The Pink Ribbon Campaign

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The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon.

This campaign has helped to unite those touched by the disease by slowly growing support through events and merchandise. The ribbons are now associated with and utilized by numerous brands, products, organizations, corporations and countries.

Published in: Education, Health & Medicine
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The Pink Ribbon Campaign

  1. 1. The Pink Ribbon Campaign<br />Presentation by: LaylaSouers<br />April 05, 2010<br />
  2. 2. The Pink Ribbon Campaign History<br /><ul><li>Began with the Susan G. Komen Foundation in the early 1990’s
  3. 3. Pink ribbons were handed out to participants of the Race for the Cure </li></li></ul><li>The Pink Ribbon CampaignPropaganda<br /><ul><li>The Seven Pillars
  4. 4. Monopolization
  5. 5. Canalization
  6. 6. Supplemation
  7. 7. War propaganda</li></li></ul><li>The Process of Propaganda<br />
  8. 8. Institution<br />
  9. 9. Propaganda Agents<br />Elizabeth Hurley<br />A burecrat<br />
  10. 10. Media Methods<br />Print<br /><ul><li>Magazines, press, posters, billboards, products</li></ul>Television<br />Internet<br />Music<br />Film<br />
  11. 11. Media Methods<br />
  12. 12. Media Methods<br />
  13. 13. Media Methods<br />
  14. 14. Media Methods<br />Pod Casts and Blogs <br />
  15. 15. Social Network<br />Demonstrations<br />Parades<br />Walks<br />Marathons<br />Concerts<br />Facebook<br />MySpace<br />YouTube<br />
  16. 16. The Public<br />Trailer for Pink Ribbons: One Small Step<br />
  17. 17. Counter Propaganda<br />Penn & Teller<br />
  18. 18. The Pink Ribbon Campaign Evaluation<br /><ul><li>White propaganda
  19. 19. –hard/soft & new/modern oldprop
  20. 20. Slogans
  21. 21. Evokes emotion
  22. 22. Technology
  23. 23. Successful Propaganda:
  24. 24. Overall purpose was achieved</li>

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