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A 1 day creative thinking workshop

A 1 day creative thinking workshop

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Creative thinking workshop Presentation Transcript

  • 1. Creative Thinking WorkshopLawrence Hallett
  • 2. Why does creativity stall.....
  • 3. Design Another Letter Of TheAlphabetYou are tasked with inventing a 27th letterof the alphabet. It must represent a sound,maybe a letter for PH, PN or KN. Whatsymbol will it be?
  • 4. AerosolspacecraftundertakerBlanketbackwardsStyleRangeMenuPasteOrbitOperationBrickUniversityOutsourceComputerSpectaclesIceCameraDictionaryBrainCupChristmasExerciseGeniusFertiliserCombinationsnutshellBooksArtShelfConceptCDPictureArrowReferenceSpeedExchangeMarketWaveShop fitterSoftwareClubShortBottleMemory game
  • 5. AssociationImaginationAssociationAssociationAssociationAssociationAssociation
  • 6. Absence v’s presence
  • 7. Absence v’s presence
  • 8. Change seats.....
  • 9. Fold your arms.....
  • 10. The pay scale exercise.....
  • 11. ShockDenialBlameAcceptanceProblem SolvingImproved performanceTimeThe Change Cycle
  • 12. StageStateReaction1Status QuoShock, DenialDisruptionAnger, Fear2ExplorationAcceptance3RebuildingCommitment4NegativePositiveImpactThe Change CurveTime
  • 13. The change modelEffective change = Quality of idea x Amount of buy inBringback thepoll tax
  • 14. Why we resist change1.Risk of change exceeds risk of standing still2.People connect to people with the old way3.Fear of lack of competence4.Overloaded5.Skeptical6.Hidden agendas7.Threatens our notion of ourselves8.Fear of loss of status9.Doubt the quality of the idea
  • 15. Change and women’s buttons.....
  • 16. What is and what will be different……The 100 day shirt - Wool & Prince
  • 17. ~ Learnt to do~ Best book~ Shattered Assumption
  • 18. The changing world.....
  • 19. Everyone is good at something!International No 1’s
  • 20. Time is running out.........Estimated remaining world supplies of non-renewable resourcesZinc - 10 yearsTitanium - 12 YearsLead - 14 YearsGold - 14 YearsChromium - 20 yearsCopper - 26 YearsPlatinum - 39 yearsCadmium - 54 yearsOil - 105 Years
  • 21. How we spend our 77.8 years•Sleeping 28 years•Working 24.5 years•Watching TV 8.5 years•Doing Housework 5 years•Eating and Drinking 3.5 yearsSource: American bureau of labour statistics
  • 22. •The Definition ofInsanity•“Doing the samethings over andover and expectingdifferent results”
  • 23. 4536248 15493The odd 1 out is?
  • 24. Learn to be creative?- 5 year olds - 98%- 10 year olds - 30%- 15 year olds - 12%- Adults (25+) - 2%
  • 25. Error ……..Rolling Opposites
  • 26. Recognise this?
  • 27. Predicting the Future“The best way to predict the future is to create it”Peter Drucker
  • 28. Write a 6 word storyErnest Hemingway, one of the greatestauthors of all time, was once challenged towrite a complete story in just six words.Never one to shy from a challenge, hewrote: "For sale: baby shoes, never used."What would your complete six-word storybe?
  • 29. Write a 6 word storyErnest Hemingway, one of the greatestauthors of all time, was once challenged towrite a complete story in just six words.Never one to shy from a challenge, hewrote: "For sale: baby shoes, never used."What would your complete six-word storybe?
  • 30. Books...A changing business model1994 Bookstore1995 Amazon2010/11 Ipad/KindleThe Harry Potter series has sold3600 books per hour for 14 years
  • 31. Books...A changing business modelEbooks are now outselling paperbacks in the US -Ebooks sales $90.3m - Feb 2011Paperbacks $81.2m - Feb 2011
  • 32. “640k ought to be enough for anyone”Bill gates - 1981“Who the hell wants to hear actors talk”HM Warner - Warner Bros 1927“There is no reason for any individual to have a computer in their home”Ken Olsen - President DEC“$400 for an MP3 player, it won’t sell and it will be killed off quickly”Macrumours 2001
  • 33. Radical - context•to change customer expectations•to change the basis for competitive advantage•to change industry economics
  • 34. From Creativity to Innovation•Aspirations•The day Job•Idea generation•Idea Implementation•Getting customers
  • 35. •Consensus•Surprise answers forother departments•Inspirational responsesfor colleagues•A guide for actionIf you asked your senior team how theorganisation will be different in 5 years -would there be….
  • 36. MudslingingCar Servicing•What is the pain•What are the accepted norms•Pick a possible solution
  • 37. The Day Job Dilemma
  • 38. Schiens 5•Pay most attention to•React to crisis•Role model, teach and coach•Reward•Hire, fired and promoted
  • 39. Change mybehaviourTeamperformanceMybehaviourImproveperformance
  • 40. The 40 people they didn’t want
  • 41. Idea Generation
  • 42. •Darwin•Picasso•Einstein•Mozart•ShakespeareWhy so Creative?
  • 43. Learn to be creative?- 5 year olds - 98%- 10 year olds - 30%- 15 year olds - 12%- Adults (25+) - 2%
  • 44. Creativity test
  • 45. Brain Salesman?
  • 46. AerosolspacecraftundertakerBlanketbackwardsStyleRangeMenuPasteOrbitOperationBrickUniversityOutsourceComputerSpectaclesIceCameraDictionaryBrainCupChristmasExerciseGeniusFertiliserCombinationsnutshellBooksArtShelfConceptCDPictureArrowReferenceSpeedExchangeMarketWaveShop fitterSoftwareClubShortBottleRandom word?
  • 47. AssociationImaginationAssociationAssociationAssociationAssociationAssociation
  • 48. Your Mind MapDevelop a mind map to apply innovation to your workplacechallengesDevelop your own mindrelated to one of yourworkplace issues
  • 49. Brainstorming but not aswe know it?
  • 50. Imagination workout•Daily 10 min workout•1 week to Learn•Daily associational thinking•1 week journal
  • 51. 4000 = 12
  • 52. Skyline Toys
  • 53. “The hard part about creativity isnt coming up withsomething no one has ever thought of before. The hard partis actually executing the thing youve thought of”
  • 54. Zero budget marketing
  • 55. The Ultimate DesignChallenge?The ultimate design Challenge
  • 56. L a w r e n c e h a l l e t t . c o mhttp://lawrencehallett.comlawrence.hallett@ntlworld.com07946 882823