Researcher@Leeds Lp

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Researcher@Leeds Lp

  1. 1. Web 2.0, Online Identity and Presenting Yourself Online Lawrie Phipps Consultant, SDDU [email_address]
  2. 2. Timing <ul><li>Start 09:00 </li></ul><ul><li>AM Break ~10:15 </li></ul><ul><li>Finish 12:15 </li></ul>
  3. 3. About this workshop <ul><li>This workshop aims to: </li></ul><ul><li>Give a brief overview of Web 2.0 tools </li></ul><ul><li>Discuss identity and persona in the context of a professional role </li></ul><ul><li>A brief introduction to writing for the web </li></ul><ul><li>An introduction to blogging including: </li></ul><ul><ul><ul><li>Setting up a personal blog </li></ul></ul></ul><ul><ul><ul><li>Using images and video </li></ul></ul></ul><ul><ul><ul><li>Copyright and Intellectual Property Right issues </li></ul></ul></ul>
  4. 4. Web 2.0 An introduction to some basic tools
  5. 5. What is Web 2.0? <ul><li>Web 2.0 is a term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. </li></ul><ul><li>Web 2.0. (2008, August 12). In Wikipedia, The Free Encyclopedia. Retrieved 12:19, August 12, 2008, from http://en.wikipedia.org/w/index.php?title=Web_2.0&oldid=231424089 </li></ul>
  6. 7. Some Basic Ideas <ul><li>Most Web 2.0 tools are based on a need to do something </li></ul><ul><li>Collaborative Working </li></ul><ul><li>Collaborative Content </li></ul><ul><li>Sharing Content </li></ul><ul><li>Digital Archiving </li></ul><ul><li>Networking </li></ul><ul><li>Underpinned by ‘read/write, interaction’ </li></ul>
  7. 8. Ideas into basic tools <ul><li>Collaborative working > Google docs , Wikis </li></ul><ul><li>Collaborative content > Wikis, Blogs </li></ul><ul><li>Sharing Content > Blogs, Flickr, youtube </li></ul><ul><li>Digital Archiving > Blogs, Flickr, youtube, Slideshare </li></ul><ul><li>Networking > Elgg , Linked-In, FaceBook </li></ul>
  8. 9. <ul><li>Web 2.0 tools are allowing us to create more digital artefacts than ever before. </li></ul><ul><li>This ‘activity’ leaves digital footprints. </li></ul>
  9. 10. Digital Footprints: Identity and Persona and why is it important in your role?
  10. 11. My basic identity map (circa 1994) Lawrie Phipps Professional Personal
  11. 12. My basic identity map (2008) Lawrie Phipps Profession Personal Publication Professional Opinion Hobbies Expression Political?
  12. 13. My basic identity map (2008) Hobbies Flickr, youtube, ‘Group Sites’ Expression Blogs, Twitter Professional Member of… (SEDA, HEA) Personal You tube, Flickr, Blog Lawrie Phipps Profession Where I work (contact pages) Political Member of…, Justgiving.com, Comments on Blogs Opinion Comments on Blogs, Twitter Publication Blogs, papers published online, Twitter, Flickr, Slideshare
  13. 14. So why is an ‘online’ persona important? <ul><li>Feedback from Students </li></ul><ul><ul><ul><ul><li>“ Place to gather information” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ I often Google people, just to see what they are like” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ If you’re not on the web you don’t exist” </li></ul></ul></ul></ul>
  14. 15. But, Identity Matters
  15. 16. Key areas <ul><li>Security </li></ul><ul><ul><ul><li>Giving information </li></ul></ul></ul><ul><ul><ul><li>Eliciting information </li></ul></ul></ul><ul><li>Representation </li></ul><ul><ul><ul><li>Is that really me? </li></ul></ul></ul><ul><ul><ul><li>What do people think of me? </li></ul></ul></ul>
  16. 17. It’s not all bad news
  17. 18. Exercise
  18. 19. Writing for the Web: The basics “ We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” Robert Wilensky
  19. 20. Differences: Web - Print <ul><li>On average – 25% slower reading online </li></ul><ul><li>Limit Scrolling – you don’t scroll paper </li></ul><ul><li>If it is a long article provide a printable version </li></ul>
