Creative thinking workshop

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A 1 day creative thinking workshop

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Creative thinking workshop

  1. 1. Creative Thinking WorkshopLawrence Hallett
  2. 2. Why does creativity stall.....
  3. 3. Design Another Letter Of TheAlphabetYou are tasked with inventing a 27th letterof the alphabet. It must represent a sound,maybe a letter for PH, PN or KN. Whatsymbol will it be?
  4. 4. AerosolspacecraftundertakerBlanketbackwardsStyleRangeMenuPasteOrbitOperationBrickUniversityOutsourceComputerSpectaclesIceCameraDictionaryBrainCupChristmasExerciseGeniusFertiliserCombinationsnutshellBooksArtShelfConceptCDPictureArrowReferenceSpeedExchangeMarketWaveShop fitterSoftwareClubShortBottleMemory game
  5. 5. AssociationImaginationAssociationAssociationAssociationAssociationAssociation
  6. 6. Absence v’s presence
  7. 7. Absence v’s presence
  8. 8. Change seats.....
  9. 9. Fold your arms.....
  10. 10. The pay scale exercise.....
  11. 11. ShockDenialBlameAcceptanceProblem SolvingImproved performanceTimeThe Change Cycle
  12. 12. StageStateReaction1Status QuoShock, DenialDisruptionAnger, Fear2ExplorationAcceptance3RebuildingCommitment4NegativePositiveImpactThe Change CurveTime
  13. 13. The change modelEffective change = Quality of idea x Amount of buy inBringback thepoll tax
  14. 14. Why we resist change1.Risk of change exceeds risk of standing still2.People connect to people with the old way3.Fear of lack of competence4.Overloaded5.Skeptical6.Hidden agendas7.Threatens our notion of ourselves8.Fear of loss of status9.Doubt the quality of the idea
  15. 15. Change and women’s buttons.....
  16. 16. What is and what will be different……The 100 day shirt - Wool & Prince
  17. 17. ~ Learnt to do~ Best book~ Shattered Assumption
  18. 18. The changing world.....
  19. 19. Everyone is good at something!International No 1’s
  20. 20. Time is running out.........Estimated remaining world supplies of non-renewable resourcesZinc - 10 yearsTitanium - 12 YearsLead - 14 YearsGold - 14 YearsChromium - 20 yearsCopper - 26 YearsPlatinum - 39 yearsCadmium - 54 yearsOil - 105 Years
  21. 21. How we spend our 77.8 years•Sleeping 28 years•Working 24.5 years•Watching TV 8.5 years•Doing Housework 5 years•Eating and Drinking 3.5 yearsSource: American bureau of labour statistics
  22. 22. •The Definition ofInsanity•“Doing the samethings over andover and expectingdifferent results”
  23. 23. 4536248 15493The odd 1 out is?
  24. 24. Learn to be creative?- 5 year olds - 98%- 10 year olds - 30%- 15 year olds - 12%- Adults (25+) - 2%
  25. 25. Error ……..Rolling Opposites
  26. 26. Recognise this?
  27. 27. Predicting the Future“The best way to predict the future is to create it”Peter Drucker
  28. 28. Write a 6 word storyErnest Hemingway, one of the greatestauthors of all time, was once challenged towrite a complete story in just six words.Never one to shy from a challenge, hewrote: "For sale: baby shoes, never used."What would your complete six-word storybe?
  29. 29. Write a 6 word storyErnest Hemingway, one of the greatestauthors of all time, was once challenged towrite a complete story in just six words.Never one to shy from a challenge, hewrote: "For sale: baby shoes, never used."What would your complete six-word storybe?
  30. 30. Books...A changing business model1994 Bookstore1995 Amazon2010/11 Ipad/KindleThe Harry Potter series has sold3600 books per hour for 14 years
  31. 31. Books...A changing business modelEbooks are now outselling paperbacks in the US -Ebooks sales $90.3m - Feb 2011Paperbacks $81.2m - Feb 2011
  32. 32. “640k ought to be enough for anyone”Bill gates - 1981“Who the hell wants to hear actors talk”HM Warner - Warner Bros 1927“There is no reason for any individual to have a computer in their home”Ken Olsen - President DEC“$400 for an MP3 player, it won’t sell and it will be killed off quickly”Macrumours 2001
  33. 33. Radical - context•to change customer expectations•to change the basis for competitive advantage•to change industry economics
  34. 34. From Creativity to Innovation•Aspirations•The day Job•Idea generation•Idea Implementation•Getting customers
  35. 35. •Consensus•Surprise answers forother departments•Inspirational responsesfor colleagues•A guide for actionIf you asked your senior team how theorganisation will be different in 5 years -would there be….
  36. 36. MudslingingCar Servicing•What is the pain•What are the accepted norms•Pick a possible solution
  37. 37. The Day Job Dilemma
  38. 38. Schiens 5•Pay most attention to•React to crisis•Role model, teach and coach•Reward•Hire, fired and promoted
  39. 39. Change mybehaviourTeamperformanceMybehaviourImproveperformance
  40. 40. The 40 people they didn’t want
  41. 41. Idea Generation
  42. 42. •Darwin•Picasso•Einstein•Mozart•ShakespeareWhy so Creative?
  43. 43. Learn to be creative?- 5 year olds - 98%- 10 year olds - 30%- 15 year olds - 12%- Adults (25+) - 2%
  44. 44. Creativity test
  45. 45. Brain Salesman?
  46. 46. AerosolspacecraftundertakerBlanketbackwardsStyleRangeMenuPasteOrbitOperationBrickUniversityOutsourceComputerSpectaclesIceCameraDictionaryBrainCupChristmasExerciseGeniusFertiliserCombinationsnutshellBooksArtShelfConceptCDPictureArrowReferenceSpeedExchangeMarketWaveShop fitterSoftwareClubShortBottleRandom word?
  47. 47. AssociationImaginationAssociationAssociationAssociationAssociationAssociation
  48. 48. Your Mind MapDevelop a mind map to apply innovation to your workplacechallengesDevelop your own mindrelated to one of yourworkplace issues
  49. 49. Brainstorming but not aswe know it?
  50. 50. Imagination workout•Daily 10 min workout•1 week to Learn•Daily associational thinking•1 week journal
  51. 51. 4000 = 12
  52. 52. Skyline Toys
  53. 53. “The hard part about creativity isnt coming up withsomething no one has ever thought of before. The hard partis actually executing the thing youve thought of”
  54. 54. Zero budget marketing
  55. 55. The Ultimate DesignChallenge?The ultimate design Challenge
  56. 56. L a w r e n c e h a l l e t t . c o mhttp://lawrencehallett.comlawrence.hallett@ntlworld.com07946 882823

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