The Pink Ribbon Campaign
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The Pink Ribbon Campaign

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The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon. ...

The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon.

This campaign has helped to unite those touched by the disease by slowly growing support through events and merchandise. The ribbons are now associated with and utilized by numerous brands, products, organizations, corporations and countries.

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The Pink Ribbon Campaign The Pink Ribbon Campaign Presentation Transcript

  • The Pink Ribbon Campaign
    Presentation by: LaylaSouers
    April 05, 2010
  • The Pink Ribbon Campaign History
    • Began with the Susan G. Komen Foundation in the early 1990’s
    • Pink ribbons were handed out to participants of the Race for the Cure
  • The Pink Ribbon CampaignPropaganda
    • The Seven Pillars
    • Monopolization
    • Canalization
    • Supplemation
    • War propaganda
  • The Process of Propaganda
  • Institution
  • Propaganda Agents
    Elizabeth Hurley
    A burecrat
  • Media Methods
    Print
    • Magazines, press, posters, billboards, products
    Television
    Internet
    Music
    Film
  • Media Methods
  • Media Methods
  • Media Methods
  • Media Methods
    Pod Casts and Blogs
  • Social Network
    Demonstrations
    Parades
    Walks
    Marathons
    Concerts
    Facebook
    MySpace
    YouTube
  • The Public
    Trailer for Pink Ribbons: One Small Step
  • Counter Propaganda
    Penn & Teller
  • The Pink Ribbon Campaign Evaluation
    • White propaganda
    • –hard/soft & new/modern oldprop
    • Slogans
    • Evokes emotion
    • Technology
    • Successful Propaganda:
    • Overall purpose was achieved