  20. 21. Eye tracking (NN/g tests) http://www.useit.com/alertbox/reading_pattern.html
  21. 22. Implications of the ‘F’ Pattern <ul><li>Users won't read your text thoroughly </li></ul><ul><li>The first two paragraphs must state the most important information </li></ul><ul><li>Start subheads, paragraphs, and bullet points with information-carrying words </li></ul>
  22. 23. Meaningless Content and Clichés <ul><li>Don’t fill space with content that is pointless. </li></ul><ul><li>Avoid clichés – “feel free to browse my website” “if you would like to contact me about my research use my e-mail” </li></ul><ul><li>Avoid repetition </li></ul>
  23. 24. Some tips for writing online <ul><li>Be sparing with words </li></ul><ul><li>Simplify sentences </li></ul><ul><li>Don’t get technical </li></ul><ul><li>Break up text </li></ul><ul><li>Place emphasis on key words </li></ul><ul><li>Stick to one idea per paragraph </li></ul><ul><li>Avoid making web references (click here) </li></ul>
  24. 25. Blogging <ul><li>About Blogging </li></ul><ul><li>Setting up a blog on the university system </li></ul><ul><li>Images and Videos </li></ul><ul><li>Copyright and IPR </li></ul>
  25. 26. Why Blog? <ul><li>The pertinent question for bloggers is simply, Why? What is the purpose of broadcasting one’s unfiltered thoughts to the whole wired world? It’s not hard to imagine legitimate, constructive applications for such a forum. But it’s also not hard to find examples of the worst kinds of uses. </li></ul><ul><li>Tribble I, (2005) Bloggers Need Not Apply, The Chronicle of Higher Education, 5 th July 2008 </li></ul>
  26. 27. What Leeds PhD students said: <ul><li>Knowledge Exchange (free) </li></ul><ul><li>Decentralised debate </li></ul><ul><li>Strong diversity of readers/contributors </li></ul><ul><li>Establish / belong to community </li></ul><ul><li>Peer review </li></ul><ul><li>[interactive] Knowledge archive (such as a literature review) </li></ul><ul><li>Practice writing </li></ul>
  27. 28. Setting up a blog on the university Elgg site https://elgg.leeds.ac.uk/
  28. 30. Logging in and creating a profile <ul><li>Log in using your ISS password </li></ul><ul><li>Select ‘Your Profile’ </li></ul><ul><li>Select ‘Edit this profile’ </li></ul><ul><li>Complete the profile using the sheet you prepared earlier </li></ul><ul><ul><ul><ul><li>Access Restriction: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Images </li></ul></ul></ul></ul><ul><li>‘ Save Your Profile’ </li></ul>
  29. 31. Posting an entry <ul><li>Select ‘Your Blog’ </li></ul><ul><li>Select ‘Post a New Entry’ </li></ul><ul><li>Write an entry of three paragraphs about what you’ve heard and what you’ll take so far from this workshop </li></ul><ul><li>Keywords: researcher@leeds, whatever else means something to you </li></ul><ul><li>Access Restriction: </li></ul>
  30. 32. Beyond Text <ul><li>In this section we ill focus on inserting a video into a blog posting. </li></ul><ul><li>If possible we will be using a video of you talking about your role. </li></ul><ul><li>Have patience – the University system may not be fully operational  . </li></ul>
  31. 33. Copyright and IPR <ul><li>Attitide A culture of “ copyright is irrelevant and/or can be ignored” is not acceptable </li></ul><ul><li>Moral rights issues will arise if individuals’ contributions to a Web 2.0 application are quoted out of context, are misquoted, or are not correctly attributed to the originator. </li></ul><ul><li>Performers’ rights issues arise if any performance (theatrical, musical, oral, dance or even simply a lecture) is reproduced in whole or in part in a Web 2.0 application. </li></ul>
  32. 34. Copyright and IPR - resources <ul><li>Creative Commons </li></ul><ul><li>http://creativecommons.org/ </li></ul><ul><li>Web2Rights </li></ul><ul><li>http://www.web2rights.org.uk </li></ul>

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