
Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)
Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)
Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)
Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)
Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)
Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)
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Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)

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Presentation done earlier today at the Savannah Area Chamber Small Business Luncheon. We received your questions at the last luncheon and this presentation are the answers! Video on slide 3 can be found at http://www.youtube.com/watch?v=QUCfFcchw1w&list=UULC9cX5GntaQmTSF6hTqrzA&index=8

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Social Media Presentation - Savannah Chamber Small Business Luncheon (Melissa Yao, Amy Brock, & Zeek Coleman)

  1. 1. Social Media is NOT a FAD It’s a Fundamental Shift in the Way We Communicate. 2
  2. 2. Visit Savannah is Social 1. Ranked #1 DMO on Twitter 2.  92,000+ Facebook Fans 3. 23,000+ Twitter Followers 4. 23,000+ Pinterest Followers 5. 4,100+ Instagram Followers 4
  3. 3. Visit Savannah is Social 5
  4. 4. Visit Savannah is Social 6
  5. 5. Social Media Success1. Branding2. Establish a voice and be consistent3. Involve your customers4. Timely response5. Keep people talking6. Try new things 7
  6. 6. Content Creation Works for all Social NetworksShare and Share Alike✦ Images✦ Upcoming Events✦ Trivia about your brand✦ Employee profiles✦ Industry news✦ Blog posts
  7. 7. Content Creation
  8. 8. Content Creation
  9. 9. Getting More‣ Be a familiar voice ✦ Talk to your Fans and Followers as if they are sitting next you. ✦ Answer all inquires timely and honestly.‣ Ask Open Ended Questions ✦ Then join in the conversation.
  10. 10. More Interactions?‣ Reward your Fans/Followers‣ Offer exclusive discounts or contests‣ Serve-up dynamic content‣ Have a conversation
  11. 11. Tools & Tricks‣ Use a Social Media management application ✦ Tweetdeck ✦ Hootsuite ✦ Sprout Social‣ Plan ahead ✦ Identify all future events ✦ Make a calendar ✦ Schedule posts
  12. 12. Tools & Tricks‣ Monitor Searches ✦ For your brand/company ✦ Key words ✦ Foursquare check-ins ✦ Instagram photos‣ Best trick? ✦ Be authentic ✦ Be real
  13. 13. (Amy’s) Content is king…
  14. 14. (Amy’s) Content is king…
  15. 15. How not to increase Facebook Fans…
  16. 16. Increase FB Impressions• Optimize your content strategy• Post at high traffic hours• Promote your posts for exposure• Target existing fans & their friends
  17. 17. Increase Fans on Facebook‣ Set a budget for the campaign.‣ Determine what your message will be.‣ Know who you’re targeting.‣ Encourage action with your headline & ad copy.‣ Grab attention with a compelling image or video.‣ Measure performance and adjust copy, photos or even your page for better results.
  18. 18. Targeting Options
  19. 19. Always Advertise to Friends
  20. 20. Campaign Management
  21. 21. Promoted Pages
  22. 22. Effective Advertising‣ CPM = Cost Per Thousand ‣ CPC = Cost Per Click‣ Blasts your message to ‣ Runs until budget is used, everyone you target, but you only pay if users regardless of clicks. click.‣ Good for short term ‣ More efficient for driving marketing promotions. leads/revenue.
  23. 23. Best Use for LinkedIn‣ Prospecting clients via mutual friends.‣ Become a thought leader in Group forums.‣ Offer targeted solutions to clients.‣ Screening before a cold call.‣ Tap into Gen-Y customers.‣ Target decision makers with ads.
  24. 24. Top Reasons to Use Social Media1. Generates exposure for your business2. Increases traffic/subscribers/opt-in list/qualified leads3. Results in new business partnerships4. Improves search rankings5. Conversations are already happening6. Helps sell products & services7. It’s simple & cheap8. Establishes a one-on-one relationship with your customer9. Establishes yourself as an expert in your destination10. Success can be measured 29
  25. 25. Learn More…‣ Mashable.com‣ SocialMediaToday.com‣ SocialMediaExaminer.com‣ LinkedIn.com Groups‣ LinkedIn Today (Subscribe to Marketing & Advertising)‣ Clickz.com‣ SearchEngineLand.com‣ SearchEngineWatch.com
  26. 26. Contact Us Melissa  Yao Chief  Marke>ng  Officer MYao@VisitSavannah.com Amy  Brock @MelissaYaoHille Zeek  Coleman Social  Media  Manager Interac>ve  Marke>ng  ManagerABrock@VisitSavannah.com ZColeman@VisitSavannah.com @Amy_Brock @ZeekColeman

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