Your SlideShare is downloading. ×
0
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
How to achieve business purpose
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to achieve business purpose

363

Published on

While most organizations have a defined purpose, approaches vary from generic to specific. To be specific, across the enterprise and within functional workgroups, use the five communication dimensions …

While most organizations have a defined purpose, approaches vary from generic to specific. To be specific, across the enterprise and within functional workgroups, use the five communication dimensions outlined in this overview.

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
363
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. How to: Achieve Business PURPOSE March 23, 2013 ©2013 e McGlown Group
  2. Agenda •  Purpose-driven Engagement •  No. 1 Create selfless plays. •  No. 2 Stay true to your core. •  No. 3 Get to the point. •  No. 4 Be clear. •  No. 5 Keep people moving forward. •  Reflect & Recast March 23, 2013©2013 The McGlown Group CommunicationDimensions   p.2
  3. Purpose-driven Engagement
  4. March 23, 2013 Businesses are built FOR, and BY, people. ©2013 The McGlown Group p.4
  5. Engaged employees are the main source of intangible assets. March 23, 2013©2013 The McGlown Group Source: Ocean Tomo 100% 0% 17% 32% 68% 80% 80% 1975 1985 1995 2005 2010 Components of S&P 500 Market Value Tangible Assets Intangible Assets p.5
  6. March 23, 2013 Engagement creates a healthy business Employee Retention Profit Customer Engagement Sales Source: Gallup, “Q12 Meta-Analysis: The Relationship Between Engagement at Work and Organizational Outcomes”, 2009 ©2013 The McGlown Group p.6
  7. Why Purpose is needed to Engage
  8. Connect emotionally in ways that are easy to process March 23, 2013 Disengaged Engaged ©2013 The McGlown Group p.8
  9. March 23, 2013 People FIRST. Employees and Customers are… SECOND. Professionals and Consumers ©2013 The McGlown Group p.9
  10. Engage Employees Locally March 23, 2013                         ©2013 The McGlown Group p.10
  11. Align purpose across functions March 23, 2013 Distill Business Intent Deliver in Unison Business Purpose ©2013 The McGlown Group p.11
  12. March 23, 2013 Only 43% of customer-facing workers “know what my company stands for and what makes us different from our competitors.” 1  How clear is your business purpose? 2  How well-known is it within your workgroup? ©2013 The McGlown Group p.12
  13. Purpose is refreshing! March 23, 2013 or ©2013 The McGlown Group p.13
  14. Dimension No.1 Create selfless plays
  15. Amazon Experience: Follow our procedure. ©2013 The McGlown Group
  16. Amazon Experience: Follow our procedure. PAGE 2 ©2013 The McGlown Group
  17. ©2013 The McGlown Group Zappos Experience: Whatever is convenient for you.
  18. March 23, 2013 Get people to RUN PLAYS… ©2013 The McGlown Group p.18
  19. March 23, 2013 …and FEEL good about it.     ©2013 The McGlown Group p.19
  20. Dimension No. 1: Create selfless plays March 23, 2013 p.20©2013 The McGlown Group Enables employees to: Understand what WE want to achieve.
  21. Dimension No. 2 Stay true to your core
  22. When/why we need them – not clear. March 23, 2013©2013 The McGlown Group p.22
  23. We know what they do – very clear. March 23, 2013©2013 The McGlown Group p.23
  24. Avoid spreading yourself THIN. March 23, 2013 p.24
  25. Avoid COMMODITIZING self worth. March 23, 2013©2013 The McGlown Group p.25
  26. Dimension No. 2: Stay true to your core March 23, 2013 p.26©2013 The McGlown Group
  27. Dimension No. 3 Get to the point
  28. March 23, 2013 Mastercard vs. Visa: Which is easier? Rotating Carousel ©2013 The McGlown Group p.28
  29. Visa v. Mastercard Example Mastercard vs. Visa: Which is easier? March  23,  ©2013 The McGlown Group p.29  
  30. act How people process change March 23, 2013 Embrace change. 1 Determine if the information is RELEVANT. 2 CONTRAST with what I already know. 3 DISMISS prior knowledge. explore explore dismiss dismiss dismiss ©2013 The McGlown Group p.30
  31. March 23, 2013 Distill YOUR ASK ©2013 The McGlown Group p.31
  32. Consider: 1  What are you asking people to do? 2  Why do you want to make this happen? 3  What is needed to make this happen? March 23, 2013©2013 The McGlown Group p.32
  33. Dimension No. 3: Get to the point March 23, 2013 p.33©2013 The McGlown Group Enables employees to: See and connect with the outcome.
  34. Dimension No. 4 Be clear
  35. … March 23, 2013 Relevant PURPOSE ©2013 The McGlown Group p.35
  36. Generic… March 23, 2013 Help people and businesses throughout the world realize their full potential. ©2013 The McGlown Group p.36
  37. Specific… March 23, 2013 Organize the worlds information and make it universally accessible and useful. ©2013 The McGlown Group p.37
  38. March 23, 2013 p.38©2013 The McGlown Group Enables employees to: More easily align with each other. Dimension No. 4: Be clear
  39. Dimension No. 5 Keep people moving forward
  40. Lead the Team… March 23, 2013 PROCESS …by defining OUTCOMES ©2013 The McGlown Group p.40
  41. Communicate in Real-time March 23, 2013©2013 The McGlown Group p.41
  42. March 23, 2013 p.42©2013 The McGlown Group Ensure everyone is clear on the role they are supporting. Dimension No. 5: Get to the point
  43. Reflect and Recast Purpose (What) and Culture (How)
  44. 1  Explore communication dimensions of engagement March 23, 2013 Create selfless plays 1 Stay true to your core 2 3 Be clear 4 Move forward 5 Get to the point ©2013 The McGlown Group p.44
  45. 2  Keep the playbook fresh 1  Do employees believe WE are headed in the right direction? 2  Are individual roles CLEAR? 3  Do employees “GET” how they make the purpose real? March 23, 2013©2013 The McGlown Group p.45
  46. 3  Keep everyone aligned March 23, 2013 Specific Outcomes Team Roles                   Organization’s Purpose Your Purpose ©2013 The McGlown Group p.46
  47. March 23, 2013 Go get it!
  48. Thank You The McGlown Group info@themcglowngroup.com {317} 800 8319

×