Top 10 Strategies for Marketing Your Business on LinkedIn

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The Top 10 Strategies for Marketing Your Business on LinkedIn

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  • What’s the POINT of this presentation? (Agenda)Why LinkedIn is $How to use LinkedIn to grow your businessKey takeaways and audience questions
  • Why should THEY CARE? (Why LinkedIn?)Size of LinkedIn membership (data)200 million membersConnections: 1st, 2nd, 3rd
  • Why should THEY CARE? (Why LinkedIn?)Size of LinkedIn membership (data)200 million membersConnections: 1st, 2nd, 3rd
  • Professional imageNo cat photos, etc.Executives from all Fortune 500 companies are members
  • Openness to create professional contacts/new relationships2 million C-level executives 1.3 million small-business owners
  • Online visibility / website trafficIn search (Google)LinkedIn has great authority in Google (PageRank is 9)Website trafficPiggyback on LinkedIn’s email updates
  • How is that different from personal profiles? Personal profiles – intimate and about your role and expertise Company page – Can be more sales oriented
  • How is that different from personal profiles? Personal profiles – intimate and about your role and expertise Company page – Can be more sales oriented
  • LinkedIn: “A Company Page is a place for companies to provide more information about their products and services, job opportunities, and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.”Components of a Company Page:Overview / Home: Shows image welcoming visitors to pagehigh-level overview of the businesscompany postsfeature groups, and friends and colleagues who are connected to the business
  • Make sure your personal profile is complete (per LinkedIn requirements)You're a current company employee and your position is listed in the Experience section on your profile.You have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account.Your company's email domain is unique to the company.You must have several connections.Your profile strength must be listed as Intermediate or All Star.
  • Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
  • What kind of content to shareNew hiresNew productsSales and promotionsNoteworthy news that concerns your industryTips and how-tos for your customers/clientsCompany milestonesPhotos of your team, customers
  • What kind of content to shareNew hiresNew productsSales and promotionsNoteworthy news that concerns your industryTips and how-tos for your customers/clientsCompany milestonesPhotos of your team, customers
  • Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
  • Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
  • It is a SOCIAL network! Connect with other companies you are interested in
  • It is a SOCIAL network! Connect with other companies you are interested in
  • Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
  • Promote your page with your other web propertiespost your page URL on yourWebsiteBlogBusiness cardEmail signature Other social networks
  • Get recommendations from happy customers/vendors/employeesGive to getAsk and you shall receive
  • Get recommendations from happy customers/vendors/employeesGive to getAsk and you shall receive
  • Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
  • Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
  • Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
  • Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
  • Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
  • Show your expertisePosition your business as an expert
  • Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
  • Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.Create a group for your industry, not your company. People are more likely to join a group when it's not simply for fans of your company.Design the group logo to fit the small standard logo size. The group logos that are displayed on profiles will actually be quite small. Don't cram lots of hard-to-read-text into the small image.
  • InMail ($) lets you directly message members you're not connected to
  • An introduction (free) lets you contact members who are in your 2nd degree network or 3rd degree network. If a member is within your extended network, you can contact them through connections you have in common
  • Case study: a small business having success with LinkedInJames Filbird is the proprietor of JMF International Trade Group Ltd., a manufacturing consultancy he built to $5 million in revenue largely through his efforts on LinkedInFilbird’s core strategies: Touched up his profileJoined 50 groupsGot weekly digests for 5-10 groupsSpent one hour weekly participating in discussions of interestSent connection invitations to people he meet in discussionsAsked connections if they would like to connect by phone or SkypeEvery three months he’d reevaluate group memberships and weekly digests“If you can’t make money on LinkedIn, you’re deaf, dumb and blind.” –James Filbird
  • LinkedIn is an easy and cost effective way to …  Expand your reachBurnish your reputationEngage your prospects and customersNetwork with key influencers in your industry
  • Be strategic in your use of LinkedIn and you’ll have great results
  • Top 10 Strategies for Marketing Your Business on LinkedIn

