Question 3: What kind of media institution might distribute your media product and why?
RWD Magazine’s creators; Rewind Creative Media LTD would be large distributors ofmy magazine. They are a prime example of the grime genre. RWD Magazine became awell known name in UK underground urban music circles in mid to late 2003. Thiscoincided with the rise of the grime genre. It is a British based; is good as so is grimemusic so it will be easier to distribute to my target audience. It also features Music,Style, Sport, Gaming, Film, Technology, News, interviews and charts on hip hop,Grime, Dubstep and RnB. It is released monthly, distributing 98,300 copies each timeand is ABC certified. Its considered the largest magazine on youth music and lifestylein the United Kingdom so I would get my magazine to a larger target audience.
The aim of our magazine is to primarily inform clubbers and students in the U.K oftheir alternative options when deciding to chose music events to go to (clubs, ravesconcerts). This is important as grime is heard a lot in clubs, raves and parties so will bea god way to promote my magazine to a wider audience. Also this magazine doesn’tspecifically appeal to the grim genre it also caters for other underground genres suchas Funky which incorporates some of the grime genre into it. As a result it may bring inother readers that may not have a huge interest in the grime genre but a small oneencouraging them to purchase my magazine.
Flavour Magazine is a free bi-monthly urban entertainment and arts magazine in theUnited Kingdom. The publication targets men and women 18–34. It presentsinterviews and discussions on people in music, art, TV, film, beauty and fashion. Mymagazine does a similar thing; not limiting it to specifically a music magazine. AsFlavour has a larger female fan base than male this will hep distribute my musicmagazine among the gender specific without having to alter aspect of the genre somuch.
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