SEO Uncovered:
The 7 Secrets Every
Business Must Know to
LEGALLY STEAL Floods of
FREE Google Traffic From
Your Competition...
What is SEO?
Search en gine opt i mi za tion (noun)
Search engine optimization (SEO) is the process
of improving the visib...
www.losangeleswebstrategies.com
SEO is inbound marketing
• Getting your products and services in front of prospective
customers at the moment they are act...
Misconceptions
• SEO is free marketing!
• SEO doesn‟t work
• SEO is black magic
• SEO is rocket science
• SEO is illegal
w...
REALITY:
SEO is a legitimate marketing strategy
practiced by almost all of the world‟s most
successful companies
www.losan...
Who cares?
• There are over two billion people online
• 93% of online experiences begin with a search engine
• The majorit...
Who cares?
• 77% of search engine users choose organic over paid listings1
• 67% choose organic search engine results when...
High rankings in the search engines
are VERY valuable!
How valuable?
www.losangeleswebstrategies.com
Keyword phrase: “Auto Insurance”
www.losangeleswebstrategies.com
Cost-per-click
www.losangeleswebstrategies.com
Keyword phrase: “Auto Insurance”
Search volume = 110,000
CPC = $66.31
Total value = $6,964,100
www.losangeleswebstrategies...
Traffic by Google Ranking
Keyword phrase: “Auto Insurance”
Search volume = 110,000
CPC = $66.31
Total value = $6,964,100
x 42%
= $2,924,922 in organ...
Benefits of SEO
• Boost website traffic
• Increase visibility among target audience
• Build relationships and influence
• ...
Downsides of SEO
• Can be slow to get results
• Somewhat our of your control
• Requires consistent effort over time
• No g...
How can SEO work for your business?
www.losangeleswebstrategies.com
The 7 Secrets Every Business
Must Know…
1. It all starts with keywords
• Knowing your target keywords is your first step
• Choose your battles
• Don‟t spread your...
2. Content is King
• Search engines “feed” on content
• Train Google to keep crawling and indexing your site
• Don‟t worry...
3. Have an active social media presence
• Social is becoming more important to search engines
• Add sharing buttons to you...
www.losangeleswebstrategies.com
4. Get links from other high value
sites
• A link is like a vote for your site
• Some votes matter more than others
• More...
5. VIDEO!
• Google LOVES video!
• Roll the camera regularly!
• Use your keywords in the video and the video title
6. Channels refer to major “authority”
sites
• Examples include:
- YouTube
- Amazon
- Craig‟s List
- Pinterest
- Et. Al
• ...
7. If you are local, optimize for local
• Include local keywords throughout content and site
• Add your local address to y...
*BONUS SECRET*
8. Create content for people
• Not for search engines
• If people like your content, Google will take note…...
*BONUS SECRET*
9. Be consistent over time
• SEO is a marathon, not a sprint
Example
Example
www.losangeleswebstrategies.com
Frequently Asked
Questions
Is SEO a good marketing strategy for
my particular business?
www.losangeleswebstrategies.com
How much time will I need to spend
each week on SEO?
How can I avoid common mistakes that
businesses make with SEO?
How important is keyword research?
How important is link building?
Should I hire an SEO consultant to do
all of this stuff for me?
If I‟m redesigning my website, when
should I start thinking about SEO?
What things will get me in trouble with
the search engines?
If I hire someone, how can I be sure
they won‟t use black hat techniques?
www.losangeleswebstrategies.com
How else can I improve my rank?
• Ask Google for advice!*
• Keep things “white hat” in nature
• Install Google Analytics o...
SEO: Not a Slam Dunk
1. Time commitment ($)
2. Complexity
3. Content creation
4. Established competition (breaking in)
5. ...
SEO: It‟s worth it!
• The ROI of SEO is well documented
• A highly ranked website works 24/7, when your sales team is
asle...
Small biz survey
“If you had to put all your marketing time and
budget into only one channel, what would it be?”
www.losan...
Survey says…
Answer: SEO!
SEO is considered the single most important
marketing channel for SMBs.
(MerchantCircle/Reply.co...
Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
The 7 Secrets Every Business Must Know
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The 7 Secrets Every Business Must Know to LEGALLY STEAL Floods of FREE Google Traffic From Your Competition

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The 7 Secrets Every Business Must Know

  1. 1. SEO Uncovered: The 7 Secrets Every Business Must Know to LEGALLY STEAL Floods of FREE Google Traffic From Your Competition www.losangeleswebstrategies.com
  2. 2. What is SEO? Search en gine opt i mi za tion (noun) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results.
  3. 3. www.losangeleswebstrategies.com
  4. 4. SEO is inbound marketing • Getting your products and services in front of prospective customers at the moment they are actively looking • SEO doesn‟t interrupt • With SEO you are earning and building trust
  5. 5. Misconceptions • SEO is free marketing! • SEO doesn‟t work • SEO is black magic • SEO is rocket science • SEO is illegal www.losangeleswebstrategies.com
  6. 6. REALITY: SEO is a legitimate marketing strategy practiced by almost all of the world‟s most successful companies www.losangeleswebstrategies.com
  7. 7. Who cares? • There are over two billion people online • 93% of online experiences begin with a search engine • The majority of web traffic is driven by the „Big Three‟ search engines-Google, Bing and Yahoo (Search Engine Journal) www.losangeleswebstrategies.com
  8. 8. Who cares? • 77% of search engine users choose organic over paid listings1 • 67% choose organic search engine results when purchasing2 • Organic click-through generates 25% higher conversion rates than PPC3 (1,2,3 Search Metrics) www.losangeleswebstrategies.com
  9. 9. High rankings in the search engines are VERY valuable!
