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THECONTENT|FACTORY overview

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Transcript

  • 1. THE CONTENT| FACTORY
  • 2. About Us | The Who and How!
      • Established in June 2003, THE CONTENT| FACTORY is a fully integrated business development agency covering a wide array of economic and business sectors as well as lifestyle and entertainment.
      • We ‘project manage’ marketing plans and tools to energize your market and help you sell.
      • For us, it is a very simple equation: we succeed only if you make money.
  • 3. Our Services | Integrated Marketing Consulting
    • Public Relations
      • Media Relations
      • Content Generation
      • Reputation Management
      • Media Surveys
    • Creative
      • Branding
      • Design
      • Advertising
      • Media Buying
      • Production (audio & visual)
    • Event Management
      • Launch events (products / corporate)
      • Media events (Press Conference / Interviews)
  • 4. Our work speaks for itself…
  • 5.
      • In preparation for the World Economic Forum (WEF) 'Inaugural Summit on the Global Agenda' event that took place in Dubai in November 2008, The Government of Dubai, represented by HH Sheikh Mohammed bin Rashid Al-Maktoum, Ruler of Dubai and the UAE Prime Minister's Executive Office commissioned THE CONTENT| FACTORY to create a book about the economic success of the Emirate.
      • The overall concept of the book was developed to portray Dubai as a modern, economy-savvy business destination through everything from the content to the design and photography.
      • Two thousand copies of the book were produced and delivered on time, to budget and to the full satisfaction of the Executive Office.
      • HH Sheikh Mohammed's opening speech at the inauguration of the event was extracted from the content developed.
    Government of Dubai | World Economic Forum
  • 6. Government of Dubai | World Economic Forum
  • 7.
      • We assisted the Millennium Hotel chain to increase their regional awareness by:
      • Providing on-ground support at the Arabian Travel Market in Dubai
      • Announce the launch of 35 new hotels through close interaction with the local and regional media.
      • The aim was to increase regional awareness through media relations, content distribution and on-site media support.
      • The campaign gained remarkable coverage during the ATM and generated positive media coverage .
    Millennium Hotels | PR & Event Support Campaign
  • 8. Millennium Hotels | Press Clippings
  • 9.
      • We were contracted by CNS to assist them in marketing their participation at the MEFX Exhibition and GITEX Expo
        • Providing on-ground support at both events.
        • Providing photography.
        • Creating media awareness through content distribution.
      • On the marketing side, we supported CNS by developing a visual & verbal brand guideline and logo design.
      • The aim was to increase regional awareness for CNS through media relations, media invites, content creation & distribution and on-site media support.
    CNS | PR & Marketing Campaign
  • 10. CNS | PR Clippings
  • 11. CNS | Marketing Campaign
  • 12. Dubai Property Society | DPS monthly networking event
    • Such events consisted of:
      • Typical cabaret setup
      • 100-300 people
      • Spoke person presentation
      • Breakfast arrangement for attendees
      • Registration support
      • Media invitation
      • Press release
      • Media handling
  • 13. THE CONTENT| FACTORY supported SanDisk in the design & development of their memory centre – the first of its kind in the region. SanDisk | Emax Oasis Center Launch
  • 14. SanDisk| In-store promotion
    • A branded Ducatti Motor bike was put on display at the store front.
    • SanDisk Extreme branding plus two SanDisk branded promoters.
    • A photographer was present during the four days.
    • Consumers were encouraged to take pictures on the bike.
    • The pictures were handed out in a SanDisk frame.
    • SanDisk fliers were distributed on-site.
    The in-store promotion ran for four days and was themed SanDisk - Ducatti:
  • 15. SanDisk | Advertising Campaigns
  • 16. Our clients…
  • 17. Thank You