    1. 1. The Top 10 Strategies For Marketing Your Business On www.losangeleswebstrategies.com
    2. 2. Agenda: Why you need to pay attention to LinkedIn How to use LinkedIn to grow your business Key Takeaways and audience questions
    3. 3. Why you need to be paying attention to LinkedIn www.losangeleswebstrategies.com
    4. 4. Why you need to be paying attention to LinkedIn www.losangeleswebstrategies.com
    5. 5. Why you need to be paying attention to LinkedIn Professional Image www.losangeleswebstrategies.com
    6. 6. Openness to create professional contacts/new relationships Why you need to be paying attention to LinkedIn www.losangeleswebstrategies.com
    7. 7. Online Visibility/Website Traffic In search (Google) LinkedIn has authority Piggyback on LinkedIn’s email updates Why you need to be paying attention to LinkedIn
    8. 8. The Top Strategies www.losangeleswebstrategies.com
    9. 9. The Top 10 strategies - 01 Get A Company Page On LinkedIn
    10. 10. How are company pages different from personal profiles? The Top 10 strategies - 01
    11. 11. How are company pages different from personal profiles? The Top 10 strategies - 01
    12. 12. What is a company page: 1 Site Navigation 2 Site Image 3 Company Posts 4 Friends & Colleagues The Top 10 strategies - 01
    13. 13. Why do you need one? Tell your company’s story Highlight your products and services Engage with followers Share career opportunities The Top 10 strategies - 01 www.losangeleswebstrategies.com
    14. 14. Make Sure Your Profiles are Complete & Optimized The Top 10 strategies - 02 www.losangeleswebstrategies.com
    15. 15. Make sure your personal profile is complete! The Top 10 strategies - 02 www.losangeleswebstrategies.com
    16. 16. Tips for optimizing your profile Strong headline Professional picture Publish content of your own Use keywords you want to identify with The Top 10 strategies - 02 Connect with as many people as possible
    17. 17. Post Regular Updates The Top 10 strategies - 03 www.losangeleswebstrategies.com
    18. 18. Benefits of posting regularly Appear in LinkedIn Network Updates Stay top of mind Position as a source of good info Others take notice and connect The Top 10 strategies - 03 www.losangeleswebstrategies.com
    19. 19. Post regular updates The Top 10 strategies - 03
    20. 20. Post regular updates The Top 10 strategies - 03
    21. 21. What kind of content to share? Articles you’ve written Company news Industry news Events, meetings, webinars, etc. The Top 10 strategies - 03
    22. 22. Tips for updating Add the LinkedIn share button to browser Publish on your website, then share Include a catchy image Include keywords The Top 10 strategies - 03 www.losangeleswebstrategies.com
    23. 23. Make LOTS Of Connections The Top 10 strategies - 04
    24. 24. It’s a SOCIAL Network! The Top 10 strategies - 04
    25. 25. It’s a SOCIAL Network! The Top 10 strategies - 04
    26. 26. Tips for adding connections Make it a daily routine Collect business cards from everyone Connect with everyone you’ve worked with Have all employees build LinkedIn profiles and connect The Top 10 strategies - 04 Accept all connection invites www.losangeleswebstrategies.com
    27. 27. Promote Your Page With Your Other Web Properties The Top 10 strategies - 05
    28. 28. Post your page URL on your: Website Blog Business Card Email Signature Other Social Networks The Top 10 strategies - 05 www.losangeleswebstrategies.com
    29. 29. Get Recommendations From Happy Customers/Vendors/Employees The Top 10 strategies - 06
    30. 30. The Top 10 strategies - 06 Company/product recommendations www.losangeleswebstrategies.com
    31. 31. The Top 10 strategies - 06 Personal recommendations
    32. 32. Tips for getting recommendations Do great work! Don’t force it Recommend others The Top 10 strategies - 06 Build great products! www.losangeleswebstrategies.com
    33. 33. Advertise The Top 10 strategies - 07 www.losangeleswebstrategies.com
    34. 34. Benefits Simple and fast Great targeting Huge exposure to otherwise hard to reach people Affordable The Top 10 strategies – 07
    35. 35. Where? The Top 10 strategies – 07 www.losangeleswebstrategies.com
    36. 36. Examples The Top 10 strategies – 07
    37. 37. Targeting Title Company Location Groups The Top 10 strategies – Bonus 07 www.losangeleswebstrategies.com
    38. 38. Advertising Strategies Always split-test your ads Get really targeted Test totally different images Test different ad formats (video!) The Top 10 strategies – Bonus 07
    39. 39. Participate In Groups The Top 10 strategies - 08 www.losangeleswebstrategies.com
    40. 40. Why groups? Collections of people by interest, industry, etc. Great place to make connections Great place to find your target audience Demonstrate your expertise The Top 10 strategies – 08 www.losangeleswebstrategies.com
    41. 41. The Top 10 strategies - 08
    42. 42. Group tips Connect with the people in the group Answer questions Start thoughtful discussions Don’t spam! The Top 10 strategies – 08 www.losangeleswebstrategies.com
    43. 43. Create Your Own Group The Top 10 strategies - 09 www.losangeleswebstrategies.com
    44. 44. Benefits Show your expertise Demonstrate leadership The Top 10 strategies - 09 Control over conversation Message your group members www.losangeleswebstrategies.com
    45. 45. Tips 3 1 2 Your name is important! Create a group for the audience you are targeting Design the group logo to fit. 1 2 3 The Top 10 strategies - 09
    46. 46. Use Introductions And InMail To Reach Out To People The Top 10 strategies - 10
    47. 47. InMail The Top 10 strategies - 10 www.losangeleswebstrategies.com
    48. 48. Introductions The Top 10 strategies - 10
    49. 49. Key Takeaways Key Takeaways www.losangeleswebstrategies.com
    50. 50. Case Study: James Filbird Case Study • Built $5 million business through efforts on LinkedIn • Completed profile • Joined 50 groups • One hour weekly participating in groups • Sent connections to group members • Asked for phone call www.losangeleswebstrategies.com
    51. 51. LinkedIn is an easy and cost effective way to… Expand your reach Brand yourself and your company Engage your prospects and customers Network with key influencers in your industry Summary
    52. 52. Be STRATEGIC in your use of LinkedIn and you’ll have GREAT results! Summary www.losangeleswebstrategies.com
    53. 53. Questions?QUESTIONS?
    54. 54. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100

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