  10. 10. How valuable? www.losangeleswebstrategies.com
  11. 11. Keyword phrase: “Auto Insurance” www.losangeleswebstrategies.com
  12. 12. Cost-per-click www.losangeleswebstrategies.com
  13. 13. Keyword phrase: “Auto Insurance” Search volume = 110,000 CPC = $66.31 Total value = $6,964,100 www.losangeleswebstrategies.com
  14. 14. Traffic by Google Ranking
  15. 15. Keyword phrase: “Auto Insurance” Search volume = 110,000 CPC = $66.31 Total value = $6,964,100 x 42% = $2,924,922 in organic traffic monthly!
  16. 16. Benefits of SEO • Boost website traffic • Increase visibility among target audience • Build relationships and influence • Increase conversions (subscribers, members, etc.) • Increase sales (gain new customers0 • Measurable results • The big guys can‟t out bid you!
  17. 17. Downsides of SEO • Can be slow to get results • Somewhat our of your control • Requires consistent effort over time • No guarantees
  18. 18. How can SEO work for your business? www.losangeleswebstrategies.com
  19. 19. The 7 Secrets Every Business Must Know…
  20. 20. 1. It all starts with keywords • Knowing your target keywords is your first step • Choose your battles • Don‟t spread yourself too thin
  21. 21. 2. Content is King • Search engines “feed” on content • Train Google to keep crawling and indexing your site • Don‟t worry about keywords; just keep things relevant (most of the time) • “Naturally” include your keywords in your content www.losangeleswebstrategies.com
  22. 22. 3. Have an active social media presence • Social is becoming more important to search engines • Add sharing buttons to your website to promote sharing! “[The] lines of SEO and Social Media continue to be blurred” (Jen Lopez, Community Manager at SEOMoz)
  23. 23. www.losangeleswebstrategies.com
  24. 24. 4. Get links from other high value sites • A link is like a vote for your site • Some votes matter more than others • More links = GOOD
  25. 25. 5. VIDEO! • Google LOVES video! • Roll the camera regularly! • Use your keywords in the video and the video title
  26. 26. 6. Channels refer to major “authority” sites • Examples include: - YouTube - Amazon - Craig‟s List - Pinterest - Et. Al • Get your content on them • They will rank! www.losangeleswebstrategies.com
  27. 27. 7. If you are local, optimize for local • Include local keywords throughout content and site • Add your local address to your site • Add your local phone number • Get listed in all local directories • Create local videos • Get links from local organizations and businesses www.losangeleswebstrategies.com
  28. 28. *BONUS SECRET* 8. Create content for people • Not for search engines • If people like your content, Google will take note… • Make it personal-share your story
  29. 29. *BONUS SECRET* 9. Be consistent over time • SEO is a marathon, not a sprint
  30. 30. Example
  31. 31. Example www.losangeleswebstrategies.com
  32. 32. Frequently Asked Questions
  33. 33. Is SEO a good marketing strategy for my particular business? www.losangeleswebstrategies.com
  34. 34. How much time will I need to spend each week on SEO?
  35. 35. How can I avoid common mistakes that businesses make with SEO?
  36. 36. How important is keyword research?
  37. 37. How important is link building?
  38. 38. Should I hire an SEO consultant to do all of this stuff for me?
  39. 39. If I‟m redesigning my website, when should I start thinking about SEO?
  40. 40. What things will get me in trouble with the search engines?
  41. 41. If I hire someone, how can I be sure they won‟t use black hat techniques? www.losangeleswebstrategies.com
  42. 42. How else can I improve my rank? • Ask Google for advice!* • Keep things “white hat” in nature • Install Google Analytics on your site (if you haven‟t already) *Google’s Webmaster Guidelines tell you virtually everything you need to know.
  43. 43. SEO: Not a Slam Dunk 1. Time commitment ($) 2. Complexity 3. Content creation 4. Established competition (breaking in) 5. Link building (can be laborious, slow) 6. Time required to achieve results 7. Finding consultants you can trust www.losangeleswebstrategies.com
  44. 44. SEO: It‟s worth it! • The ROI of SEO is well documented • A highly ranked website works 24/7, when your sales team is asleep • A well-ranked website is a very sellable asset
  45. 45. Small biz survey “If you had to put all your marketing time and budget into only one channel, what would it be?” www.losangeleswebstrategies.com
  46. 46. Survey says… Answer: SEO! SEO is considered the single most important marketing channel for SMBs. (MerchantCircle/Reply.com survey of 2,500 US small businesses)
  47. 47. Questions?
  48. 48. We’d love to help. • Just get in touch! www.losangeleswebstrategies.com (213) 607-9100
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