advertising products, promotional products, promotional gift, custom mug

1. Trends In Promotional
Products
Using advertising products to promote businesses has
already been proven to be an effective method in
improving brand awareness. As an entrepreneur, it is
important that you understand that the promotional
industry is also shifting depending on the needs of the
clients and the availability of technology. This is the
reason why the trends in giving promotional products are
changing such that giving away standard pens with your
company’s logo is no longer the norm followed today. It
is important that you know the market trends when it

2. comes to choosing the right promotional gift that is
relevant to your marketing campaign. Below are the
trends that you need to consider when choosing
promotional items.
Technology Craze Trend
The reliance of technology particularly the internet is
affecting all industries worldwide. Everyone seems to
want to own gadgets and things that are related to
technology. For this reason, one of the most common
trends in promotional products is to give away gadgets
and accessories. Examples of great promotional gift that
you can give to clients include USB drives, wireless
mouse, travel speakers and solar chargers.
Travel Trends

3. There are many people traveling recently and this is due
to the rising economy of different countries all over the
world. For this reason, there are many promo items that
are related to having worry-free travel. In fact, most
travel-related companies give away free travel bags,
custom mug or hygiene kits to their clients so that they
can organize their travel necessities easily.
Eco-Friendly Trends
The eco-friendly trend is now becoming popular as more
and more clients are looking for sustainable goods. This is
the reason why most retail shops give away canvas
shopping bags or recycled memo pads as promotional
gifts to their clients. Giving away eco-friendly promo
products is a great way of showing your social

4. responsibility. Moreover, many clients prefer to transact
with businesses that support environmental causes.
Adding Cool To Traditional Products
Traditional promotional products such as custom mugs
are still popular today but most advertisers add the cool
element to these traditional marketing products. For
instance, custom mugs now come with different shapes
and designs to make them look more attractive and to
give them updated looks.
The thing is that giving away trendy promotional items
can do wonders for your business so if you are still
planning on which promo items you should give to your
clients, let these trends inspire you more.