Lawrence McGlown

employee alignment employee engagement brand promise brand purpose brand alignment customer feedback employee customer alignment customer experience brand reputation management execute as promised lawrence mcglown brand positioning value proposition competition real-time reputation getsaydo the mcglown group brand growth business purpose alignment organizational alignment purpose brand driven growth customer insights insights brand research customer research positioning quantitative research qualitative research distill brand architecture prospects prospecting value prop elevator pitch value props aggregation simplicity transparency employee feedback vendor vendor management michael manross maintaining customer relevance customer promise collaboration brand roi measuring brand value brand value brand measurement marketing return on investment marketing roi gnment